Optizmo Technologies, LLC

This Oracle webinar explores opportunities to use classic AI, machine learning, and generative AI from campaign conception to analysis. Teaching you how AI can help achieve personalized marketing and optimize your email efforts. https://hubs.la/Q02Rqqrd0

Check out these 8 onboarding email examples. From email to mobile onboarding messages, learn how to effectively activate new customers with well-timed, engaging content. https://hubs.la/Q02RqtLB0

Feeling a little stuck in your B2B SaaS marketing? Forbes suggests that ChatGPT can help you break free and outlines five effective ways to use ChatGPT for your marketing, including sample prompts to get you started. https://hubs.la/Q02Rqx1s0

Catch the video highlights from Sip & Send 2024, hosted by OPTIZMO, Atwave, Anura, and CAKE (getCAKE.com)! The video features Garth Harris, General Manager of Cake, as he describes the event's goal to provide a setting for industry leaders to connect, exchange ideas, and explore solutions to some of the email channel's most pressing challenges.

Here's an episode of "The Hows and Whys of Email Testing" with Kath Pay of Holistic Email Marketing. Hosted by InboxArmy, this episode covers using the scientific method for email testing, achieving statistical significance, and common testing mistakes. https://hubs.la/Q02Rqv_00

Here's a cautionary tale on AI in email marketing. While AI can be a powerful tool, we all know it's not foolproof. Discover what issues were found in a newsletter review and get tips on how to avoid similar problems with your brand. https://hubs.la/Q02RqtJy0

Avoid these common pitfalls in email testing to ensure your efforts truly resonate with your audience. Properly set up tests can provide valuable insights into customer behavior, but poor protocols can derail your entire email program. https://hubs.la/Q02RqvK70

While AI boosts efficiency, this author states that overreliance can lead to generic content and missed emotional nuances. Although not a secret, combining AI with human oversight helps ensure overall effectiveness. https://hubs.la/Q02RqtQ40

Check out these six tips for creating an effective email marketing calendar. Gain insights on balancing promotions, content themes, and testing to enhance email effectiveness throughout the year. https://hubs.la/Q02RqvJ50

Check out this video on new email newsletter strategies. Learn how to get more value from your newsletters, key metrics for success, and tips to boost engagement rates. https://hubs.la/Q02RqlKl0