Ones & Heroes

Here's a cheat-sheet for thinking about when to use #attribution vs #contribution for answering #marketingMeasurement questions. https://lnkd.in/dXfWXXcd You can read the full #DataFluent post that Patrick wrote on Substack here: https://lnkd.in/eEWNrvaJ #dataScience #marketingAnalytics #dataDriven #businessGrowth #marketingStrategy #techTips

What makes a great team? Skills and experience are essential, but there’s so much more to it! In today’s issue of #DataFluent, Harmony shares a pivotal lesson from her career: finding the most qualified candidates is just one piece of the puzzle; discovering the right fit is what truly matters. And remember, fit doesn’t mean sameness; it’s like building a jigsaw puzzle of talent and perspectives that complement each other to achieve a common vision. When the right people come together, they can create something truly extraordinary! Catch the full story here, and don’t forget to subscribe! #fitFirst #teamworkMakesTheDreamWork #Leadership #teamBuilding #culture https://bit.ly/3YGypIP

We’ve heard it before: " Real-time data? Not possible for us." Maybe you think it takes a whole team, endless manual steps, or stacks of paperwork. And yes, in a few cases, real-time data isn’t an option. But in most cases, it’s not only possible, it’s a total breakthrough. Where real-time data is possible: • Stock levels: Get an instant pulse on your inventory. No more waiting around for weekly updates. • Customer behavior: Watch your campaign results roll live, no more guessing how things are going. • Team performance: Modern checkout tills offer transaction and even scanning statistics in real time. No need to wait for the weekly reports. • Website traffic: Know what’s happening on your site right now, not tomorrow or next week. • Supply chain tracking: Monitor every step of your product’s journey, instantly spotting any delays. Why does it feel out of reach? The real blocker isn’t technology, it’s thinking it’s too complex or expensive. With the right systems though, it’s easier than you think. So... don't assume you can't get your data in real time. There's a lot that can be done when you have the right tooling and automation in place. #realtimeData #businessInsights #dataDriven #instantInsights #liveAnalytics

Is data security only an IT issue? Definitely not. Data security affects everyone in the business. Keeping data safe & compliant with regulations is a team effort and essential to building trust with your customers. Let's work together to keep our data safe. #dataSecurity #teamEffort #businessTrust #dataCompliance #dataPrivacy

Harmony’s data modeling adventure at The Seattle Times is a true testament to what happens when data meets hands-on expertise. In her first big project, she combined spreadsheets, intuition, and a ton of practical know-how, revealing just how vital human insight is in the world of data analytics. Dive into the whole story to see how data and experience make an unbeatable duo. And, while you’re there, subscribe to stay updated with more data-driven insights! https://lnkd.in/d4VyHdJV #DataFluent #dataModeling #humanInsight #dataAnalytics #intuitionInData #experience

Does your company have a dedicated data budget? If not, it might be time to start thinking about it. Data is the backbone of smart decisions, and investing in it can significantly impact your strategy and profitability. Having a data budget means: • Better tools and infrastructure: Upgrading to the latest technology ensures you’re leveraging data effectively. • Training and development: Investing in your team’s skills leads to deeper insights and more innovative solutions. • Enhanced insights: A focused budget allows for more thorough data analysis, driving informed decision-making. When data gets its own line item, it empowers your team to make smarter, more informed choices that contribute to the overall success of the business. Want to talk about how to go about creating a data budget? Contact us via the link below. https://bit.ly/3zbaoj7 #dataForAll #budgetingSmart #investinData #dataBudget #businessInsights

Can AI replace your analysts? You could give it a shot, but the outcome might not be what you expect. AI is fantastic (we use it all the time at Ones & Heroes) but let’s be real: it can’t replace that human touch. The magic happens when we blend AI’s speed with our experienced expertise. Together, we make decisions clearer and more impactful. At the end of the day, AI is like a power boost, helping us focus on what truly matters. So, let your data shine, and let AI elevate your team’s insights! #AI #analytics #futureofwork #analysisWithAI

If you're looking to build a true data-driven culture, remember: you can't just mandate it into existence. Step one is democratizing your data. Today’s #DataFluent post dives into why making data available, accessible & easy to use for everyone is essential to drive smarter, faster decisions across your team. Check out the whole post on substack (and maybe subscribe for our bi-weekly updates). https://lnkd.in/d_Qy-fWx #dataCulture #dataAccessibility #dataDemocracy #dataDriven #businessIntelligence #dataInsights

If your data could speak, would everyone truly hear it? We've all been there, valuable insights buried in endless spreadsheets and reports, tangled up in jargon, and poof! Lost. Data is powerful, but only if people can really get it. So how can you make data more accessible? • Simplify and visualize: translate complex data into clear visuals that communicate a message. Charts, graphs, and infographics can make even the most technical information easy to understand. • Cut the jargon: use industry-specific terms and acronyms sparingly as they may confuse your audience. Opt for plain language that anyone can grasp. • Focus on key insights: instead of overwhelming your audience with observations, just highlight the most important findings and focus on what's interesting. • Tell a story: craft compelling stories around your insights to engage your audience and make the information memorable. By following these tips, you can transform your data from a confusing mess into a powerful tool that drives informed decision-making. Let's make data a language everyone can speak! #datacommunication #datadriven #businessinsights #dataStorytelling

Is your data Black Friday-ready? #blackFriday #retailData #ecommerceData #marketingData #dataReadiness #dataChallenges