Operative

Operative

Software Development

New York, NY 39,104 followers

Converge. Automate. Win.

About us

With $8.5B in digital ad revenue and $40B in global TV ad revenue flowing through the systems, Operative plays a crucial role in helping the world’s top media companies and publishers manage and advance their advertising businesses and increase revenue by helping them transition from ratings-based to outcome-based selling with modern order management system. The platforms are built on modern cloud native SaaS based technologies for Convergence. The multiple channel advertisement requirements are managed from a single place. Our 300+ clients span 25+ countries and include FOX, NBCU, Sinclair, Discovery, Disney, TVNZ, HBO, BellMedia and SKY.

Industry
Software Development
Company size
1,001-5,000 employees
Headquarters
New York, NY
Type
Privately Held
Founded
2000
Specialties
advertising business management, campaign management, ad trafficking, ad serving, revenue and yield management, advertising technology, digital advertising, linear advertising, and content rights

Locations

  • Primary

    530 Fifth Avenue

    19th Floor

    New York, NY 10036, US

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  • Unit 83566, PO Box 6945

    London, W1A 6US, GB

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  • Avenida Paulista, 726 – Conj. 1604

    16º Andar – Bela Vista

    São Paulo, SP 01310-100, BR

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  • 2nd Floor Salarpuria Tower II, # 32

    Hosur Main Road

    Bangalore, KA 560034, IN

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  • Ofer Industrial Park, Em Hamoshavot Rd 94

    Kiryat Aryeh, 4970602, IL

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  • 4th Ion Maiorescu St.

    Proiect Building, 1st Floor

    Craiova, Dolj 200760, RO

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  • The Fountains at Piedmont Center - 3495 Piedmont Road, NE

    Building 11, Suite 360

    Atlanta, GA 30305, US

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  • Haarlemmerweg 317A

    1051 LG

    Amsterdam, NL

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  • 21 Nahum Hafzadi St.

    POB 34406

    Jerusalem, 9134302, IL

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  • PO Box A373

    Sydney South, New South Wales 1235, AU

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  • Protasov Business Park 2/1 M. Grinchenka St.

    Kyiv, 03038, UA

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  • Dholepatil Farms Road, Opp. EON Free Zone, MIDC Knowledge Park, Kharadi

    5th Floor, World Trade Center – Tower 5

    Pune, 410014, IN

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Employees at Operative

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Funding

Operative 3 total rounds

Last Round

Debt financing

US$ 11.0M

See more info on crunchbase