Operative

Operative is heading to #NAB2025! Join us in Las Vegas from April 5th to 9th and meet with our executive team to explore how we can drive success together. Let's connect! Schedule a meeting with the team here: https://lnkd.in/e_K2SFtx

Celebrating our incredible team members who are marking 10+ years with Operative this February! Your passion and dedication have been key to our success, and we're honored to have you as part of our journey. Here's to many more milestones together. Happy OpVersary!

Today and every day, we celebrate the incredible women who are shaping the future—within Operative and beyond. This International Women’s Day, we honor the trailblazers who paved the way and the visionaries who continue to drive progress. Your leadership, innovation, and impact inspire us all. Happy International Women’s Day! #InternationalWomensDay

Kicking off 2025 in the best way possible! From an impactful OpEd to an unforgettable Sales Kickoff, we gained invaluable insights from guest speaker Arnie Gullov-Singh, tackled key sales strategies, and learned how to overcome challenges—all while soaking up the sun. Feeling inspired, energized, and ready to take on the rest of the year!

At Operative, our success is built by our people. Today, on Employee Appreciation Day, we want to take a moment to recognize and thank our incredible team for their hard work, dedication, and innovation. We appreciate you! #EmployeeAppreciationDay

That’s a wrap on OpEd 2025! Two and a half days of actionable insights, ending with engaging discussions in interactive roundtables, diving into the future of media, and exchanging ideas on what comes next. Closing it out with a forward-looking panel reflecting on key topics that will drive the transformation shaping the industry’s future...together. A huge thank you to all our attendees and participants for making OpEd 2025 such a success! A special shoutout to Justin Lebbon for MC'ing the event. We’re walking away with valuable insights, meaningful connections, and an action plan to move forward. A big thank you to our sponsors Google Cloud, DanAds, and pureIntegration for their support and partnership. OpEd 2025 is in the books—now, let’s go transform media together! #OpEd2025 #TransformingMedia

Day 2 of OpEd 2025 delivered another round of powerful insights—from intimate small-group sessions to dynamic panels! We kicked off the morning with Ben Tatta and Matt Seiler, diving into how the buy-side’s evolution is reshaping the sell-side—and what it takes to stay ahead. From AI-driven platforms to retail media and CTV, our expert panelists, including leaders from Google, Deloitte Digital, and LG Ad Solutions, explored the future of data-driven monetization. The conversation continued with insights from Totalplay, Corus Entertainment, and Sky, tackling the biggest challenges in measurement, cross-platform attribution, and maximizing revenue in an addressable world. Afternoon sessions showcased cutting-edge AI and data strategies, leading up to a deep dive with Alexander Duphorn of Goldbach Group AG on how the future of TV is converged. We wrapped with a powerhouse panel on technology enablement, featuring industry experts discussing how to scale AI, optimize operations, and unlock new revenue streams with Spectrum Reach, Ampersand and Sinclair Inc.. Another day of game-changing insights, powerful connections, and a glimpse into the future of media. #OpEd2025 #MediaTransformation Tony Marlow, ☁️ Pipe Martina, Kelly Leger - Massie, Hector Pita Bermudez, Jeff Eales, Spencer Charters, Rob Klippel, Gerrit Niemeijer, Barry Dubin

What a great first day of OpEd 2025! We kicked off with an incredible keynote from the media maverick Evan Shapīro, breaking down the media trends shaping the future, and driving urgency for transformation.    Throughout the day, industry leaders took the stage—including Fox Corporation and Tubi sharing how they seamlessly delivered a record breaking Super Bowl. We dove into how Warner Bros. Discovery, Fox Corporation, and Effectv are navigating the content monetization strategies like the ad-supported vs. subscription debate. We explored The Changing Landscape of Streaming, with industry experts from DIRECTV, Amazon, and VICTORY+ discussing how live sports and news are reshaping FAST channels and ad sales, and wrapping with the always informative and engaging Jeff Eales from Sky. All led by our amazing moderators, Justin Lebbon and Ben Tatta! Great conversations, valuable insights, and networking at an ocean-view dinner to close it out! #OpEd2025 #MediaTransformation Michael Roselli, David Goldberg, Matthew Van Houten, Christopher Conetta, Joe Leavitt, John-Marcus Phillips, Brian Schepis, Todd Overstreet

Happy Carnival to all our friends and colleagues celebrating in Brazil! May this festive season bring you joy, vibrant colors, and unforgettable moments. Enjoy responsibly and stay safe! 

A huge congratulations to our H2 2024 OPSTAR winners! These outstanding individuals have gone above and beyond, embodying excellence, teamwork, and innovation to drive real impact. Your dedication and hard work continue to make Operative stronger—thank you for all that you do! #OpStars