OurWhisky Foundation

As Bar Convent Berlin’s official education partner, the OurWhisky Foundation curated a diverse schedule of tastings, panel discussions and workshops for over 330 Embassy visitors, covering everything from innovative blending techniques and distillation styles through to media bias and sexism. These were the eight biggest lessons we learned by participating in one of Europe’s biggest bar shows. https://lnkd.in/ev7s-wPc

The universal challenges of female likeability, progression and the authority gap are applicable to many industries, not least whisky. It’s why we’ve handpicked six inspirational Ted Talks that provide different perspectives on the importance of gender equality in the workplace. Regardless of your gender, take time today to absorb at least one of these eye-opening presentations that provide real-world tips and advice. After all, dismantling the patriarchy is everyone’s responsibilty and for the benefit of all. https://lnkd.in/ephEkmNb #genderequality #tedtalks #equality #ourwhiskyfoundation

330+ guests, 32 whiskies and cocktails across 11 seminars – all in just 3 days! The OurWhisky Foundation’s Whisk(e)y Embassy at Bar Convent Berlin was an absolutely epic introduction for us to the ‘Glastonbury of Drinks Shows’. Thank you to everyone who stopped by one of our talks and tastings, especially all our fantastic speakers and sponsors who made the magic happen. Huge congratulations to the Bar Convent team for hosting an incredible exhibition and having us plus our hard-working neighbouring bar team from COLLAB Bar, lead by Chloe Merz. With a diverse schedule of DE&I workshops, tastings and panel discussions, our aim was to help all visitors improve their knowledge in more ways than one. Because whisky education should be about more than just the spirit - it’s about the people who make and enjoy it too. Quyen Ha Thomas Plaue Charlie McCarthy Deborah Stewart Cressida Lawlor Racheal Vaughan Jones Chris Tanner Ana Hinz Andrew Meissner Charlotte Coyle Alex Wolpert Kyra Elton Francisco Rosa Ali Reynolds Bastian Heuser Sienna Jevremov Melita Kiely Alexandra Irving #ourwhiskyfoundation #barconventberlin #whisky #whiskey

✨Shining a spotlight on whisky in bars 🥃✨ As the official education partner for Bar Convent Berlin (14-16th October) we’re excited to host three days of curated educational talks all about our favourite spirit. From casks to stills and careers to bar trends, topics will be explored on stage by bartenders, educators, brand ambassadors and our host, Becky Paskin, in Hall 11.1 at Messe Berlin. Find out what’s on in the article below (thanks for the coverage The Spirits Business & Georgie Collins). https://lnkd.in/eiAXdStk

Starward Whisky’s new head distiller Carlie Dyer initially moved to Melbourne, Australia to pursue a career in wine. But as she tells Millie Milliken, she never expected to fall in love with whisky. In our latest interview for The Cut, the New Zealander explains how she transitioned from grape to grain, why a fascination with flavour led her to explore whisky blending, and how her career has been paved by the women who came before her. https://lnkd.in/eEGEdpi8 #carliedyer #starward #whisky #australianwhisky #ourwhiskyfoundation #ourwhisky #distilling #womeninstem

A global study from the Unstereotype Alliance, an initiative from UN Women, has found inclusive advertising has a positive impact on a business’ sales, profit and brand values. The study of 392 brands across 58 countries, including companies such as Unilever and Diageo found content which ‘authentically and positively portrays a full range of people and is devoid of stereotypes’ can have serious business benefits. They include: •    3.5% higher shorter-term sales and 16% higher longer-term sales  •    62% higher likelihood of being a consumer’s first choice •    15% higher customer loyalty “The idea that that inclusive advertising content can commercially damage a business has limited progress for too long. The assertion is consistently unfounded – but we needed to provide evidence to the contrary,” said Sara Denby, head of the Unstereotype Alliance Secretariat at UN Women. Recent research by the OurWhisky Foundation found just 16% of women think they’re fairly represented in whisky advertising and marketing, with the same number claiming the industry is not doing enough to change whisky’s masculine image. Do you think it’s time more whisky brands embraced inclusive marketing? #inclusionmatters #inclusivemarketing #whisky #whiskey #unwomen #unstereotypealliance #ourwhiskyfoundation #whiskymarketing

The OurWhisky Foundation has experienced growing demand for our services since our inception 2.5 years ago, so much so that the time has come for us to evolve. We're looking for a non-profit advisor who can help guide us toward our global expansion goals. If that sounds like you, or you know of someone who might be able to help, please get in touch.

When Rebecca Kean was a wee girl, her grandfather would point to a special whisky bottle and say it would be hers on her wedding day. Now, as Rebecca plans that special day, she also celebrates an exciting new role as assistant distillery manager at InchDairnie Distillery. In an interview for The Cut, she explains why the magic of whisky making called to her, and how being a mentee with the OurWhisky Foundation gave her the confidence to follow her heart. https://lnkd.in/emGV2VEd #rebeccakean #mentorshipmatters #ourwhiskyfoundation #inchdairnie #whisky #womeninstem #engineering #distilling

We’re heading to Bar Convent Berlin next month (14-16th October) as the legendary bar show’s official education partner! What does that mean? We’ll be taking over the show’s new Whisk(e)y Embassy with a series of in-depth talks, workshops and seminars, all designed to improve visitors’ understanding of the world of whisky. Expect deep dives into distillation, discover new styles you may never have tasted before, and learn a thing or two about whisky cocktails. We’ll be also be delivering a series of workshops focusing on diversity and inclusion, particularly how to make whisky more welcoming and accessible. If you’re a brand exhibiting or visiting BCB next month and want to collaborate, please drop us a message! #barconventberlin #whiskyeducation #whisky #germany #berlin #ourwhiskyfoundation

We've been shortlisted for The Spirits Business Ethical Award! 🎉