Friday Finds (#24) - Oh Snap! Pickling, LLC with GLK Foods, LLC.
❤️ Why I Love It: Attention pickle lovers 📢 ! Whether it's a Midwest thing or a personal obsession, Oh Snap! Pickling Company has become my weekly go-to while on-the-go at gas stations or convenience stores. It's also rare for me to leave a grocery store trip without a pack to enjoy on the way home. Oh Snap! excels in flavor innovation, and while their Dill bites are a timeless classic, I'll always go for their spicy options, which never fail to deliver a kick.
💡 Data Insights:
- 63.4% of pickle buyers are REPEAT shoppers and over the last year, they have been shifting their category spend to retailers like Aldi, Dollar General, & Sam's Club
- Pickle shoppers tend to live in more rural areas and are more concentrated in the East North Central & East South Central areas
- Not all pickle buyers are created equal; while dill pickle buyers own a large HH penetration, sweet pickle buyers purchase the category more (driving an overall higher buy rate)
💰 Size of the Prize: Capturing 1 purchase from just 1% of repeat pickle shoppers is worth $2.3M
All ears for any other pickle brands worth trying (preferably with fun, spicy flavors).
Source: Numerator
#data #consumerinsights #datainsights #cpg #cpgindustry #cpgbrands
