Olivine Marketing

🌟 Ready to elevate your product launch game? In this carousel, we share 5 pro tips from industry experts that can help you navigate the complexities of launching a product or feature. Check out these insights and let us know which tip resonates with you the most! 💬✨

🚀 Ready to Elevate Your Product Launch Game? At Olivine, we’ve been getting tons of requests for product launch help, so Alli McPhail gathered insights from some amazing marketers! Whether you're launching your first product or rolling out new features, this guide is packed with actionable steps for success. 💡 Top Tips: 📍 Research: Learn from Michael Greene about the importance of understanding market needs. 📍 Storytelling: See how Clayton Pritchard and Raechel Lambert crafted compelling narratives to engage their audience. 📍 Channel Testing: Dana Salman highlights the value of experimenting with different platforms. 📍 Adapt: Real-time feedback is key—just ask Jessica Allen! 📍 Post-Launch Momentum: Shweta Ahooja, MBA emphasizes the need for continuous support. Let’s discuss — how do you approach product launches? Share your thoughts below! 👀 Check the full newsletter in the link in the comments, and subscribe for monthly insights on product marketing and growth.

🎧 Exciting News! PMM Perspectives is now on Spotify and Spotify for Podcasters! 🎙️ Catch insightful conversations with industry leaders like Raechel Lambert, Andy McCotter-Bicknell 🥦, Anthony Pierri 🎸, and Mo Shehu. Each episode is packed with unique perspectives, actionable insights, and expert advice tailored for product marketing professionals. Don't miss out—check the links in the comments to listen! 🚀 #PMMPerspectives #ProductMarketing #SpotifyPodcasts #MarketingInsights #PMMCookbook #OlivineMarketing

🚀 The Much-Anticipated PMM Perspectives: Session 6 is Here! 🚀 In this episode, Raechel Lambert—co-founder of both Olivine Marketing and River—shares her journey from top product marketer to startup founder. Rae discusses her transition into entrepreneurship, the trials of fundraising, and the powerful lessons she's learned along the way. 💡 Highlights: - Overcoming the challenges of launching and funding a startup. - The crucial role of building a strong network and marketing skills. - Rae’s top tips for aspiring entrepreneurs: find your unique edge, prepare for rejection, and launch before you're ready. Check out this snippet and learn the story behind Olivine. Don’t miss the full conversation with Rae and Sheena Vega—link is in the comments! 👇 #PMMPerspectives #StartupJourney #Entrepreneurship #Fundraising #ProductMarketing #Leadership

🚀 The Much-Anticipated PMM Perspectives: Session 6 is Here! 🚀 In this episode, Raechel Lambert—co-founder of both Olivine Marketing and River—shares her journey from top product marketer to startup founder. Rae discusses her transition into entrepreneurship, the trials of fundraising, and the powerful lessons she's learned along the way. 💡 Highlights: - Overcoming the challenges of launching and funding a startup. - The crucial role of building a strong network and marketing skills. - Rae’s top tips for aspiring entrepreneurs: find your unique edge, prepare for rejection, and launch before you're ready. Check out this snippet and learn the story behind Olivine. Don’t miss the full conversation with Rae and Sheena Vega—link is in the comments! 👇 #PMMPerspectives #StartupJourney #Entrepreneurship #Fundraising #ProductMarketing #Leadership

🚀 Competitive Intelligence is no longer just a PMM tool. It's evolving into a critical asset across product, sales, and leadership teams. As Andy McCotter-Bicknell 🥦 shares in our latest PMM Perspectives, making CI visible and integrated within your company can significantly boost your strategic edge. Ready to stay ahead in 2024? Watch the snippet now and catch the full session via the link in the comments 👇 #ProductMarketing #CompetitiveIntelligence #PMMPerspectives #OlivineMarketing

Thanks for including Olivine Marketing, Chloe N.! We’re thrilled to be listed with such great resources. 😊

📢 Inside Olivine Alert! 📢 Our latest newsletter explores the impact of AI and Machine Learning on B2B SaaS product marketing! 🤖✨ In this issue, Alli McPhail dives into: 🔍 How AI is revolutionizing customer insights and personalization 📈 Optimizing lead generation and predicting churn ⚙️ Automating marketing tasks for efficiency and alignment Ready to leverage these game-changers in your strategy? Click the link in the comments to read the whole issue and join 3,670+ subscribers for the latest product marketing and growth insights! 🚀 #ProductMarketing #OlivineMarketing #AI #ML

🎙️ 𝐒𝐞𝐬𝐬𝐢𝐨𝐧 7 𝐢𝐬 𝐧𝐨𝐰 𝐥𝐢𝐯𝐞! In our latest conversation, Sheena Vega dives deep with Andy McCotter-Bicknell 🥦 to explore his journey in product marketing and competitive intelligence. 🌟 Highlights 🌟 - Ideal Customer Profile (ICP): In this snippet, Andy underscores the critical importance of a research-backed ICP to stay ahead of the competition. - User Relationships: Building strong relationships with users and understanding their pain points are key to effective product marketing. - Trends in Competitive Intelligence: From AI and machine learning for data scraping to analysis, the field is evolving rapidly. - Advice for Aspiring PMMs: Gain experience in customer-facing roles and build strong relationships with sales teams. 🔜 𝘕𝘰𝘵𝘦: 𝘞𝘦’𝘳𝘦 𝘴𝘵𝘪𝘭𝘭 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘰𝘯 𝘱𝘶𝘣𝘭𝘪𝘴𝘩𝘪𝘯𝘨 𝘙𝘢𝘦’𝘴 𝘴𝘦𝘴𝘴𝘪𝘰𝘯 6, 𝘴𝘵𝘢𝘺 𝘵𝘶𝘯𝘦𝘥! Don't miss out on these valuable insights! Catch the full session via the link in the comments.👇 #ProductMarketing #CompetitiveIntelligence #AI #ProductLaunch #MarketingStrategy #PMMCookbook #OlivineMarketing

Why do marketers make great founders? 🤔 Sheena Vega dives into this in Olivine's latest newsletter. It's not just about building a product—it's about telling the story, understanding your audience, and driving growth. 📈 Read the complete post and subscribe to Inside Olivine with the link in the comments. #ProductMarketing #Founders #OlivineMarketing