Out Of The Blue™

Lately, I talked to an ecommerce founder who had no idea they were leaking revenue. So, I took it upon myself to explain it. Let’s check out what revenue leakage is. 👇 #revenueleakage #ecommerce #ecomfounders

🤯Did you know that 17% of customers abandon their carts due to website crashes? That’s revenue slipping through your fingers. 💸 When your site crashes, it’s not just an inconvenience—it’s a direct hit to your bottom line. Also, with the upcoming shopping season right around the corner, there's no room for error. Each crash or glitch costs you money not only in this session but also in subsequent sessions. This money is compounded and is not very well articulated and understood.  This opens the door for your loyal customers to try your competitors and they can win over your customers. At Out Of The Blue™, we specialize in identifying site experience issues so you can solve them and save your revenue. Now you can analyze website issues as they happen, rather than spending days and weeks on them. If you want us to monitor your site to experience, DM. I’m happy to help. #ecommerce #revenueleakage #OutOfTheBlue #websitecrash 

I just got back from an incredible two weeks in India, where I met my team face-to-face. After months of Zoom calls, meeting face-to-face was a game-changer. Here’s how it went down: We had some real conversations about what was working and what wasn’t. It wasn’t all smooth sailing, but those honest conversations kept us moving in the right direction. After a couple of brainstorming sessions, we ditched the office vibes and kicked back, and suddenly, those stubborn problems didn’t seem so big. Some of the best ideas came when we weren’t trying to brainstorm. It wasn’t just about work. We were grabbing snacks or playing games and got to know each other beyond the job titles. This isn’t my first trip and won’t be the last. Every time I visit my team, I realize why it’s so important to step away from the screen and connect with people who make everything happen. I’m back in the US with a fresh perspective and even more appreciation for this team. How do you keep your team connected? #workculture #teammeetings #teambonding #startups

Insider Intelligence estimates that 110.4 million people will shop via social channels in 2024. As social media buying grows, so will your brand’s marketing spend. But there are some things that you must keep in mind before spending your hard-earned dollars on marketing. Ineffective marketing spending hinders customer engagement through misallocated budgets, poorly targeted campaigns, and a lack of cohesive strategy. This inefficiency leads to significant financial losses, with companies estimated to lose $958 for every $1,000 spent on ineffective marketing tactics. Out Of The Blue™ (OTB) monitors your marketing signal systems, including third-party martech ecosystems, to confirm that you’re realizing value for your campaigns and spending. By monitoring these systems, OTB ensures that your marketing strategies remain effective and that your revenue potential is fully realized. With OTB’s insights, you can optimize your marketing efforts, allocate budgets wisely, and target campaigns more effectively, minimizing financial losses and maximizing returns on your marketing investment. Source: Insider Intelligence

Here are the best steps I’ve found to build a startup: - Find a product-market fit. - Build a small team - Launch an MVP  - Take feedback Once you start receiving feedback, act on it. - Collaborate with the product team to refine features  - Collaborate with marketing to refine positioning, messaging & content - Collaborate with sales to refine GTM and make the sales process frictionless - Collaborate with customer support to solve key issues And you'll create a product that people actually like to use. Believe me, complex processes hinder growth. It’s always better to keep it simple. #startupgrowth #founder #growthmindset

Every single delay in your agency is costing you clients. Imagine your agency is running A/B tests to optimize a client's checkout process. But the checkout improvements keep getting delayed because the data analysis takes too long, which means customers have to deal with the friction for even longer. Consequence:  - The client's sales continue to suffer - They get frustration - They terminate the contract Out Of The Blue™ addresses these challenges head-on with its AI-powered platform. It ensures your agency can deliver timely and effective results by providing real-time monitoring, automated alerts, and swift root cause analysis. It helps you maintain client satisfaction and safeguard your reputation. Don’t let delays damage your business. Book a demo with Out Of The Blue™ today to see how we can streamline your processes and enhance client trust! #agencylife #client #outoftheblue #ai #ecommerce

⚠️ Attention Shopify Merchants! If you’re using the Native Shopify <> Meta CAPI integration, you might have noticed some hiccups in your data flow recently over the last 2 weeks. We’ve been monitoring this closely, and these issues happen outside your control, hence it is critical to monitor these. Here are the impacts of this issue if not addressed immediately due to signal loss between your 3rd party Martech stack and Shopify: 1. Higher CACs 2. Higher ROAS 3. Lower Conversion. All of these have significant strain on your top and bottom line. And if you need a bit more guidance, our team at Out Of The Blue™ is here to support you every step of the way. Let’s get your data back on track and ensure your campaigns run smoothly. #shopify #capi #outage #data

🚀 Big News! August 2024 Feature Rollout at #OutOfTheBlue! 🚀 At Out Of The Blue, we’re constantly innovating to help you stay ahead in today’s fast-paced business landscape. We’re thrilled to announce the latest feature that will empower your business to harness the power of data-driven insights. What’s New? Outages: Our new Outages feature provides real-time visibility into outages and maintenance events from the third-party services integrated with your e-commerce website. This crucial information allows you to stay ahead of potential disruptions and manage your operations more effectively. Key Benefits Include: Real-Time Alerts: Get immediate notifications about unplanned downtime or scheduled maintenance from third-party providers through mail, Slack, or SMS. Proactive Actions: Depending on the nature of the outage, take appropriate steps, such as adjusting your ad spend, to ensure optimal business performance and avoid unnecessary costs. This feature helps you keep your operations smooth and your business on track, no matter what challenges arise. Ready to unlock the full potential of your data?  Contact us today at connect@outoftheblue.ai Discover how these new features can boost your business growth! #Analytics #DataDrivenDecisions #OutOfTheblue #BusinessIntelligence #Revenueloss

I’ve seen incomplete data affecting business owners. In fact, 85% of top decision makers in ecommerce believe that their data is incomplete, inconsistent, inaccurate, unstructured, or outdated. Inconsistent data can be a nightmare for eCommerce marketing agencies. It leads to misinformed decisions and wasted time. Out Of The Blue™ eliminates these challenges with its AI-driven platform, which centralizes data from multiple sources. It ensures consistent reporting, saves time, and provides accurate insights for informed decision-making. Streamline your data processes with Out Of The Blue™. Book a demo today to discover how we can enhance your reporting accuracy and decision-making! #ecommercegrowth #data

🚨 Hey agency owners, you're losing clients because of delayed issue detection. Imagine a marketing agency that wants to improve a client's ROAS through targeted ad campaigns. However, the team takes weeks to identify a critical issue in the ad delivery mechanism that delays results. Consequence: 👉 The client's confidence wanes 👉 They start questioning the agency's competence 👉 Delays lead to dissatisfaction and potential loss of business. Out Of The Blue™ addresses these challenges head-on. It ensures the agency can deliver timely results by providing: 👉 real-time monitoring 👉 automated alerts 👉 and swift root cause analysis It helps maintain client satisfaction and safeguard reputation. Don’t let delays damage your business. Book a demo with Out Of The Blue™ today to start streamlining your agency processes. #agencylife #client #outoftheblue #ecommerce #d2cbrands