OnePitch

Want to increase your chances of landing an exclusive? Check out the 4 essential elements that PR veterans say should be included in every pitch ✔️ Featuring: Peter Girard, Isa Lavs, Rebecca Wright, Lindsey Bradshaw https://bit.ly/3NmIHsf

As October comes to a close, we've rounded up top insights from this month’s #CoffeeWithAJournalist episodes. We had some incredible guests sharing their secrets for pitching success—from Katie Atkinson at Billboard to Maxwell Millington at Axios. Curious what the buzz is all about? Here’s a quick sneak peek what they shared: ➕ Katie Atkinson (Billboard): Keep subject lines concise and leverage bullet points for clarity. ➕ Anya Meyerowitz (Freelance Editor): Prioritize relevance and direct subject lines for effective pitches. ➕ Maxwell Millington (Axios): Local market relevance is key—make sure to specify in your subject lines! ➕ Pillar Guzman (Oprah Daily): Visuals are crucial—include accessible information in the email body. ➕ Nicole Schumann (PR News): Organize your emails and follow up promptly for the best results. Check out the various ways journalists prefer to be pitched! You’ll be thanking us later.️ 😉☕ https://hubs.ly/Q02VWzkN0

🎧☕️ Our latest episode of "Coffee with a Journalist" features the incredible Katie Atkinson, Executive Digital Director of the West Coast for Billboard Magazine! Tune in to hear her insights on effective pitching, the importance of timely communication, and the evolving landscape of digital media at Billboard. How can you adjust your PR strategy? ⏰ Katie emphasizes the importance of using keywords like "timely" in subject lines to grab attention. She appreciates when publicists understand her need for immediacy. 🤝 Build strong relationships with journalists. Katie values the symbiotic nature between PRos and journalists, where both parties work together to achieve mutual goals and effectively communicate key stories. 🎵 Remember, coverage at Billboard often revolves around chart performances. Katie shared that pitches related to artists on their charts have a higher chance of being noticed and considered for coverage. Listen now: https://hubs.ly/Q02VWrZk0

PSA: Pitching to an editor is not the same as pitching to a reporter! Their role can be instrumental in shaping narratives, maintaining accuracy, and ensuring that the entire operation runs smoothly. Understanding the editor's role can help PR professionals craft pitches that resonate. Here's 3 quick tips you can start implementing today! 👀 Kick off with a punchy subject line that grabs attention! A compelling start can make all the difference. 💡 Nail the who, what, why, and how in your email. A pitch that is clear with all the details helps editors make quick decisions. ✨ Remember, timing is everything—stay in tune with the news cycle! If big stories are stealing the spotlight, consider waiting a bit before you pitch. Timing is everything! For more on what makes up a news editor's role, check out this week's blog! https://lnkd.in/eN3k65n7

We're excited to feature Anya Meyerowitz, a freelance editor and journalist who has contributed to illustrious publications like Glamour, Conde Nast Traveler, and Harper's Bazaar! In this engaging conversation, Anya shared her insights on how PR professionals can better pitch to journalists and the process of making a pitch work in the current news cycle. Here are three key takeaways from the episode: ✔️ Effective Subject Lines: Anya Meyerowitz emphasized the importance of clear and relevant subject lines in pitches. She finds generic subject lines like "My Clients" unhelpful and prefers subject lines that provide immediate context about the pitch’s content. 📈 Data-Driven Pitches: Anya highlighted the value of including relevant search data or trends in pitches. For instance, a pitch about barn conversions was compelling because it included information about a significant increase in related Google searches, demonstrating a clear audience interest. 🤝 Meeting Preferences: Anya prefers face-to-face meetings with publicists over virtual ones, specifically for breakfasts, brunches, or coffee meetings. However, she avoids after-hours engagements like dinners or drinks. This in-person interaction helps build stronger relationships and facilitates more engaging discussions. For more in-depth insights, make sure to subscribe and listen to the full episode. It's a goldmine for anyone looking to enhance their PR skills and understand the journalist's perspective better! 🎧 https://hubs.ly/Q02V8_080

Are you familiar with the five types of journalists and what each one is looking for? With countless pitches landing in journalists’ inboxes every day, a well-crafted, personalized approach is essential to stand out and secure coverage. 🎯 We've compiled our top tips from this years blogs to create a one-stop guide for writing a strong pitch for whoever is your target. Whether you’re crafting an op-ed, aiming for a product review, or pitching an investigative piece - this guide has the strategies to get you noticed. 🙌🏼 https://hubs.ly/Q02TM14W0 #pitching #journalists #PRtips

We are excited to announce our latest episode of Coffee with a Journalist features Maxwell Millington, the Entertainment Reporter at Axios. 🎧 Tune in to learn: 📨 Email Management Tips: Discover how Max achieves single-digit unread emails by strategically prioritizing and using a double system of marking important ones as unread and bookmarking them. 📆 Event Coverage Criteria: Understand what makes an event newsworthy for Max, including large-scale concerts and sports events, and why properly researching journalists' coverage areas can save time for everyone involved. 📊 Key Pitch Techniques: Gain practical tips on how to craft clear, concise subject lines and the types of stories that resonate most with Max, particularly those that have a broad relevance across multiple local markets. Don't miss out on these golden nuggets of wisdom! Subscribe and listen in to the full episode via your favorite podcast platform. 🔗 https://hubs.ly/Q02TkN980 #Podcast #Journalism #PublicRelations #MediaRelations #EntertainmentNews #Axios #PRTips

The holiday season is almost here and savvy publicists know that timing is everything when it comes to pitching for gift guides. If you haven’t started Black Friday outreach, now is the time!⏰ We’ve curated a list of 23 Consumer Reporters who will showcase this season’s best gift ideas – from fashion to tech and everything in between.🎁🛍️ Ready to make this holiday season a success? Check out the full list, know these journalists, and start planning your pitches today. ✨ https://hubs.ly/Q02SZT_c0 #pitching #pr #publicrelations #consumerreporters #blackfriday #giftguide

On this week's episode of Coffee with a Journalist, we had the absolute pleasure of chatting with Pilar Guzman, the editorial director at Oprah Daily. Here are 3 key takeaways from our conversation with Pilar: 🔑 Headline is Key: Pilar stressed the importance of subject lines that read like headlines. They should be direct yet engaging to capture immediate attention. 🔑 Know Your Audience: Any pitch should reflect a deep understanding of the brand's unique lens and core values. For Oprah Daily, this has to do with women's health and living one's best life. 🔑 Efficiency in Pitching: Pilar values pitches that are specific, well-researched, and concise. Provide all essential information upfront and avoid making journos search through links or attachments. 👉 Listen now and subscribe to our podcast for more exclusive interviews: https://bit.ly/4eUbfnG #Journalism #PR #Podcast #OprahDaily #MediaRelations #ContentStrategy #PublicRelations #Networking #CoffeeWithAJouralist

Want to stand out in a crowded inbox? Our latest blog breaks down 6 six strategies to enhance your pitching efforts with feature writers. Here are some highlights: 📌 Know the basics: Understand your story’s core elements. 📌 Be prepared: Pitch with confidence when news breaks. 📌 Build connections: Relate your pitch to the writer's previous work. Check out our in-depth insights and strategies that will help you connect with feature writers and tell compelling stories! https://bit.ly/3TLrRpd