Are you looking to enhance security while creating frictionless payment experiences? Then mark your calendar for our upcoming webinar with Checkout Champ, where we’ll be exploring 3RI 🚀 📅 Date & Time: Nov. 7th @ 12PM EST! 🔗 Don’t miss out! Register here 👉 https://lnkd.in/d2iUqyw7
PAAY
Financial Services
New York, New York 1,451 followers
Consumer Authentication Service | EMV 3DS Certified - Increase Approvals, Eliminate Chargebacks, Comply with PSD2
About us
PAAY is a leading innovative consumer authentication service for the modern merchant. At PAAY it's simple. We increase payment authorizations, eliminate chargebacks, and help merchants meet compliance requirements. As a certified provider of EMV 3-D Secure PAAY empowers e-commerce merchants to grow their business securely. PAAY’s mission is to give merchants choice and control of their destiny. To learn more visit paay.co.
- Website
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http://www.paay.co
External link for PAAY
- Industry
- Financial Services
- Company size
- 11-50 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Payments, 3D Secure, Fraud Protection, Fraud Prevention, Online Fraud, CNP, CNP Fraud, Credit Card Processing, Online Credit Card Processing, E-commerce, and Friendly Fraud
Locations
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Primary
5 Hanover Sq
New York, New York 10004, US
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Remote, US
Employees at PAAY
Updates
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🌐 The Future of Online Payments is and will be EMV 3-D Secure...Here's why: As more transactions shift online, businesses must prioritize security. EMV 3DS is the key to building trust, protecting revenue, and ensuring a smooth, safe experience for your customers. 🛡️💡 The future of payments is here—are you ready to upgrade? #EMV3DSecure #DigitalPayments #FutureOfFinance #FraudProtection #SecureTransactions #FintechInnovation
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🔐 Why Your Business NEEDS EMV 3-D Secure EMV 3DS helps you grow your business and save on your bottom line. EMV 3DS works to keep your profits safe by shifting liability, reducing chargebacks, improving security, and offering a frictionless user experience. 👉 Ready to secure your business? Message us and let’s talk EMV 3DS today 🙌 #EMV3DSecure #BusinessSecurity #FraudPrevention #GrowthHacks #PaymentSolutions
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If recurring transactions are your bread and butter, #EMV3DS is your secret weapon 🛡️💳. Protect every transaction with added authentication while improving approval rates and reducing fraud risks. 💡 Pro Tip: The more secure your transactions, the happier your customers! #EMV3DSecure #SubscriptionBusiness #FraudProtection #Fintech #RecurringPayments #CustomerExperience
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🔍 How Does EMV 3-D Secure Work? Let's break it down for you! 💡 Main Goal The primary objective is to authenticate online transactions by verifying that the purchaser is the legitimate cardholder, which reduces fraud, especially for e-commerce transactions. ⚙ How EMV 3D Secure 2.0 Works A customer (cardholder) attempts to make an online purchase on a merchant’s website or app. The merchant sends the payment details and device information to the payment gateway, which initiates the 3D Secure process. Then, a request for authentication happens. The transaction data is sent to the cardholder’s bank (the issuer). 📈 3DS 2.0 allows for the collection of 100+ data points (like device information, transaction history, and customer behavior) to help the issuer assess the risk of the transaction. Once the issuer verifies the cardholder's identity, it sends a message back to the merchant either approving or denying the transaction. Once approved, the merchant continues with the transaction by requesting authorization from the acquiring bank, and the payment process proceeds. 💸 Completion of the Payment If the transaction is successfully authenticated and authorized, the purchase is complete. If the cardholder fails authentication or the issuer declines the transaction, the purchase fails, and the merchant is notified accordingly. This means you get safer payments, and they get peace of mind. Win-win! 💙 #OnlineSecurity #EMV3DS #Authentication #FraudPrevention #PaymentsMadeEasy
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3-D Secure 101! 🔐 EMV 3-D Secure is a global mandate for a reason—it’s a powerhouse for fighting fraud. But that’s just the beginning. 💡 So, why should your business be using EMV 3DS? Let’s break it down: ✔️ Lower fraud risk ✔️ Higher authorization rates ✔️ Shift in liability (fewer chargebacks!) ✔️ Seamless checkout experience 🛍️ Ready to boost your payment security and grow your business? It’s time to level up! 💳🔒 #EMV3DSecure #Fintech #FraudPrevention #SecurePayments #BusinessGrowth
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For some of you, this will be a no-brainer. For those who are new, this is probably your first question. It's been a while since we answered this popular one, so to all the newcomers—welcome! 📢 What’s EMV 3-D Secure? EMV 3-D Secure (3DS) is THE global standard for online payment security! 🌍 🔒 It helps protect businesses and customers by adding an extra layer of authentication, ensuring safer online transactions. 💡 Fun Fact: 3DS helps businesses shift fraud liability, meaning fewer chargebacks and more secure payments for you! Who should be using EMV 3-DS? ANYONE and EVERYONE who sells card-not-present products or services 💳
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📣 BIG NEWS for Subscription-Based Businesses! Say goodbye to failed payments and fraud risks with 3RI, now integrated with Checkout Champ's CRM to offer this cutting-edge solution! 🔐 Boost your security 📈 Increase approval rates 🙌 Enhance customer experience With 3RI, you can take control of recurring transactions like never before and stay ahead with the industries best fraud prevention technology.Ready to upgrade your payments game? Let’s get started! DM us for more info! #FinTech #3RI #SubscriptionBusiness #FraudPrevention #PaymentsSolutions
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Did you know the rails powering e-commerce credit card payments are the same legacy rails used for in-person card transactions? These systems were built for a different era, and it shows—especially in the challenges e-commerce merchants face with fraud. The limited data that can be passed through during online transactions makes fraud prevention tough, affecting both authorization and liability. What’s more, card-not-present (CNP) transactions have come a long way. They’ve evolved from simple mail-order/telephone-order (MOTO) transactions to desktop, mobile, IoT devices, gaming consoles, the metaverse, and even voice-activated payments. And soon, we’ll be making more CNP transactions than card-present ones (we briefly hit that level of that during the height of Covid 😷 💉 ). With this rapid evolution, the existing rails are struggling to keep up. Fortunately, the payments industry is finally investing in building new rails that can handle the complexity of modern digital transactions. These upgrades will allow for more data sharing, better fraud detection, and secure transactions—gearing up for the future of payments across all platforms. Are you ready for what’s next? Let’s discuss how these innovations can change the game for merchants and consumers alike. #Ecommerce #PaymentRails #CardNotPresent #FraudPrevention #Fintech #FutureOfPayments #PaymentsInnovation #EMV3ds
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What’s the deal with friendly fraud? First-party fraud? Chargebacks?! No matter what way you choose to call it, it's an e-commerce nightmare for merchants, and it's the core reason for everything we do at PAAY. Friendly fraud is when people dispute charges on their credit cards, and in 2024, consumers are disputing charges more than ever before. This comes with a plethora of negative impacts for both the consumer and most of all, the merchant. Have you ever experienced #friendlyfraud ? 💳🔍🕵️♂️💼 https://lnkd.in/gqaPJJrg #FriendlyFraud #CreditCardChaos #NBCNews