OptimizeRx

Say goodbye to wasted #pharmamarketing budgets from missed HCP or patient audiences. OptimizeRx's DAAP engine now includes patented Micro-Neighborhood Targeting, alongside our proprietary #artificialintelligence! DAAP not only predicts the windows when brand-eligible patients are being treated by their HCP, but now can reach them on both HCP and DTC channels - delivering up to 30% increased script impact! See the difference and learn more here: https://bit.ly/4ahmhS3

Our SVP, Analytics Sales Don DeStefano got to share memorable conversations, incredible moments, and fantastic company at Brand Insider Summit with MediaPost this past week!

#ThirdPartyCookies may be getting a (temporary?) reprieve, but we’re still committed to more accurate, privacy-safe technologies to find and reach healthcare consumers. With 40% of Chrome users choosing to opt-out of cookies – plus the growth in social media, streaming, and other cookie-free channels – it’s not a moment too soon. 🍪🔒Learn more about OptimizeRx’s approach to protecting #PatientPrivacy, without compromising precision: https://bit.ly/3Sr8tgJ

Stop relying on cookies, lookalikes, and other imprecise physician audiences! Reach your exact, full NPI list with 1:1 targeting from their home to the clinic – for the consistency and precision that drives brand conversion. Learn more: https://bit.ly/3YjfnZ9

High performance #HCPmarketing starts with patients. Only OptimizeRx finds ideal patients and delivers relevant messages HCPs can act on immediately. 💥 See the dynamic difference today:

Deliver more commercial impact from #HCPmarketing! Our latest blog highlights 3️⃣ key ways to drive media engagement and performance, so you get the most bang for every impression and marketing dollar. 💲 Try them all: https://bit.ly/46eUUH4

The results are in 📬 We're excited to announce that in a recent case study with a leading Major Depressive Disorder (MDD), OptimizeRx's AI-guided predictive targeting platform delivered 33% more script lift compared to traditional, trigger-based targeting - in half the time. Read more, and learn how the Dynamic Audience Activation Platform is setting new standards in healthcare marketing: https://bit.ly/3Ltbc5h

Get your roadmap to navigating privacy compliance complexities - while still connecting consumers to relevant healthcare information. OptimizeRx Solutions Engineer, Lauren McQuiston, discusses the new laws aimed at safeguarding personal information in Pharmaceutical Commerce Magazine, exploring how they reshape interactions between pharma, consumers, and HCPs. Read the article: https://bit.ly/4f7fkFI

Turn static NPI lists into dynamic physician audiences and reach them with 1:1 precision, so you can deliver more relevant #HCPmarketing – that's the power of OptimizeRx's new programmatic solutions. Learn more! https://bit.ly/3xVyaPB

With the rise in state-level legislation on consumer and patient privacy, it's harder for pharma marketers to rely on prior targeting approaches. Learn how to thrive in this "Wild West" with compliant yet effective strategies for reaching patients and health care providers. Read the full article on PM360 Magazine here: How to Thrive in the Wild West of New Targeting Techniques and Regulations | PM360 https://bit.ly/3Wr3jny