Omeda

Building a media business is tough — but the right community can make all the difference. That's why we're proud to support A Media Operator Summit, which takes place in NYC next week! Jacob Donnelly's got a stacked lineup featuring speakers from Axios, The Atlantic and more, along with ample opportunities to network with your media industry peers. Are you going to be there? We'd love to connect! Stop by our booth to talk shop and talk through your audience development needs. Learn more here: https://lnkd.in/eQ8eX9ew

Need to spring clean your database? Join us 10/17 at 11am CT to learn how to master data hygiene and create more actionable audience data. Our solutions engineer Robin Heneghan will teach you how to: ✅ eliminate outdated information ✅ standardize common data points ✅ add email validation to web forms ✅ streamline your Audience Builder library Learn more and register here: https://lnkd.in/giVj86Cz

Reader revenue protects you from platform changes, algorithmic shifts and advertising shortfalls. So you can’t afford to lose potential subscriptions to clunky payment processes, poor UX or mistargeted paywalls that decrease your conversion rates. Read on for subscription conversion tactics to guide your readers from paywall to purchase: https://lnkd.in/g9RZADMd

The right subscription tools will give you the insights, audience engagement tools you need to create long-term relationships with your audience. But not all subscription management systems are created equal. And not everyone has the capabilities and support you need to reach your audience goals. Use this guide to find the best subscription systems and providers for your business: https://lnkd.in/gxgYJFT7

In two weeks, we'll be with 200+ of the media industry's brightest minds in NYC for the A Media Operator Summit! This year's lineup features Allison Murphy of Axios, Becca Sherman of Workweek, Nicholas Thompson of The Atlantic and a ton of other operators growing sustainable media businesses in the post-traffic era. If you're building a media business, you can't miss the AMO Summit. Learn more and sign up here: https://lnkd.in/eQ8eX9ew

We recently launched SMS on Omeda to help you connect with your audience and run time-sensitive subscription campaigns. But to drive results from SMS, you can’t just slap an opt-in form on your site and hope the sign-ups follow. You need effective SMS-specific content that complies with privacy laws, pleases your audience and helps you spark revenue. Learn how to do it here: https://lnkd.in/ghq2q7Vc

Tony Napoleone VP, Client Experience at Omeda Key takeaways: *Open rates are unreliable *We need to lead with content *Build audience flows you are proud of If you ask someone for information you need to do something with it. Action it! From MACMA live in Chicago today.

Newsletters aren’t just side projects or promotional channels anymore. Now, they’re a core revenue driver for media organizations, creators, and brands alike. And as industry gets more saturated, you can’t rely on the same playbook to keep driving engagement and income from your newsletter.   Click through to learn how to drive revenue from your newsletter in 2025 — or check out our full post here: https://lnkd.in/gM2bZ2xa

You can now add SMS to your marketing automation workflows! Use it to send time-sensitive subscription offers, create smart article links, or share exclusive content with your most loyal audience. Watch a 2-minute overview and learn more here: https://lnkd.in/gZQrSh9Y

Chat-GPT has sped up content creation exponentially — but AI-generated content creation comes with its own set of privacy concerns. So we asked Bettina S. Lippisch, CIPM, our VP of Privacy and Data Governance, about some of the biggest privacy challenges tied to generative AI content creation and tactics for mitigating them. Click below for some top-line takeaways and get even more advice in her post here: https://lnkd.in/g74kREsB