Getting to do graphic design for work sometimes is such a treat! It can't be all spreadsheets & sheetrock. I had the pleasure & privilege of designing the new logo for The Imperial. Got to see it go up on the big sign today. Kudos to Jen Foust for designing the bottom two signs, for the Dive (which is the cocktail lounge & food palace). The Motel sign is my best attempt to match the original 1964 sign.
Huge thanks to the National Park Service and Albuquerque's Metropolitan Redevelopment Agency for funding the restoration and rejuvenation of this classic, historic Route 66 sign, and to Zeon Signs, for making it happen! Shout outs to PacifiCap Construction and Elite Electric for setting the scene, and to Rupal Engineer at Design Plus for assistance with grant applications.
Photos show the sign today, with the finishing touches being applied, then from two years ago before the renovation, then in the 1980's, 1970's, and 1964 when the Imperial 400 was first built.