Optifino

One of the most widely misunderstood assets is permanent life insurance. People routinely overestimate the costs, and underestimate its ability to help you accomplish your goals during your lifetime. This is not just an estate planning asset, it's so much more. Learn more about different ways to leverage the cash value during your lifetime.

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The difference between being rich and being wealthy is understanding timeless rules. This is one of our favorite timeless rules, which Morgan Housel talks about in his book, Psychology of Money. An incredible read we cannot recommend enough! What are other timeless rules you follow?

David Kleinhandler got back into life insurance after years because he was stunned to see the recommendations a couple friends of his were given by agents. The recommendations did not align with their goals, much less with what the agent claimed it would help with. He was more stunned to see the technology had yet to modernize. He spent nearly three decades in life insurance, built a legendary agency with over 1000 agents, sold it to become an angel investor, and invested in some incredible tech companies. He saw firsthand where tech was taking the financial world, yet life insurance remained years, if not decades behind. He knew he had the experience, both as an agent and an tech investor, to build the solution. Optifino is that solution. But whether or not you work with us, we want to equip you with the tools to be able to ascertain for yourself whether to trust the recommendation of an agent. This is that guide.

There’s a lot of absolutism in finance. And it makes sense: everybody wants an easy answer. Life is complicated, and we crave simplicity. The problem is absolutism damaged perception of permanent life insurance, one of the most resilient and versatile financial assets available. Whether it was the hype around Whole Life and infinity banking that started in the 80s, or the IUL craze from the ZIRP era of the 2010s, there was a lot of misaligned recommendations that left policyholders dissatisfied (at best) or at risk of damaging their financial goals (at worst). Here's the thing: everybody has different goals so it's impossible for there ever to be a one-size-fits-all answer. That's why we built this platform. Our goals-based approach and platform identifies and tailors the perfect policy for your goals. The spectrum of products have benefits and weaknesses depending on your goals. Our platform helps you visualize those tradeoffs against your goals. If you want a lavish retirement spent woodworking, or if you want to ensure your business succession plan is insulated from the worst, or if you want to create a college fund for your children, tailored permanent life insurance can do that and more! This is a very high level description of each, but our platform and Wealth Architects can help identify the best strategy for you.

The life insurance industry has been too analog for too long. It is too time consuming for agents to provide personalized policy tailoring for every client, so they rely on mental shortcuts to make recommendations. Here's the problem: life insurance is not one-size-fits-all nor is it set-and-forget. That's why we built the technology to provide the most comprehensive annual policy reviews in the market. We will review your current policy, and let you know if there are any optimizations to be made for your goals. If there are optimizations to be made, we will continue to provide annual reviews - an industry first. Our expert professional reviews are backed by machine learning. The best way to guarantee a bias-free recommendation aligned with your goals.

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With many worried about the market after the market tumbled on Monday, we thought it might be helpful to resurface our blog post that discusses how to leverage tailored permanent life insurance to hedge against volatility. The spectrum of life insurance products unlocks the opportunity to guarantee a return that is insulated from the market, embracing secure growth and stability. If you are interested in developing a more holistic financial strategy, our concierge service and platform will ensure that we tailor the right policy for your goals. Check out the link to our blog post in the comments.

TLDR; Ronald McDonald was born because Ray Kroc was able to acquire funds from his own private family bank from his whole life policies. It’s documented that Ray Kroc, founder of McDonald's borrowed against two different cash value life insurance policies to pay key employees early on. He also used the precious liquidity provided by his whole life insurance policy to fund McDonald’s hallmark branding campaign. What vision of yours needs to be funded?