OTHERWAY

↪️ A change in direction 👀 New look for OTHERWAY 🫵 otherway.com

➡️ A change in direction. Probably one of the hardest briefs of the past year has been the OTHERWAY website. You get reminded that looking in on a brand is way easier than being in the middle of it. What’s more, the Otherway brand has always been very personal to us so sharpening it up has felt a bit like sharpening ourselves up. So it’s safe to say we don’t make good clients! Anyway, it’s up. Finally. Well done Ben Lewin for making it happen. Go check it out.

WORK WITH US 💥 We are hiring for multiple roles to join our growing and talented Design team. + Middleweight Designer + Middleweight Digital Designer We are looking for individuals passionate about #design, #branding and #creativity; doers who are confident optimists, proactive and eager to learn. If this is you, send your portfolio to talent@otherway.com to apply. More info in the comments below. 👇

We’ve had some special moments in the 10+ years of OTHERWAY and along the way we have been fortunate to have had cornerstone clients who have placed faith in us. None more so than Jonathan Mildenhall & Peter Giorgi at Rocket. Twelve months in the making and many weeks in wonderful Detroit, culminating in the unveiling of our new Rocket brand transformation in a beautiful Super Bowl commercial made by our friends at MIRIMAR. A vast, holistic brand re-stage to bring the humanity and emotion of homeownership to the soulless and rational world of mortgages. 👉 https://lnkd.in/dR_Fctet From crafting a new logo and wordmark, to developing a fresh colour palette and bespoke typefaces with TypeType Foundry. Ultimately defining a universal design system that combines flexibility with consistency, across every touchpoint. Working every step of the way with Christina, Rego and the whole Rocket team as one. Thank you all for entrusting us and here’s to the future. Own the Dream. 🚀

#OwnTheDream Optimism and inclusivity brought to you by: Peter Giorgi, Fred Ehle, Chelsea Kelly, Isoke Nimmons, Blair Barnett, John Van Osdol, Rego Marquiis, Clare Meridew, Jason Jakubiak, Aaron Emerson, Lisa Richert, Jeff Hughes, Dwight Pirtle, Jasmine (Maleknia) Atherton, Jodi Ascenzo, Ayat Nizam, Kim Lehman, Taylor Lavalli, Sarah Tarraf, Megan Boss, Rachel Clark, Varun Krishna, Dan Gilbert, Bill Emerson—and so, so many more at Rocket who brought this vision to life. We are building the most optimistic brand in America. A special thanks to MIRIMAR, our creative agency of record, for conceiving the Core Creative Idea, and OTHERWAY, for crafting the striking visual identity that defines this campaign. #SuperBowlLIX

The other way to move. The new Rocket Super Bowl ad went live last night and was followed up with an in stadium sing-a-long of the track Take Me Home. A big world first. Huge well done to our partners at MIRIMAR for making such an epic. But what also happened was a little gesture of thanks from our brilliant clients to both MIRIMAR and OTHERWAY for all the work. We can now proudly say we have featured in a Super Bowl ad so a massive thank you back to Jonathan Mildenhall and Peter Giorgi for being such kind humans to work with. Blink and you’ll miss it. 🚚

#OwnTheDream Optimism and inclusivity brought to you by: Peter Giorgi, Fred Ehle, Chelsea Kelly, Isoke Nimmons, Blair Barnett, John Van Osdol, Rego Marquiis, Clare Meridew, Jason Jakubiak, Aaron Emerson, Lisa Richert, Jeff Hughes, Dwight Pirtle, Jasmine (Maleknia) Atherton, Jodi Ascenzo, Ayat Nizam, Kim Lehman, Taylor Lavalli, Sarah Tarraf, Megan Boss, Rachel Clark, Varun Krishna, Dan Gilbert, Bill Emerson—and so, so many more at Rocket who brought this vision to life. We are building the most optimistic brand in America. A special thanks to MIRIMAR, our creative agency of record, for conceiving the Core Creative Idea, and OTHERWAY, for crafting the striking visual identity that defines this campaign. #SuperBowlLIX

Rocket launches new brand by OTHERWAY 👀 🚀 The rebrand seeks to bring warmth, humanity, and emotional depth to homeownership, transforming Rocket from a transactional mortgage provider into a trusted partner. What do we think? https://lnkd.in/ex2Dp9iz #branding #graphicdesigning #identitydesign #designstudio #creativeinspiration #creativeboom

NEW work for Smythson of Bond Street. January was just a warm up. #February is where it’s at. One of a series from of our #Smythson 'Blue Paper Thinking' Campaign.

BIG week in #Detroit. 🚀 This week Jonathan Mildenhall, Peter Giorgi and the Rocket team launched the biggest #brand ReStage in Rocket’s history - partnering with OTHERWAY over the past year to rebuild the Rocket brand identity from the ground up. Making the bold move to redefine a category chasing deals to placing dreams at the heart. Bringing emotion, humanity and meaning to the American homeownership category for the first time. #BrandTransformation #Branding #HomeOwnership