P2P Marketing

Amazon is undoubtedly the largest e-commerce platform, with high repeat purchases from its loyal customers. Conversion rates on Amazon are around 10 to 15%, compared to 2% at most for its competitors. More than 60% of sales are from thriving third-party marketplaces, many enabled by Fulfillment by Amazon (FBA), which removes logistical complexity. Hence, to win on Amazon, marketing becomes the sellers’ sole focus. Advertising agencies specialized in Amazon businesses might just be the key to helping you stand out from the fierce competition! How do you choose the perfect agency for your Amazon store? And what services do they offer? We’ll answer all your questions in this ultimate review. #digitalmarketing #amazonmarketing #amazonagency https://lnkd.in/g6AVuaWf

Manual influencer outreach allows for personalized discovery. However, pinpointing individual social media influencers becomes inefficient as your program scales.  This review explores specialized marketplaces as effective alternatives to time-consuming manual searches and connections. By leveraging these platforms, you can also identify good candidates from comprehensive lists on multiple social platforms, such as Instagram, TikTok, and Snapchat. We’ve thoroughly reviewed top marketplaces to help streamline your process for your brand! #digitalmarketing #influencermarketing #influencermarketplaces https://lnkd.in/gFMftmrA

AI tools for market research are steadily becoming more and more influential. Advanced AI tools enable businesses to process mountains of data at lightning speeds, delivering near real-time insights into customer behavior and e-commerce sales trends. This rapid analysis is a game-changer. Changing traditional research techniques to AI-enhanced ones has significantly improved the speed of market adaptation, allowing companies to remain competitive and relevant. With so many AI market research tools available, for such a wide range of use cases, it can be challenging to find the best tools for your needs. To simplify the process, we provide a comprehensive review of the AI market research tools, their features and benefits, pricing, pros and cons and more. #digitalmarketing #marketresearch #AItools https://lnkd.in/gY95GqPY

Ambassador marketing is an effective, measurable and highly profitable strategy to reach your target audience through their peers, in the most authentic, credible and trusted way possible. For this guide, we partnered with the experts behind SocialLadder, an industry-leading ambassador marketing solution. Drawing on their experience with some of the most successful ambassador campaigns, and their technical expertise, this guide covers: -Definitions of brand ambassador marketing -Different types of brand ambassador programs -Different types of brand ambassador strategies -10 Steps to creating an ambassador marketing strategy for e-commerce -Ambassador marketing tools and how to find the best solution for your program #digitalmarketing #ambassadormarketing #ambassadorprograms https://lnkd.in/gMn36nR2

B2B marketing is growing with the evolution of technology and the demands of consumers in this space. Marketers need more innovative methods backed by technology to attract high-valued customers and convert them. A study by Outfunnel confirmed that around 50% of B2B sales reps believe digital marketing channels haven’t replaced their in-person processes well enough. This same study also revealed significant misalignment between sales and marketing teams, with most rating their coordination as poor or fair. Fortunately, content marketing takes some of the heat off B2B brands, as 72% of marketers rate their B2B content strategy as successful. But how do you find the right marketing strategy for your brand and buyers? And how do you ensure this marketing plan will work? We have the ultimate marketer’s guide on the best strategies to target new buyers and optimize your customer base, and insightful examples to inspire your campaign! #digitalmarketing #b2bmarketing #b2bstrategies https://lnkd.in/gYmBMEQN

The ‘X’ app, formerly known as Twitter, is a social media platform that still packs a punch. X has over 200 million monthly users who log on every day! These users rely on X to stay informed about businesses and the world around them, as 79% use this social channel for news. But X boasts many more valuable uses for brands. 85% of small businesses in the US love this platform for customer service! With so much potential in ‘X’ marketing, how can your business get in on this action? #digitalmarketing #twitterXmarketing #marketingagencies https://lnkd.in/gvzfDF_D

Promoting Esports or e-gaming is a booming industry! You need innovative and powerful strategies to stay ahead of your competition and develop a successful campaign. North America has the second-largest market that promotes Esports, with nearly 70% of Americans being gamers. By 2021, the e-gaming market had already reached over $300 million. So with all this interest in Esports promotion, the question begs: How do you engage users and provide a unique experience tailored to your audience? #esportsmarketing #gamingmarketing #digitalmarketing https://lnkd.in/g-KHD_8P

This article will cover everything about the importance of customer interviews and how you can conduct them in the most effective manner.  Research reveals that 86% of buyers are willing to pay more for a better customer experience. And what better way to improve this experience than getting to know what they want directly from them? Here’s how you can use interviews to learn directly from your customers and improve their experience with your brand. #customerinterviews #customerinsights #digitalmarketing https://lnkd.in/gdzN7vya

74% of sales reps admit that most of what they have to do at work isn’t related to selling AT ALL. In other words, you’re paying your team to do what the right sales toolkits can do – faster and more successfully. A tech stack or tech suite for sales will help you automate admin tasks, provide in-depth intelligence about your customers, and help you deliver award-winning customer support. We’re not the only ones who believe in the power of this automation. High-performing sales teams use 3 times more tech tools than underperforming teams. Businesses are investing much more money in the sales tech toolkit to help optimize productivity, sales customer engagement, and admin tasks. #salesautomation #salestechstack #saleseffficiency https://lnkd.in/g4KV4Nur

How much revenue did Prime Day 2024 generate, and how can sellers and affiliate publishers make the most of this annual event? To get the inside scoop, we reached out to the experts behind Levanta, a leading partner marketing platform for Amazon sellers and affiliates, with direct integration into Amazon’s API. Leaning on Levanta's access to a wealth of performance data and their invaluable insights, we’re covering the results and revenue Amazon earned from their 2024 event, the key Prime Day statistics you need to know, and some pro tips on how to prepare for Prime Day 2025. #digitalmarketing #AmazonPrimeDayStats #ecomminsights https://lnkd.in/g65t7mzp