OFFFIELD

One of my favorite brands and companies rn is OFFFIELD And their PSA post is awesome! Swipe. Battling it out in the #cannabis sector is not easy, finding your lane, believing in your product, AND delivering a genuine message to a laser targeted audience takes discipline and honestly, and are now table-stakes. It’s not easy out there. And the team at Offfield make incredible products dedicated to the running community, and those that believe a little cannabis is a good thing. As you might know I work hard, have a family, I love running, cannabis, branding and media, and as I rediscovered my passion for running as an outlet for physical health I’ve leaned in hard on the mental and therapeutic benis of running too. So I enjoy consuming cannabis before a run. #iykyk You might not know I sometimes get nervous posting my pro-cannabis consumption message even tho I work in the industry. But I do it because I feel we’re a quiet majority. A group that knows the benefits but still have the looming stigma to battle. But I’m down. As we fight to remove the stigma of cannabis and choose to stand for something, you have to take risks, and when I was served this message from offfield on Insta, I knew they knew, that I knew, that we could handle the truth. So I wave the flag and say let’s go!! Remove the stigma for responsible consumption. And if you dig running, a little running high can be a game changer. You run? Make sure to swipe thru. Their message is on point.

Started by Tony Fur and Todd Hunter, ex-CAA and Observatory creatives, OFFFIELD kicked off because both wanted to get their health in order. Agency drinking culture, herniated discs, and sedentary lifestyles inspired Tony to start running and training for a marathon; Todd took up Tennis and now plays nearly every day. “Beginning is the hardest part, whether it’s an 18-mile run or if you're just getting off the couch and trying to get healthy again,” says Tony .”It's kind of the same thing. Those first few months, or those first few miles, are the biggest struggle. So we want to help people overcome that with the same natural benefits you get from the runner's high.” While the company initially offered CBD gummies and powdered beverages, releasing a product with THC was always in the cards. “When we uncovered the research that endocannabinoids are what caused the effects of the runner's high,” Tony says, “we started looking into the type of cannabinoid combinations and compounds we could use to mimic these effects. THC was at the top of the list.” Read and see more on The Dieline! https://lnkd.in/gSa6hqq5