🔔 "AI isn't just another employee - it's your highest potential team member that needs time and training to get up to speed." That quote was from Doug Tiffan, Head of Solution Strategy, Fashion & Apparel at Amazon Web Services (AWS) 🎯 In Chris and Anne's latest must-listen 5 Insightful Minutes interview, Doug drops some major truth bombs about AI in fashion retail: - Why 60% of shoppers go straight to search (and 80% bounce if they don't find what they want!) - How AI is evolving from mass segmentation to true 1:1 personalization - The rise of AI styling assistants that can build your entire New Year's Eve look - Why your data strategy needs to come BEFORE your AI strategy 💡 Key takeaway: The future of fashion retail isn't just about having AI - it's about training it like your most promising new hire. 🎧 Catch the full conversation below or wherever you listen to your podcasts: Apple Podcasts | https://lnkd.in/g99hXh85 Spotify | https://lnkd.in/gUT738ma Amazon Music | https://lnkd.in/gbwJF5Nr YouTube | https://lnkd.in/gzyD_2hv #RetailTech #FashionTech #AI #RetailInnovation #AWS #branding #advertisingandmarketing #onlineshopping #shoppingandtheretailindustry #supplychainmanagement #fashionretail #luxuryretail #beauty
Omni Talk Retail
Retail
Minneapolis, Minnesota 10,626 followers
Omni Talk is the retail blog for retailers by retailers. It's candid, authentic, and absolutely no holds barred.
About us
Omni Talk was started by Chris Walton in the summer of 2017. After a nearly 20-year career in retail, Chris decided to venture out on his own and to create a platform for a community of individuals who share a passion for the evolution of omnichannel retailing and a desire to explore new and better ways to do retail. Anne Mezzenga soon joined the fold in the Fall of 2017, taking Omni Talk to new heights, and Chris and Anne have not looked back since. Since joining forces, Chris and Anne have prided themselves on keeping Omni Talk candid. Above all else, Omni Talk will always be real. It is meant to tell the truth. Its content does not come from pundits or journalists. It comes from real people with real experience in the business. Chris and Anne refuse to let Omni Talk be saturated by corporate speak, speak that often times is meant to serve the corporate best interest rather than the best interest of you, the reader, as an individual. Omni Talk’s “serious and sometimes comic musings” are meant to give an opinion on the past and future of retail. Some opinions may be right, some most certainly may be wrong — but, no matter what, they are meant to provoke curiosity about the retail industry that we all know and love, and, most importantly, they come from the heart, with nothing but the best of intentions. Chris and Anne believe deeply that Minneapolis and other cities around the country can once again become the next epicenters of retail innovation. Omni Talk is their refusal to give into apathy. After all, innovation is not Seattle’s birthright. To sign up and champion the cause with Chris and Anne, please subscribe via OmniTalk.blog
- Website
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http://OmniTalk.blog
External link for Omni Talk Retail
- Industry
- Retail
- Company size
- 2-10 employees
- Headquarters
- Minneapolis, Minnesota
- Type
- Partnership
- Founded
- 2017
- Specialties
- Retail, Consulting, Future of Retail, Technology, Consumer Experience, and Customer Experience
Locations
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Primary
Get directions
4420 Drew Ave S
Suite C
Minneapolis, Minnesota 55410, US
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Get directions
901 S Marquette Ave
Minneapolis, Minnesota, US
Employees at Omni Talk Retail
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Anne Mezzenga
Co-CEO Omni Talk | Top 100 Retail Influencer | Podcast Host | Former Director Target Store of the Future Marketing & Partnerships
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Chris Walton
Co-CEO Omni Talk | Top 100 Retail Influencer | Senior Contributor Forbes | Podcast Host | Blogger | Former VP Target Store of the Future
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Sunil Kumar
Founder Member & Chief Managing Editor at DistilNFO Publications / Managing Editor at Omnitalk Retail
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Vasudha J
Manager-Client Relationship (Retail)
Updates
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🎯 "Develop your data strategy first - all the cool AI in the world won't help you if your foundational data isn't in good shape." Doug Tiffan, Head of Solution Strategy, Fashion & Apparel at Amazon Web Services (AWS) dropped some serious must-know insights on where fashion retail tech is heading with Chris and Anne this week: - 60% of shoppers go straight to search - and 80% bounce if they don't find what they want in a few clicks - Personalization is evolving from mass segments to true 1:1 marketing - AI stylists can now build complete looks (dress + shoes + handbag) for specific occasions - Retailers need to treat AI like a new team member - it needs time and training to reach its potential 💡 Key takeaway: While everyone's racing to implement AI, success starts with getting your data house in order. Pro tip: Start with small AI projects to get quick wins and build that "muscle memory" before tackling bigger strategic initiatives. 🎧 Hear the full conversation wherever you enjoy your podcasts: Apple Podcasts | https://lnkd.in/g99hXh85 Spotify | https://lnkd.in/gUT738ma Amazon Music | https://lnkd.in/gbwJF5Nr YouTube | https://lnkd.in/gzyD_2hv Omni Talk Website | https://lnkd.in/gyz4SsSM #RetailTech #FashionTech #AI #RetailInnovation #AWS #DataStrategy #retail #onlineshopping
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🔥 From Amazon vs Temu to Robot Funding: This Week's Must-Know Retail News Just dropped! In the latest Omni Talk Retail Fast Five, brought to you by the Alvarez & Marsal Consumer and Retail Group, Mirakl, Avalara, Ocampo Capital, and Ownit AI , Chris and Anne break down the BIGGEST retail stories you need to know: - Amazon's aggressive counter-strike against Temu & SHEIN 👊 - 7-Eleven's ambitious 600-store "New Standard" rollout 🏪 - Why Goldman Sachs is betting $50M on Simbe's retail robots in 2025 🤖 - Wayfair's fresh take on paid loyalty 💳 - Marks and Spencer reimagining the fitting room experience 🛍️ BONUS: Don't miss Amazon Web Services (AWS)'s Doug Tiffan dropping knowledge on AI investments in fashion & apparel in this week's 5 Insightful Minutes segment! ⚡️ Quick take: The retail battlefield is heating up across every front - from price wars to store innovation to automation. Which bet will pay off biggest in 2025? 🎧 Tune in wherever you get your podcasts: 🍏 Apple Podcasts: https://lnkd.in/gRwbTtVQ 🎵 Spotify: https://lnkd.in/ggrTdgq6 🎶 Amazon Music: https://lnkd.in/gbwJF5Nr Or via Omni Talk's website: https://lnkd.in/gTtecY7N #RetailNews #RetailInnovation #Ecommerce #RetailTech #FastFive #retail #retailing #grocery #conveniencestores #cpg #branding #advertisingandmarketing #onlineshopping #shoppingandtheretailindustry #supplychainmanagement #FastFive #fashionretail #luxuryretail #beauty
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🌊 "The future of retail isn't just about selling products—it's about building community through video." That was from Chris and Anne's mind-blowing conversation with Sarah Potempa, CEO of Beachwaver Co., alongside Firework VP Kristi Vannatter, earlier this morning on how together their two companies are revolutionizing beauty retail: - From QVC to 1.5M+ TikTok Shop orders 🚀 - Built a community of college brand ambassadors across 100 universities - Brought live video commerce into Target stores - Turned their website into a "digital store" with live associates - Created repeat customers making 60-140 orders (!!!) 🎯 Key insight: "You can have flashy ad campaigns and celebrity spokespersons, but without a core community, your lifetime value won't be there." The results? Products flying off Target shelves, 35% higher average order values, and customers who don't just buy—they become brand evangelists. 🎧 Catch the full conversation wherever you listen to your podcasts or via YouTube: Apple Podcasts | https://lnkd.in/g99hXh85 Spotify | https://lnkd.in/gUT738ma Amazon Music | https://lnkd.in/gbwJF5Nr YouTube | https://lnkd.in/gMeEkziF #RetailInnovation #VideoCommerce #DigitalRetail #BeautyTech #RetailTechnology #CustomerExperience #beauty #fashionretail #luxuryretail #onlineshopping
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How Beachwaver Became Successful Going All In On Video Commerce We’ve heard about video commerce for a while, but have you ever talked to a brand who’s successfully done it? Well, this is your chance. We’re kicking off a new Ask An Expert Series in partnership with our friends at Firework where we’ll be interviewing several retailers and brands who were first movers in video commerce and we’ll be asking them what worked, what they might change the next time around, and get their advice for other retailers and brands about to embark on the journey. We are sitting down with Beachwaver CEO and Co-Founder Sarah Potempa and Firework VP, of Strategic Accounts, Beauty, Kristi Vannatter, to ask them how Beachwaver used video commerce as part of their strategy to build awareness and establish consumer confidence in their brand.
How Beachwaver Became Successful Going All In On Video Commerce
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Today's Top Talk Powered by Buncha - Holiday Retail Wars Heat Up: Customer Satisfaction Could Make Or Break The Season https://lnkd.in/dsn6g48n #retail #retailing #grocery #conveniencestores #cpg #branding #advertisingandmarketing #onlineshopping #shoppingandtheretailindustry #supplychainmanagement #TopTalk #fashionretail #luxuryretail
Holiday Retail Wars Heat Up: Customer Satisfaction Could Make Or Break The Season
http://omnitalk.blog
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Today's Top Talk Powered by Buncha - Holiday Retail Battle Heats Up: Walmart Takes On Amazon With Aggressive Membership Push https://lnkd.in/dfFt89Bv #retail #retailing #grocery #conveniencestores #cpg #branding #advertisingandmarketing #onlineshopping #shoppingandtheretailindustry #supplychainmanagement #TopTalk #fashionretail #luxuryretail
Holiday Retail Battle Heats Up: Walmart Takes On Amazon With Aggressive Membership Push
http://omnitalk.blog
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Today's Top Talk Powered by Buncha - L'Oréal's Pinterest Strategy Reveals The New Playbook For Capturing Gen Z's Beauty Dollars https://lnkd.in/dSFAX_wB #retail #retailing #grocery #conveniencestores #cpg #branding #advertisingandmarketing #onlineshopping #shoppingandtheretailindustry #supplychainmanagement #TopTalk #fashionretail #luxuryretail
L'Oréal's Pinterest Strategy Reveals The New Playbook For Capturing Gen Z's Beauty Dollars
http://omnitalk.blog