Footprint

Huge congratulations to our customer Fractional, who just closed their Series A funding round, led by Fifth Wall. Shout out to Carlos Alfredo Treviño Pérez and the entire Fractional team. Psyched to onboard more users to the future of Real Estate investing with you!

Last week, Frank McKenna wrote about a new tool being sold on Telegram called "ProKYC." The tool uses AI and deepfake software to bypass automated KYC platforms. The demo of the tool shows the creators beating ByBit's KYC flow. Traditional KYC platforms have an incredibly hard time detecting this type of fraud. We built Footprint to counter. If you are curious how you can optimize your onboarding in the age of GenAI fraud, join us for a webinar on 11/20 with our Head of Risk, Dave, where we will walk through strategies and tools. Register here: https://lnkd.in/dakqvVPv

For too long, KYC was dehumanizing for immigrants. Despite the paths in CIPs to verify immigrants with visas, rigid tools made these impossible to discover. We wanted to be different at Footprint. We were built by a team of many immigrants and wanted to bring compassion to all applicants. Nothing is better than hearing genuine stories from the public about how your product has helped people, and this tweet by Logan Ullyott really warmed my heart as a result.

Very honored that Footprint was selected by Money20/20 as one of the top seven up and coming fintechs at the conference. Even better that it was with friends like Allen at Eisen and Benjamin at NALA. As I told them, "We've tried to be different at Footprint — whether that be through our recent fraud indemnification program or our approach to labeling good actors. Some may think these are crazy ideas. But it is great to see Money20/20 continue to be where crazy can get a spotlight. That is how I would like to think true innovation happens". Now back to work! https://lnkd.in/dW-zT7HS

Companies are collecting more sensitive information on their users than ever before. With new data breaches every week, all of this information is at risk. If you are collecting personaly identifiable information on your users, check out our guide to learn best practices and common mistakes to avoid. https://lnkd.in/eADWDkRR

"You are indemnifying fraud losses?" 🤯 Those were the messages I got from customers, prospects, friends, and investors after we Footprint announced the boldest fraud indemnity in the history of the industry earlier this week. Why are we so confident? Because we built the tool to simply, work 🧙♂️. Risk orchestration tools today don't solve your issues. They charge you a big platform fee to give you the privilege of figuring out how to put these tools together. But how are you supposed to know the best practices? When to step someone up? How to interpret disparate scores into a unified decision? Your reward: all of the risk. We've attacked this in a different way. We asked how we could replace 5 APIs with 1 SDK 👨🍳. Now what does that look like? The below. We've partnered with best-in-class leaders like SentiLink for synthetic fraud detection and NeuroID, a part of Experian for behavioral fraud detection. When you create a Footprint playbook, you simply toggle those on and your playbook immediately adjusts rules to best practices. No figuring out how to get them to work together. No digestion of 50-page API docs from every vendor you work with. You get a tool that simply works. Flipping a switch to allow 100% conversion is easy. It's easy to measure. It's easy to distance yourself from the losses. We've had more sales calls this week than ever. It's because we've announced the most customer-aligned solution in the space. If you'd like to chat, comment or reach out!

We could not be more excited to partner with American Fintech Council to continue supporting responsible fintech companies and innovative banks. “Footprint’s cutting-edge approach to identity verification is helping financial institutions enhance security while providing the seamless experiences their customers want.” - Phil Goldfeder, Chief Executive Officer of AFC Read more about the partnership below. https://lnkd.in/ebHbpGNj

Introducing Footprint Street View 🚦 👀 One of the most common failure reasons is address mismatch. But this can mean a lot of things. It could mean an older address, not on your license, a PO Box, or a commercial address. It's tricky to figure out which is which. We've now enabled you to view street view of addresses in the Footprint dashboard. Check it out below!

We are doing Money2020 right this year with a major giveaway. If you are headed to the conference, enter below for the chance to win: 1. Chiefs vs Raiders tickets 2. Tickets to Flames vs Golden Knights 3. Tickets to the Sphere 4. A Pedicure 5. Secure Airport Pickup (Secure onboarding to M2020) Eli, Peter, and Mike will be in attendance. Reach out if you are interested in connecting! https://lnkd.in/dnZfE4DE

Announcing the Footprint fraud indemnification program💰 It's pretty simple. If you use Footprint and we let in third-party fraud, we'll reimburse the losses. Other companies in our space have a secret: they profit off fraud by responding to incidents with more tools to upsell you to catch the next one. We're different, and we're betting on our tech. We'll respond to incidents with a payment to make you whole. No one has done this before. We've been working with some existing customers to get the details right. As we continue to figure out how to scale, we're making this available to five more new customers who sign by the end of the year. Comment to learn more and sleep better at night :) https://lnkd.in/ek8wgR5R