Octiive

Instagram and Spotify Team Up for Seamless Music Discovery and Saving Instagram has taken a big step toward making music discovery easier than ever by partnering with Spotify! This exciting update will allow fans to discover and save your music instantly, creating a smoother, more engaging experience for both artists and listeners. Read the full article: https://lnkd.in/dD75znST

Remembering Quincy Jones Today, we say goodbye to the legendary Quincy Jones, who passed away at 91. A true visionary, Quincy shaped the sound of generations, elevating artists like Michael Jackson, Frank Sinatra, and Aretha Franklin. His groundbreaking work and passion for music have left an indelible mark on our world. Thank you, Quincy, for the music, the inspiration, and the legacy. Rest in peace. 🕊️ Photo credit: Greg Gorman

🎃👻 Happy Halloween! 👻🎃 We’re feeling the spooky vibes today, and we want to hear from you! What's your all-time favorite Halloween song? Drop your picks below! #HappyHalloween #Octiive #HalloweenPlaylist #SpookyTunes #HalloweenMusic #FavoriteHalloweenSong

Heading to Amsterdam Dance Event? Let’s Connect! 1 day left until ADE! Octiive is attending ADE in Amsterdam from October 16th to 20th, and we’d love to meet up with you! Whether you’re an artist, producer, or label partner, let’s talk about how we can help you grow your music. Interested in meeting up? Send us a direct message on LinkedIn to schedule a time!

The Power of QR Codes in Music Marketing: A Game Changer for Independent Musicians QR codes have been around since the mid-90s, but their use in marketing didn’t really take off until smartphones evolved. Prior to 2017, iPhone users needed third-party apps to scan these codes, and most people weren’t interested in the hassle. That all changed when Apple introduced built-in QR code scanning with iOS 11. During the pandemic, QR codes became essential in everyday situations—especially for touch-free interactions like viewing restaurant menus. Since then, they’ve found new life in industries like retail, entertainment, and now, music marketing. Read the Full Story: https://lnkd.in/dC2TjJMX

Exciting News! Our CEO, Mershad Javan, is guest on the latest episode of the Modern Musician Podcast! In this episode, Mershad shares his expertise on the challenges indie artists face in today’s music industry and how to navigate them successfully. He dives deep into the importance of building genuine fan connections and explains how Octiive is designed to empower indie musicians for long-term success. Don’t miss this insightful conversation on how to thrive as an indie artist! https://lnkd.in/d5nNbk4b #IndieMusic #ModernMusician #MusicDistribution #FanEngagement #Octiive #MusicBusiness #Podcast

Why Your Old Tracks Deserve the Spotlight! In the music industry, there’s often a belief that once you release new music, your older tracks should take a backseat. However, in today’s fast-paced digital world, this mindset can limit your reach - especially for independent artists. While it’s essential to promote your latest release, keeping your back catalogue in the spotlight can offer tremendous value. From sharing the backstory behind fan-favorites to creating fresh performance content, your older tracks are a powerful tool to engage with both new listeners and existing fans. Here are 7 reasons why promoting your older songs still matters: 1️⃣ Share the backstory of fan-favorite songs 2️⃣ Create new performance videos 3️⃣ Keep fans engaged between campaigns …and more! Check out the full blog post for deeper insights: https://lnkd.in/ehx93qih #MusicMarketing #IndependentArtists #DigitalMusicStrategy #ContentCreation #FanEngagement #BackCatalogue #MusicPromotion

Music Producer Arrested for Allegedly Using AI-Generated Songs in $10M Streaming Scam A recent case shows how AI music and fake streams were allegedly used to manipulate royalties on major platforms like Spotify and Apple Music. As the digital music space evolves, streaming fraud is becoming an important issue. Get the full details on our blog: https://lnkd.in/dgZnydxs #MusicIndustry #AI #StreamingFraud #DigitalMusic #TechNews #Octiive

Artist Spotlight: Mack Holland – A Beacon of Inspiration in Music and Literature Discover the incredible journey of Mack Holland, an artist who beautifully merges music and literature to inspire and uplift. From his powerful gospel track "Lord I Thank You" to his insightful book Sweet Inspiration, Mack's work touches the soul and resonates with audiences across the globe. Dive into his story and explore his diverse catalog of music and writings on our latest blog post. Read the full article here: https://lnkd.in/dmVPYpsZ #MackHolland #MusicInspiration #Literature #GospelMusic #ArtistSpotlight #Creativity #Octiive #OctiiveCommunity

Meta and Spotify may soon let users share their Spotify listening activity continuously on Instagram Notes. This new feature could build on last year's 30-second song clip sharing, enhancing music integration and boosting competition with TikTok. Read the full article on our blog: https://lnkd.in/d3QEpFw8