Optimizely

In today's competitive landscape, standing out requires a bit of extra magic, a lil oomph, a pinch of spice. But guess what? You don't need to hire an army of marketers or blow your budget to make that happen. (Phew!) The secret lies in changing up your marketing strategy. Integrated marketing can enhance collaboration, communication and creativity across your team – delivering results that speak for themselves. Ready to make a change for the better? We got you. Check out the 10 steps to build your strategy - https://lnkd.in/dfEGXn8E

Ready to meet your perfect content marketing platform (CMP) match? We’re here to make sure you find the one that's truly meant for you! To guide your journey, we've curated a list of essential questions to ask CMP vendors to identify a solution that's not just a fling but a lasting commitment. Get your hands on our free RFP template and find your forever CMP - https://lnkd.in/ddWYJyR3

Ah, Onederland... A beautiful place to fall in love with marketing all over again. 🥰 If you’re ready to reignite the spark that you and marketing once had, pack your bags and hail your taxis because Opticon is just around the corner. Wherever you're coming from, you're in for a magical time in Onderland. Just make sure to give your driver the right directions... We can't wait to see you November 18-20 at the JW Marriott San Antonio Hill Country Resort. Register today: https://lnkd.in/esAJ3g6V Bonus points if you can name the movie reference below!

That feeling when you’re expected to pull product ideas out of thin air and deliver perfect features to market. Every. Single. Day. 😬 We’re exhausted just thinking about it. To turn your product ideas from “meh” to “magnificent,” our very own Anubhav Verma pulled together 10 techniques to help spark creativity and innovation. Check it out and begin delivering features people will *actually* buy and use: https://lnkd.in/ePsDvKrB

Stuck in a creative slump? We've all been there, hun. To help you snap out of it and get your mojo back, our very own Leah Messenger shares her 6-step formula to reviving your creative spark. Dive in to her recent blog and get reinspired: https://lnkd.in/eSTx3ZCX

How to succeed in marketing? It’s simple – Personalize, personalize, personalize. Still, teams are struggling to actually do it. 86% of global executives recently admitted that their marketing strategies often require a level of personalization beyond their current capabilities...Big yikes! If you’re striving to keep up with the expectations of customers in a fast-paced digital world, don’t let a dated tech stack hold you back. Learn how to shake things up by checking out our recent study “Personal problems: How digital leaders are thinking about personalization in 2024” - https://lnkd.in/eHK4PfnT

Conversion rates falling flat? Product development taking an eternity? 🙋 Optimizely's Big Book of Experimentation is here to show you how it's done. With 40+ industry-wide use cases and customer stories, see how the pros leverage experimentation to gain insights, tailor digital channels, and boost customer engagement and satisfaction. Download our ebook and elevate your strategies today–one experiment at a time: https://lnkd.in/eWiUbfnA

Forget everything you've heard about out-of-home (OOH) campaigns. Old-fashioned? Nope. Super expensive? Not really. Impossible to measure? Think again. In this latest blog, Optimizely’s President, Shafqat Islam debunks these myths about OOH campaigns by sharing how he got comfortable with this way of marketing, how we run our OOH campaign, and much more. Check it out: https://lnkd.in/egbwhsKz

Interested in a DAM that’s worth a D*MN?? Say less. 😉 Optimizely’s Digital Asset Management (DAM) enables marketing teams to store, govern and repurpose content effortlessly! Plus, our DAM fully integrates with Optimizely’s Content Marketing Platform (CMP) to further streamline the content supply chain. Key DAM features include: 🤖 AI content generation & automated image and video renditions with smart cropping 🔃 Upstream and downstream workflows for creating & publishing content 📚 Brand templates to accelerate the creation of brand-approved assets Check out this short demo to learn more about our DAM capabilities: https://lnkd.in/eEYZuMRR

Yeah, you’re definitely not going to want to miss these breakout sessions at Opticon Stockholm... Don’t believe us? Here’s a sneak peek of what you can expect: Kaufland e-commerce’s Simon Born and Optimizely’s Sama Asali will dive into how to scale experimentation for your ecommerce business Salesforce’s Emily Kates and Optimizely’s Mark Wakelin will cover how Salesforce optimized their content supply chain, and how you can too DS Smith’s Aja Janezic and Dean Clarke, Valtech’s Mike Maxwell and Kin + Carta’s Christopher Regan will reveal how DS Smith created a Connected Experience for their customers Claim your free ticket and see what else we have planned for Stockholm by checking out the full agenda: https://lnkd.in/e8VRNski