OpenView

🚀 Join Our Community: Waterfront Office Space Available! Act Fast! 🚀   Are you seeking a dynamic and inspiring workspace? Look no further! OpenView's office isn't just a place to work; it’s a community where experiences are curated, relationships flourish, and success stories are born. We're thrilled to invite startups and growing companies to join our dynamic office space.🌟   Don't miss out on this exciting opportunity! Reach out to ops@ov.vc today to hear more and see firsthand why OpenView is the perfect place for your business to thrive. 🌊🏢   #OfficeSpace #Community #OpenView

Check out how Voiceflow used YouTube to 5x its activation rate in just 6 months! Dive into the latest insights from Daniel 'Tuba' D'Souza blog post. 🚀#Voiceflow #Innovation

Huge congrats to Jason Meller and the entire Kolide by 1Password team!

Does SaaS = Software-as-a-Subscription? No, but it's honestly not that far off. Even with all the talk about usage-based pricing, payments/FinTech and B2B marketplaces... - 82% of SaaS revenue still comes from software subscriptions - The next largest contributor is professional services (8%) - Usage or pay-as-you-go takes third place (6%) If you look more closely, though, things are slowly changing: 1. One-in-two SaaS companies charge for professional services. For these folks, ~15% of revenue comes from ProServ. In the current environment, more folks are billing for ProServ separate from software rather than letting ProServ costs eat into gross margins. 2. One-in-five SaaS companies have a pure usage-based or pay-as-you-go revenue stream. For these folks, ~35% of revenue comes from pure usage. Yes, usage-based pricing and subscriptions can/do co-exist -- and the norm is hybrid pricing rather than either/or. 3. One-in-ten have a payments or FinTech revenue stream. For these folks, ~27% of revenue comes from it. This is especially common in vertical SaaS (think: Toast, MINDBODY, Shopify). --- The takeaway: prepare for multiple revenue streams and more monetization complexity. The new SaaS is "subscription+". #saas #revenue #saasbenchmarks

We're thrilled to share that our portfolio company Rewst has raised a $31 million Series B to extend their leadership in the #MSP automation market. OpenView is excited to partner with Meritech Capital and to continue working alongside our friends TDF Ventures, Florida Funders and Gary Pica to support Rewst’s hyper growth and mission to empower MSPs. Congratulations to Aharon Chernin and the entire Rewst team! Read more: https://lnkd.in/erhJSSAQ

The messaging on most #SaaS websites is ... lacking to say the least. So how do you develop messaging that stands out and delivers on your key objectives? Expert Anthony Pierri from Fletch weighs in with a framework that will actually convert visitors --> customers. Get the guide here: https://lnkd.in/g9mc7DjZ

What's the state of pricing in 2023? Kyle Poyar shares more 👇 Data from our 2023 SaaS Benchmarks report uncovers a few key trends to know heading into the new year. Here's a look at the pricing landscape based on data from 700+ SaaS companies: 1️⃣ Companies are changing both pricing and packaging. 50% of SaaS companies surveyed have revamped their pricing and packaging strategies this year, with most changes involving price increases. Even non-traditional products like Mercedes-Benz and BMW have dabbled in subscription-based pricing. 2️⃣ SaaS companies continue to embrace more complex, hybrid pricing models. SaaS companies are increasingly embracing usage-based pricing (UBP), allowing customers to pay based on actual usage. 3️⃣ Folks are bringing pricing in-house. Companies are taking ownership of their pricing strategies, with only 6% seeking third-party assistance. Early-stage companies opt for quick internal analyses, while larger businesses conduct robust assessments due to greater complexity and customer bases. 4️⃣ PLG companies are starting to localize pricing for different markets. Nearly 60% of respondents are localizing their pricing efforts, adapting to regional willingness-to-pay, exchange rates, and operating costs. Europe-based companies lead in this practice. 5️⃣ We’re in the early innings of AI monetization. AI is a game-changer, but monetizing AI is still in its early stages. While 76% of SaaS companies have launched or plan to launch AI features, only 15% have successfully monetized them. Expect more experimentation in AI monetization in 2024. Learn more about the biggest pricing trends of the year here >> https://lnkd.in/gZEjhZQb #SaaS #PricingTrends #AI #HybridPricing #SaaS #UsageBasedPricing

Did you know that leading product-led growth companies achieve 50% YoY growth, outpacing traditional SaaS companies (21%)? So how can you utilize PLG to jumpstart your growth, and more importantly, what underlying characteristics are necessary before even implementing a PLG strategy? 1️⃣ Your product must have a free component to effectively acquire users. 2️⃣ Your free plan should attract users who will eventually convert to paying customers. 3️⃣ Your paid plan should maintain a gross margin of 80-90%. Take a deeper look from June.so CEO Enzo Avigo here: https://lnkd.in/gYD2-XeT #ProductLedGrowth #PLG #SaaS

Who owns growth in SaaS? It depends. Discover the insights from the OpenView and Pendo Product Benchmarks report and find out who truly commands growth. 🚀 https://lnkd.in/gHQ_uV5B #SaaS #software #startups #growth

Post Thanksgiving means it's prediction making season and expert Jon Miller is sharing his thoughts on what's next for B2B marketing in 2024 🔮 The predictions do not disappoint: 1️⃣ AI in B2B marketing: Overhyped in the short run but underestimated in the long run. 2️⃣ Email marketing: Not dead but evolving. Focus on quality over quantity as personalization (the real, human kind) takes center stage. 3️⃣ Traditional demand gen playbook: Continues to decline in effectiveness. 4️⃣ Data-driven content: More content grounded in original research and data. 5️⃣ Owned media and engaged communities: Leading companies will invest in these to build brand loyalty and advocate growth. Think merch, not swag. 6️⃣ New go-to-market motions (XLG): Learn about the various XLG strategies and why a blended approach will be essential for success in 2024. 7️⃣ The end of third-party cookies: Google Chrome will phase out third-party cookies, and B2B marketers need to adapt. But, spoiler, most won't be ready in time. 8️⃣ Tracking Qualified Buying Groups (QBGs): Move over MQLs, QBGs are the new benchmark in B2B marketing. The future of B2B marketing is filled with opportunities and challenges. For more on what the new year will bring and how to prepare for what comes next, read Jon's full post here >> https://lnkd.in/gUnd_BQn #B2BMarketing #MarketingTrends #2024Predictions #AI