Overneath Creative

🎬 Capturing Innovation: Stryker Steri-Shield 8 We recently had the opportunity to work with The Mixx NYC on a new product launch for Stryker, handling both video and photography production to bring their creative vision to life. A standout feature of this project was The MIXX’s split-screen concept, designed to highlight the product’s ability to be tailored to the individual. Our role? Precision cinematography and photography, clean motion work, and a strong production approach to make it shine. See the public product website at https://lnkd.in/e_ae77jN 🎥 Director: Drew Raklovits 🔄 Producer: Emma France 📽 DP: Landon Lacey 📷 1st AC: Sarah Kutchinski 💡 Gaffer: Spencer Haydo 📸 Photography: Jeremy Davidson 🎞 Photo DIT: Gabriel Walker 💄 H&MU: Rebecca Gohl ✂️ Editor: Drew Raklovits 🖥 VFX: Jeremy Davidson 🎨 Color: Brian Strombeck Big thanks to The MIXX NYC for leading the creative direction on this one. #makewhatmovesyou #videoproduction #medicalmarketing #healthcareinnovation #productlaunch #storytelling #creativeagency

🔴 Your Outie has been granted permission to participate in a Viewing Session of the Severance Season 2 finale. Please try to enjoy each scene equally. 🔴 Recreating the precise, eerie, and surreal look and feel of Severance was both fun and a challenge, but we think we got pretty close. Happy Severance finale to all who celebrate. 🎬 Directed by: Emma F. & Jeremy D. 🎭 Produced by: Emma F. 📽 DP: Landon L. 🔍 AC/Focus: Sarah K., Gabriel W., & Emma F. ✂️ Editing & VFX: Jeremy D. 💼 Executive Producer: Andrew R. 🛠 Severed Floor Manager: Gordon V. 🎟 Special thanks to the Outie: Emily C. 💧Brought to you by Lumon Industries Emma France, Jeremy Davidson, Sarah Kutchinski, Gabriel Walker, Gordon van Gent, Drew Raklovits, Emily Cameron #Severance #SeveranceFinale #Cinematography #Storytelling #CreativeAgency #AppleTVPlus #VideoProduction #FilmAesthetics #MakeWhatMovesYou

We’re proud of our partnership as the official video provider for the City of Portage, Michigan, capturing vibrant scenes and meaningful stories from around the community. Here’s a short highlight reel showcasing some favorite moments—beautiful imagery created by our team, edited by Gabriel Walker. #makewhatmovesyou #videoproduction #communitystories #cityofportage #kalamazoo #creativeagency #localbusiness #partnership

✨ Animating liquid gold—flowing between 3D and 2D—for an inspirational impact. ⚡💛 Bringing depth, movement, and energy to the screen—because great visuals don’t just look good, they make you feel something. #makewhatmovesyou #3Danimation #2Danimation #motiondesign #animationmagic #goldenvisuals #liquidgold #designinmotion #videoproduction #cinematography #creativeagency 🎬🔥💡

🎬 Camera test fun at Kalamazoo Anesthesiology Pc. Who ARE these people? ✨ Emma France, Landon Lacey, and Sarah Kutchinski Self-Love! #makewhatmovesyou #photoshoot #behindthescenes #lightingtest #productionlife #creativeagency #onset #photography #videoproduction #portraitlighting #bts

🎬 Bringing Smart Home Tech to Life with 3D Animation When Inovelli wanted to showcase their Smart Fan & Light Canopy Module, they turned to Overneath to create a fully animated product video that visually explains how this smart tech enhances home automation. 3D animation is an incredible tool for product marketing—especially when the goal is to show functionality in a clear, dynamic way. Shoutout to the Overneath team: Drew Raklovits, Jeremy Davidson, Emma France, and Nate VanderPlas for making this one shine. #makewhatmovesyou #3Danimation #productmarketing #smartlighting #videoproduction

🚀 Throwback to one of our favorite projects! A year ago, we worked with ZLR Ignition to create this commercial for Iowa State University—a seamless blend of 3D animation and live-action filmmaking. These types of projects push creative boundaries, and we couldn’t be prouder of how it turned out. Big thanks to the amazing team behind the magic: 📽 Agency: ZLR Ignition 🎥 Director: Drew Raklovits 🔄 Producer: Emma France 🖥️ Animation: Brian Cantore, Motion Marks, Nate VanderPlas, Jeremy Davidson 📸 DP: Reid Petro 🔍 1st AC: Emily Cameron 🎬 Swing/Grip: Landon Lacey 💡 Gaffer: Tony Raymond 🔧 Key Grip: Jeff Cue 🎶 Music/Sound: Grant Floering 🗣️ VO: Jojo Otseidu Looking forward to more collaborations like this in 2025! #makewhatmovesyou #videoproduction #3Danimation #commercialproduction #creativeagency

🎬 What really happened on set that day? Well… 🚀 Great filmmaking? Yes. 💡 Expert lighting & camera work? Of course. 🎭 Convincing typing acting by Gabriel Walker? You bet. 👖 Reid Petro rocking an all-denim getup? 100%. 😆 Ridiculous faces from Emma France, Drew Raklovits, and John Scott, M.A.? Oh, absolutely. Meanwhile, Sarah Kutchinski, Landon Lacey, Michael Howell, Wyatt Mesler, and J Ludeker were actually working hard to make another great video. #makewhatmovesyou #videoproduction #behindthescenes #setlife #cinematography #creativeagency

Proud to partner with DDM Marketing & Communication to bring their campaigns to life through video production. 🎬 This project is especially important—nursing professionals are in high demand across the U.S., and Southwestern Michigan College is training the next generation. We’re honored to play a small part in sharing this message through video. 📽️ Production Credits: 🎬 Director: Drew Raklovits 🎭 Producer: Emma France 🎥 DP: Landon Lacey 📷 1st AC: Sarah Kutchinski 💡 Gaffer: Zac Clark 🔧 Key Grip: Gabriel Walker ✂️ Editors: Drew Raklovits & Gabriel Walker 🎨 Color: Landon Lacey 🎧 Audio: Gordon van Gent Check out the full campaign via ddm marketing + communications Communication! #makewhatmovesyou #videoproduction #marketing #highereducation #nursing #storytelling

🎥 Behind the Lens: Capturing Music with Depth and Texture When filming music, every detail matters—not just the notes played but how the visuals showcase thee artistry. For Hana Beloglavec's stunning performance of Stjepan Šulek’s Sonata (Vox Gabrieli), DP Landon Lacey structured the shoot with a reverse stage setup—facing the audience rather than the traditional performer’s angle. Why? This technique created: ✅ Stronger depth of field for a richer, cinematic look ✅ Enhanced contrast between the subject and background ✅ More lighting flexibility to shape texture and mood It’s a great example of how intentional cinematography elevates a performance beyond just documentation—it turns it into an experience. 🎶 Trombone: Hana Beloglavec 🎹 Piano: Amy Engelhardt 📽️ DP/Color: Landon Lacey 🎧 Recorded by: Paul Schaedig & Western Sound Studios 🎼 Produced by: Steve Wolfinbarger and Sarah Kutchinski 🎥 Filmed by Overneath Creative (Edited by Gabriel Walker) at Western Michigan University's Dalton Recital Hall Watch the full performance here: https://lnkd.in/gTXZ9zuC #makewhatmovesyou #musicvideoproduction #cinematography #thoughtleadership #videoproduction #classicalmusic