OOSO Sparkling Tea

"We wanted to create something delicious that makes you feel better the next day and create a net positive health benefit." In this episode, I sit down with Oliver Spring and Sophia Racciatti, Co-Founders of OOSO Sparkling Tea, to discuss their journey of creating a sparkling tea inspired by natural wine. From late-night kitchen experiments to landing on retail shelves, they share how they built a brand that brings complexity, sophistication, and design-forward thinking to the non-alcoholic space. Key Moments in This Episode: ✅ The Spark Behind Ooso – How a personal lifestyle shift led to a brand idea. ✅ From Idea to Market – The year-long journey of formulation and brand building. ✅ Retail Strategy & Challenges – What it takes to get on store shelves. ✅ Why Packaging Matters – The role of branding in consumer adoption. ✅ The Future of Non-Alcoholic Beverages – Trends shaping the category. 👇👇 Podcast Episode Link in Comments!👇👇 If you enjoy our founder and brand features, please leave The Story of a Brand Show a rating and review. Don’t forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! This episode is brought to you by Compass Rose Ventures and Augmentum Media! #founders #founderstories #brands #entrepreneurship

At OOSO Sparkling Tea, design isn’t just how we look—it’s how we think. Inspired by Bauhaus posters, our latest campaign brings form, function, and flavor together in a way that feels both timeless and disruptive. We believe great design isn’t just about aesthetics—it’s about making something accessible, engaging, and evocative. Our campaign is a reflection of that ethos, using clean lines, striking compositions, and a focus on taste—both visually and in every sip. James Sobol Oliver Spring Sophia Racciatti

Dry January might have given OOSO Sparkling Tea a little boost for our best month yet - but seeing continued growth every month since launching is the exciting story for Sophia and me as founders. Behind the scenes, it’s been a grind as a two person team: endless knocking on doors (literally), pouring thousands of samples, driving ourselves crazy over the tiniest design details, and staying on top of our fulfillment and logistics. But all that hard work is paying off, and we couldn’t be more excited for what’s ahead. 2025 is shaping up to be a VERY exciting year. We’ve got some sparkling surprises in the works, and we can’t wait to share them with you. Stay tuned - big things are steeping! 👀🚀✨ @DRINKOOSO | DRINKOOSO.COM

🎉 We did it! 🎉 OOSO Sparkling Tea has won TWO BevNET.com Best of 2024 Awards: Best New Product and Best Packaging Design! Super humbled to be on this list with some of the biggest names in beverage. A HUGE thank you to everyone who has supported us – we could not have done it without you! Oliver Spring Sophia Racciatti James Sobol Check out the full story here: https://lnkd.in/gpXnaUK6

✨EP7: Ollie Spring & Sophie Racciatti : Co-Founders of OOSO Sparkling Tea Oliver Spring (Stern Full-Time MBA '24) and Sophia Racciatti join hosts Gauri and Daulat to discuss their company, OOSO Sparkling Tea, a tea-based natural wine alternative that proves non-alcoholic beverages can be "bold, not boring." Ollie and Sophie give us the run-down on what OOSO is, speak to how they incorporate their backgrounds into their work, and share some entrepreneurial wisdom the whole way through. Sip your favorite non-alcoholic beverage while you listen to this one - bonus points if it's OOSO! Hosts: Gauri Misra & Daulat Mahadik Produced by: Gauri Misra Edited by: Alexander Cheung Music by: Jesse Han LISTEN NOW: https://lnkd.in/ej-_Syj5

I always love bringing great non-alcoholic options into health & wellness focused spaces and showing guests that non-alc doesn't have to mean sugary mocktails! I recently had the opportunity to set up a zero-proof pop-up bar at CONTINUUM, a members-only health club in the West Village, for their "Health is Wealth" themed event with J.P. Morgan, for which I custom designed a drinks menu including low sugar and adaptogenic options. The menu featured some of my favorite brands like the Leitz Eins Zwei Zero Riesling, Atmosphere beer, OOSO Sparkling Tea and Aplós. The OOSO in particular was a hit with the guests! Thanks so much to the team at Continuum for inviting me!

In just over four months of building OOSO Sparkling Tea with my fiancé and co-founder, Sophia Racciatti, there have been daily milestones worth celebrating. Yet, with so much on our plates as a two-person team, it’s pretty easy to overlook these wins. One milestone that truly made us pause and reflect is how OOSO has made it into over 100 stores. As a self funded and bootstrapped brand, there’s no denying that’s a significant achievement. And what’s even more exciting is it’s just the beginning. Now that we're on the shelves, our focus shifts to driving velocity and reorder rates. Typically, a product needs to live on the shelf for some time to gain traction, but we’re already seeing promising velocity that we’ll bolster with some fresh marketing tactics in the next couple months and into Dry January. Cheers to continued growth! Sip sparkling and see clearly 👀 Photo credit: Ben Krebs // Attaboy Studio

From creative growth hacks to inspiring founder stories, you won't want to miss Edition of EcomConnect. OOSO Sparkling Tea founders share their journey of turning a kitchen experiment into a sparkling tea brand that promotes mindful drinking. Alonzo Nieves from eVouch reveals how a scrappy growth hack with Uber Eats drivers helped them scale user acquisition. Huge thanks to CreatorCommerce for sponsoring this issue and showing us how to turn affiliates into brand growth machines with co-branded shopping funnels. #ecom

🎙️ Podcast alert: We’re thrilled to be featured on the ‘With Kelly Bennett’ podcast! 🌟✨ Join us as we chat with Kelly Bennett about the journey of OOSO Sparkling Tea, from our early days to where we are now. We’ll share the story behind our brand, the inspiration that drives us, and a few surprises along the way.  Check out the episode here: https://lnkd.in/d_M56uyD A big thank you to Kelly Bennett for having us— and to all of you for your support! Oliver Spring Sophia Racciatti