Owning The Buy Box

Any CPG brand selling regulated products across borders face the risk of Parallel Imports Parallel Imports present challenges from a consumer regulatory perspective and can damage your ecommerce operation on Amazon. Expect Parallel Imports to be more prevalent during Black Friday and the upcoming holiday season since higher shopping volume always attracts rogue sellers. What can you do about Parallel Imports? Find out in our blog: https://ow.ly/rp9Y50U1zs8 #greymarket #ecommerce #brandprotection

What's the ideal brand protection strategy for your ecommerce businss? How do you get started and how do you know what's working? Find out in the latest episode of Owning the Buy Box - Part Four - The Ideal Brand Protection Strategy - with guest Paolo Ascoli of Corsearch and host David Cooper, CEO of IPSecure Podcast available on Spotify and your favorite podcast player: https://ow.ly/be3b50TWM0g #ecommerce #brandprotection #podcast

Trick or treat! 🎃The National Retail Federation forecasts consumer spending at $11.6B for Halloween 2024. 🎃Consumers start their Halloween shopping before October. 🎃Retailers start selling pumpkin-themed merchandise as early as June. How can you factor these trends into your 2025 planning calendars? Read more here: https://ow.ly/N40O50TWJFM #BuyBoxWin #ecommerce #HappyHalloween

With 69% of ecommerce professionals increasing social media ad investment for the holidays, it’s clear that social media platforms will be key sales drivers. How are you using social media to boost your holiday sales strategy? Read more at EMARKETER https://ow.ly/7JXW50TWKWo #BuyBoxWin #ecommerce #digitalmarketing

The growth of the gray market spurs a myriad of questions. Does a loss of distribution control portend price erosion? Find out in the latest episode of our podcast: Part Three - The Gray Market - with guest Paolo Ascoli of Corsearch and host David Cooper, CEO of IPSecure. Podcast available on Spotify and your favorite podcast player: https://ow.ly/Srro50TS8Is #graymarket #brandprotection #podcast

#HolidaySales #BrandProtection #EcommerceGrowthGrowth in U.S. ecommerce sales are projected to outstrip overall U.S. holiday sales growth according to the National Retail Federation. NRF is projecting the online component of holiday sales to grow 8-9% this season in contrast to overall holiday sales growth of 2.5-3.5%. The holiday season is a prime opportunity to optimize listings, promote product capabilities and ensure your brand protection strategy is in place so you can capitalize on the surge in demand. How are you preparing for the holiday rush? More info here: https://ow.ly/hKOg50TS7ZJ #Ecommerce #HolidayShopping #brandprotection

Unauthorized sellers can take advantage of parallel imports to compete with legitimate sellers. Are Amazon's efforts enough to combat the issue? Find out in our podcast Part Two - The Regulations and Regulators - with guest Paolo Ascoli of Corsearch and host David Cooper, CEO of IPSecure. Podcast available on Spotify and your favorite podcast player: https://ow.ly/qbNb50TR86C #BuyBoxWin #ecommerce #brandprotection #podcast

Effective ecommerce efforts must include a brand protection element, according to Corsearch Director of Ecommerce Paolo Ascoli. Learn why in Part One - The Front Lines of the latest Owning the Buy Box podcast hosted by David Cooper, CEO of IPSecure Podcast available on Spotify and your favorite podcast player: https://ow.ly/Ka1V50TOIzP #ecommerce #brandprotection #podcast #IPSecure

Prime Big Deal Days have cemented their position as the harbinger of holiday spending trends, according to PYMNTS. Consumers get a head start on holiday shopping, and many leading retailers hop on the special offers bandwagon with their own promotions during this October shopping event. Learn more here: https://ow.ly/O50050TMeKE #BuyBoxWin #ecommerce #Amazon

In our latest podcast, Protecting Ecommerce, Paolo Ascori, Director of Ecommerce for brand protection leader, Corsearch joins Owning the Buy Box host (and IPSecure CEO) David Cooper for a wide-ranging discussion. With decades of brand protection experience between them, these experts delve into every corner of how a strong brand protection strategy leads to greater ecommerce growth and more satisfied customers. Get ready for a frank discussion of what works, what doesn't and how marketplaces can improve in this four-part series. Learn more here: https://ow.ly/IWxT50TMezj #BuyBoxWin #ecommerce #brandprotection #podcast