Operative

Michael Grossi, Operative's CEO, recently joined Rick Howe on #TalkBackToTelevision to discuss how Operative is transforming media operations. From streamlining the pitch-to-pay process to delivering the industry’s only fully converged, cloud-native platform, Operative is helping media companies maximize their ad revenue. With over $60 billion in ad revenue flowing through Operative's systems, we’re at the forefront of helping drive innovation in media. Watch the full episode here: https://lnkd.in/ewzuQn6U #mediainnovation #AI #futureofmedia #adtech

Investing in advertising management software is more than just a tech decision—it’s about long-term success. Barry Dyer, our Senior VP of Service Delivery, shares how Operative ensures maximum value for our customers from day one. With a proven implementation methodology, expertise honed over years, and hands-on support, we help your team scale profitably seamlessly now and in the future. Learn how we deliver value through every project phase—from initial setup to ongoing support. Read more about it in our latest blog post: https://lnkd.in/ezQQ7e2a #Implementation #AdvertisingManagement #managedservices #adtech

Ben Tatta, Chief Commercial Officer at Operative, took the Stage at IBC - International Broadcasting Convention 2024 to explore what's shaping the global advertising market. From the rise of live streaming and CTV platforms to the game-changing potential of AI-powered technology, Ben reveals how media companies can transform their revenue models and thrive in an increasingly complex landscape. Watch the video to hear Ben's insights and predictions for the future of the industry! #IBC2024 #AI #CTV #Adeline https://lnkd.in/eN6VtGYF

Gain insights from Ben Tatta, Operative's Chief Commercial Officer, in Streaming Media Magazine's recent article exploring the transformative impact of GenAI and how its being used to solve challenges across ad sales. Discover how Adeline, Operative's AI platform, can help revolutionize your ad management strategy. Read the full article to explore the future of media and learn more about Operative's Adeline. #GenerativeAI #Adeline #MediaInnovation https://lnkd.in/eE8Dx2ii

We are thrilled to be attending Advertising Week New York from October 7th to 10th! If you will be in New York, we’d love to connect in person and learn more about your business needs. Schedule a time to meet using the link below! #AWNewYork24 https://lnkd.in/eUgUfvbX

In case you missed it, Adeline, our AI platform, won #TVTech's Best of Show at IBC - International Broadcasting Convention 2024! This accolade underscores our commitment to driving innovation in media and advertising. Curious about how Adeline can enhance your operations? Discover more about our AI-powered solutions at the link below! #IBC2024 #BestofShow #Adeline #AI Adeline: https://lnkd.in/eR9V7uVi Best of Show: https://lnkd.in/etFKQSDD

Data Digest Alert! September 2024 is one for the political advertising record books, surpassing September 2020 by 113% and up 63% MoM over August. With ad spending continuing to surge, this year's political landscape is setting new milestones! Stay tuned to your Data Digest as we navigate through this election cycle. #DataDigest #PoliticalAdSpend #MediaAdvertising

L’Shanah Tovah! Wishing a sweet and prosperous new year to all celebrating Rosh Hashanah. May it be a year of peace, good health and success. #RoshHashanah

Operative's AOS has hit a major growth milestone with Cox Media, Effectv, and Charter Communications now live on the platform! AOS is transforming how media companies move from data chaos to data intelligence by unifying cross-platform data, optimizing inventory, and streamlining workflows to help improve the sell-through and value of inventory across all platforms. #DataIntelligence #AOS #DataChaosToDataIntelligence #IntelligentMediaManagement https://lnkd.in/e2rYudMf

Join us in celebrating our outstanding team members who mark 10+ years with Operative this September! Your passion and dedication have been key to our success, and we're honored to have you as part of our journey. Here's to many more milestones together. Happy OpVersary!