Octiive

Heading to Amsterdam Dance Event? Let’s Connect! 1 day left until ADE! Octiive is attending ADE in Amsterdam from October 16th to 20th, and we’d love to meet up with you! Whether you’re an artist, producer, or label partner, let’s talk about how we can help you grow your music. Interested in meeting up? Send us a direct message on LinkedIn to schedule a time!

The Power of QR Codes in Music Marketing: A Game Changer for Independent Musicians QR codes have been around since the mid-90s, but their use in marketing didn’t really take off until smartphones evolved. Prior to 2017, iPhone users needed third-party apps to scan these codes, and most people weren’t interested in the hassle. That all changed when Apple introduced built-in QR code scanning with iOS 11. During the pandemic, QR codes became essential in everyday situations—especially for touch-free interactions like viewing restaurant menus. Since then, they’ve found new life in industries like retail, entertainment, and now, music marketing. Read the Full Story: https://lnkd.in/dC2TjJMX

Exciting News! Our CEO, Mershad Javan, is guest on the latest episode of the Modern Musician Podcast! In this episode, Mershad shares his expertise on the challenges indie artists face in today’s music industry and how to navigate them successfully. He dives deep into the importance of building genuine fan connections and explains how Octiive is designed to empower indie musicians for long-term success. Don’t miss this insightful conversation on how to thrive as an indie artist! https://lnkd.in/d5nNbk4b #IndieMusic #ModernMusician #MusicDistribution #FanEngagement #Octiive #MusicBusiness #Podcast

Why Your Old Tracks Deserve the Spotlight! In the music industry, there’s often a belief that once you release new music, your older tracks should take a backseat. However, in today’s fast-paced digital world, this mindset can limit your reach - especially for independent artists. While it’s essential to promote your latest release, keeping your back catalogue in the spotlight can offer tremendous value. From sharing the backstory behind fan-favorites to creating fresh performance content, your older tracks are a powerful tool to engage with both new listeners and existing fans. Here are 7 reasons why promoting your older songs still matters: 1️⃣ Share the backstory of fan-favorite songs 2️⃣ Create new performance videos 3️⃣ Keep fans engaged between campaigns …and more! Check out the full blog post for deeper insights: https://lnkd.in/ehx93qih #MusicMarketing #IndependentArtists #DigitalMusicStrategy #ContentCreation #FanEngagement #BackCatalogue #MusicPromotion

Music Producer Arrested for Allegedly Using AI-Generated Songs in $10M Streaming Scam A recent case shows how AI music and fake streams were allegedly used to manipulate royalties on major platforms like Spotify and Apple Music. As the digital music space evolves, streaming fraud is becoming an important issue. Get the full details on our blog: https://lnkd.in/dgZnydxs #MusicIndustry #AI #StreamingFraud #DigitalMusic #TechNews #Octiive

Artist Spotlight: Mack Holland – A Beacon of Inspiration in Music and Literature Discover the incredible journey of Mack Holland, an artist who beautifully merges music and literature to inspire and uplift. From his powerful gospel track "Lord I Thank You" to his insightful book Sweet Inspiration, Mack's work touches the soul and resonates with audiences across the globe. Dive into his story and explore his diverse catalog of music and writings on our latest blog post. Read the full article here: https://lnkd.in/dmVPYpsZ #MackHolland #MusicInspiration #Literature #GospelMusic #ArtistSpotlight #Creativity #Octiive #OctiiveCommunity

Meta and Spotify may soon let users share their Spotify listening activity continuously on Instagram Notes. This new feature could build on last year's 30-second song clip sharing, enhancing music integration and boosting competition with TikTok. Read the full article on our blog: https://lnkd.in/d3QEpFw8

Octiive's CEO, Mershad Javan, took the stage at Tenity in Zurich today, joining industry experts Marc Lussy and Silvan Andermatt to discuss the Swiss market and offer valuable insights to aspiring entrepreneurs and startups. Mershad shared his expertise on navigating the music distribution landscape and how emerging entrepreneurs and startups can capitalize on opportunities within the Swiss market.

Independent Artists Shine on TikTok: Over Half of the Platform’s Biggest Global Tracks This Summer Were Independently Distributed In an era where music discovery is increasingly shaped by social media, TikTok has emerged as a powerful force for independent artists. This summer, the platform once again demonstrated its influence, with over half of its biggest global tracks being independently distributed. This trend underscores the growing impact of indie artists in the music industry and the shifting dynamics of music promotion. According to recent data, 60% of the top 10 global songs on TikTok this summer were distributed by independent labels or artists themselves. This statistic not only highlights the platform's role in leveling the playing field for indie musicians but also reflects a broader industry trend. As traditional structures in the music business continue to evolve, more artists are choosing to go independent, leveraging platforms like TikTok to reach global audiences. Read the full article: https://lnkd.in/dqPy3-9X

Kunlun Tech has just launched Melodio, an AI-powered music streaming platform, and Mureka, an AI music creation tool. These platforms mark a significant step forward in the fusion of AI and music, offering personalized music streams and empowering artists to create and monetize their AI-generated tracks. Discover how Kunlun is shaping the future of music in our latest blog post on Octiive. Read more on our blog! https://lnkd.in/d_PCuNej