Our Thrive Tribe

You guys can we just say this? A common misconception we hear all the time from people in the dental industry is that you can’t post the same thing more than once. The truth? The algorithm is smarter than that!!! You could post the same thing 10 times, and guess what? Not everyone is going to see it. The algorithm works by pushing your content to different people at different times. That means your post could land in front of new eyes each time you share it. So, don’t be afraid to repost your content! If it’s valuable and resonates with your audience, give it the chance to reach more of them. Trust me, that DSO decision-maker you’ve been trying to connect with? They may have missed it the first (or second) time around. Pro Tip: Change up your visuals or tweak the wording slightly when you repost to keep it fresh, but don’t be afraid of consistency! People need to see something multiple times before it sticks. Let’s work smarter, not harder!!! #DSO #dentalindustry #dentistry

Shift from Selling to Sharing ✅ Our CEO Sarah Ruberg shared this last week and it was just too good for us not to share as well!! In the dental industry, one thing is clear: 𝗽𝗲𝗼𝗽𝗹𝗲 𝗱𝗼𝗻’𝘁 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗳𝗲𝗲𝗹 𝘀𝗼𝗹𝗱 𝘁𝗼. They want to feel empowered, valued, and informed. That’s where 𝗗𝗜𝗬 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 shines—it’s not about pushing a product; it’s about providing knowledge and tools that let your audience succeed on their own terms. This is why, at Our Thrive Tribe, we focus on creating organic and DIY content only. It’s part of our commitment to building authentic relationships that are rooted in trust and value. By sharing helpful insights, tips, and resources, we open doors to meaningful conversations and show up as partners, not salespeople. 💡 What DIY content could you share this week to make a difference? Let’s keep it helpful and genuine, not sales-driven! #DSO #DentalIndustry #Dentistry

🦄 Meet Dani, Our Wonderful Unicorn! 💖 We’re thrilled to spotlight Dani, a true gem on our team! With her vibrant joy, smart insights, and mad graphic design skills, she brings so much to our unicorn tribe every day. Here’s a bit about what makes Dani, well… Dani! Best Advice Ever Received: “Control what you can, and let go of what you can’t.” Oh, and a wise reminder: “You can’t pour from an empty cup.” Wise words we all try to live by, and Dani exemplifies them! If She Could Eat One Food Forever: Seafood, all day, every day – shrimp, crab, lobster… you name it, she loves it. Favorite Book Right Now: The Mountain Is You – and Dani thinks it’s a must-read for everyone. 📖 Her Thoughts on Working in the Dental Industry: The kindness and sense of community are what stand out. She loves the feeling of belonging here. Unicorn Superpower: Dani’s organization game is strong! 🦄 Favorite Thing About Working Here: “My coworkers!” Dani truly appreciates the team and feels lucky to work with such fantastic people. Most Rewarding Part of Her Job: Having a boss and managers who trust her and give her the autonomy to thrive. It’s what makes every day rewarding. We’re so grateful for Dani and the joy, talent, and dedication she brings to the team! Keep shining, Dani! ✨ #meettheteam #dentistry #dentalindustry

Dental Industry partners, get a move on with building your personal brand. You'll thank us later. We have seen tremendous growth when we work with individuals that are building their personal brand along side their corporate brand. First off, you never know where life is going to take you. Building a personal brand isn't just about representing your current role or company-it's about investing in you for the long run. Whether you're at the same company for the next 10 years or not, your brand stays with you, no matter where you go. Second, we've seen it be crazy beneficial for people who work at dental companies. Maybe you're the CEO, COO, or someone who regularly attends conferences on behalf of your company. If you start building your personal brand (and we're not talking about spamming everyone with corporate posts because yuck), but by being your authentic self, people will start to know YOU in the dental space. And guess what? That inevitably drives people to your company's page, boosting its visibility without you needing to scream about it. People buy from people they know, like, and trust, and building a personal brand does just that. So, if you're not showing up on Linkedin as you, you're missing out on a huge opportunity for both yourself and your company. It's time to get started! #DSO #dentalindustry #dentistry

If you're a dental industry partner navigating the complex landscape of DSOs and group practices, having an advisor by your side can be a game-changer. Here's why: 1️⃣ Strategic Clarity– With so much going on, it’s easy to lose focus. An advisor helps you zero in on the strategies that align with your goals, making your business more agile and focused. 2️⃣ Objective Insights– Sometimes, you're too close to your own business to see where changes are needed. An advisor brings a fresh perspective, highlighting blind spots and opportunities. 3️⃣ Industry Expertise– In the dental space, you need someone who understands the challenges you’re facing. Advisors with dental expertise offer tailored solutions that actually work for your niche. 4️⃣ Systems Optimization– Growth is awesome, but it can get messy fast. An advisor will help you optimize your operations and systems to scale without the chaos. 5️⃣ Partnerships & Connections– Advisors open doors. Whether it’s connecting you with DSOs or finding strategic partnerships, they can make introductions that help you grow faster. Having a trusted advisor in your corner can help you move from "just getting by" to thriving. 🦄✨ If you're ready to take your dental business to the next level, let's chat! #DSO #DentalIndustry #Dentistry

💡 Your LinkedIn Company Page: A Goldmine for Warm Leads We don’t know about you, but we get page follow requests all the time on LinkedIn—and we’ll be honest, unless we are genuinely interested in the company or it’s content, we’re probably not going to hit follow. We’re sure a lot of you feel the same way! So, when someone does follow your company page, that’s a big deal. It means they’re curious about what you have to offer and see potential in your brand. And yet, we see so many companies leaving these warm leads just sitting there, untouched. One simple strategy we use? We review new followers at least once a week. If someone has taken the time to follow your page, chances are they’re already interested in your content and what your company offers—so why not take the next step? Here’s how you can engage with those warm leads: 1️⃣Send a Personal Connection Request Reach out directly from your personal account. Start by thanking them for following your page, and express genuine interest in connecting. 2️⃣Interact with Their Content Check out their recent activity or posts, and engage thoughtfully. It’s a low-pressure way to build rapport and stay top-of-mind. 3️⃣Invite Them to Events If your company is hosting webinars, attending conferences, or even posting valuable content, send them an invite or tag them in the comments. 4️⃣Use Targeted Messaging Send them a customized message thanking them for the follow and offering something valuable in return, like a free resource or consultation. 5️⃣Add a Call to Action Share more engaging, industry-specific content and include CTAs for further engagement like scheduling a call or downloading a whitepaper. Your company’s followers are not just random clicks—they’re showing interest. The key is to engage early, nurture those relationships, and turn passive followers into active business opportunities! #DSO #DentalIndustry #Dentistry #LinkedIn

We hear it all the time: “We’ve seen you at conferences, we’ve even hung out—but we still don’t really know what you do!” So, here’s the scoop: We’re a full-service marketing agency with a not-so-secret sauce in social media management, but that’s just the start of what we offer. Here are some other ways we help dental industry partners who want more DSO clients: 1️⃣Advisory Services – We guide you and your company through growth and strategic decisions in the DSO space, helping you thrive in a competitive market. 2️⃣Website Builds – We create websites that truly reflect your brand’s identity while engaging the right audience. 3️⃣Brand Guidance and Refresh – Keeping your brand relevant, impactful, and always in front of decision-makers. On top of that, we specialize in organic, DIY content that speaks directly to DSOs and key decision-makers in the dental industry. And there’s more! We’re dental people who love working with dental people, so feel free to reach out. We’re happy to dive into the details—and probably a little more! #DSO #dentalindustry #dentistry

Looking to elevate your LinkedIn presence in the dental industry? Don’t underestimate the power of social proof! 🚀✨ Social proof is all about showing how others in the dental field—whether clients, DSOs, or partners—value your services. By sharing testimonials and success stories, you’re building credibility and trust in a competitive space. Here’s why social proof is essential for dental industry partners and vendors: 🔹 Builds Instant Trust: Testimonials from satisfied dental practices or DSOs act as powerful endorsements of your expertise. It’s like having a key recommendation in a networking meeting. 🔹 Demonstrates Real Impact: Sharing success stories shows that your solutions work. It’s one thing to claim excellence; it’s another to show you’ve helped dental practices achieve tangible results. 🔹 Engages Your Audience: Social proof adds authenticity and a personal touch to your content. It makes your LinkedIn profile a living showcase of real-world achievements in the dental space. Ready to build your credibility and engage the dental community? Share those success stories and testimonials today! Your future partners and clients will thank you. #DSO #dentalindustry #dentistry

Hard to believe two years have passed since our resident marmot joined our team. When our CEO and Founder, Sarah Ruberg first found him listed as a life and business coach, she made it clear: “Just the business part—no life coaching needed!” Well, let’s just say, she got both, and honestly, he wouldn’t let her have it any other way! Now, OTT can’t imagine life (or business!) without you, Craig iott!!!! #DSO #dentistry #dentalpractice

🎃 Look, no one gets it more than we do. Managing social media in the dental industry can feel like pulling teeth <yup, dad joke>. Here at OTT we often talk about how we help Industry Partners with all things social, but did you know we also specialize in helping DSOs? 🙌 Whether it’s: 💪 Assisting with recruiting 💪 Creating content for multiple brands 💪 Growing your patient base 💪 Building your Corporate brand in the DSO space We've got you covered ! We’d love to know—what’s your biggest challenge when managing your DSO’s social media? Let us know in the poll below! ⬇️ #DSO #dentalindustry #dentistry