parapen partners, llc

parapen partners, llc

Public Relations and Communications Services

Storytelling for the greater good

About us

para…what? While you mull ideas, help is on the way. We’re not about cozy lighting (that’s paraffin), balcony safety (that’ll be a parapet), or old-timey transport (hello, palanquin!) 𝗽𝗮𝗿𝗮𝗽𝗲𝗻 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀 is a boutique brand marketing and communications practice that works side by side with 𝗺𝗶𝘀𝘀𝗶𝗼𝗻-𝗱𝗿𝗶𝘃𝗲𝗻 clients to catapult their brands through captivating 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴. We can wield the power of the pen in so, so many ways: ✒ Brand positioning and audience narratives ✒ Digital content plans and copy ✒ Media plans, pitches and prep ✒ Transaction (IPO, M&A) marcom plans and messages And that’s not all! With 20+ years of in-house executive experience for Fortune 500/1000 and private firms, we brandish mad skills as a 𝗳𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗖𝗢, 𝗮𝗱𝘃𝗶𝘀𝗼𝗿, 𝗮𝘀𝘀𝗲𝘀𝘀𝗼𝗿, and 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗹𝗲𝗮𝗱𝗲𝗿, too. To paraphrase, if you need to refine or raise your purpose-led profile, parapen partners will reliably parachute you to a smooth landing. some 𝗽𝗮𝗿𝗮𝗽𝗲𝗻 landings in action: 🌏 Assessed brand elements for one of the largest decarbonization companies in North America. Provided expert view on missed branding opportunities, a brand house strawman, marketing approaches, digital content, and organizational design. 🔍 Advised on unique selling proposition and brand narrative for start-up consultancy specializing in change leadership expertise for company transformation success. 🏢 Furnished competitive brand marketing analysis, new brand positioning, and narrative for global urban mobility leader.

Industry
Public Relations and Communications Services
Company size
1 employee
Headquarters
Charlotte, North Carolina
Type
Self-Owned
Founded
2023
Specialties
fractional CCO, mission-driven storytelling, brand assessments, houses, narratives, strategies, public relations advisor, media plans, pitches, prep, placements, leadership positioning, digital content plans, copy, IPO/M&A marcom plans, messages, and purpose-led profile enhancement

Locations

Employees at parapen partners, llc

Updates

  • View organization page for parapen partners, llc, graphic

    19 followers

    🎤 In a world where attention spans are shorter than a TikTok video, killer storytelling is the secret sauce for unforgettable #speeches. Professional speechwriter Chandler Dean knows best and offers hilarious (and practical) tips for toasting success. 👉 https://lnkd.in/ewt67Sks Whatever the occasion, make your speech pop: 1.    Kick off with a hook to grab attention. 2.    Inject emotion to connect with your audience. 3.    Paint a picture so vivid, they'll be hanging on your every word. #storytellingmagic #engagement #speechhacks 

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    19 followers

    📷 One poignant picture. Many stories. The story you know well: A courageous six-year-old girl, Ruby Bridges, became an icon of the Civil Rights Movement as the first Black student to attend an integrated school in New Orleans. The stories you may not know: 🔹 Ruby thought the loud crowds at the school were there for a Mardi Gras parade. 🔹 When parents removed their children, Ruby was the only student in the school for the entire year. 🔹 When teachers quit, Ruby had only one teacher -- a white woman who came from Boston. She invested in Ruby, showed care and kindness, and became a very close friend. 💡 In a world where content is king, how many stories can you tell from one source? Dig into the participants and details to find angles for fresh perspectives. You can drive a lot of value by expanding the narrative. #BlackHistoryMonth #ImpactfulStorytelling

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  • View organization page for parapen partners, llc, graphic

    19 followers

     6️⃣ Storytelling intentions for 2024: 🔹 𝗕𝗲 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁. Know your audience. Jump on newsjacking. 🔹 𝗣𝗿𝗶𝘇𝗲 𝘁𝗵𝗲 𝘂𝗻𝘂𝘀𝘂𝗮𝗹. Ask, “What else? What if? Why not?” 🔹 𝗚𝗼 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗹𝗮𝘂𝗴𝗵. Use humor as a force multiplier for connecting. 🔹 𝗦𝘄𝗶𝘀𝘀 𝗔𝗿𝗺𝘆 𝗸𝗻𝗶𝗳𝗲 𝗶𝘁. Pull out angles to amplify a story in multiple ways. 🔹 𝗦𝗲𝗮𝗹 𝘄𝗶𝘁𝗵 𝗮 𝗞𝗜𝗦𝗦.  Keep It Short and Simple. 🔹 𝗥𝗲𝗽𝗹𝗮𝘆 𝘁𝗵𝗲 𝗵𝗶𝘁𝘀. Encore evergreen winners (verbatim or tweak) over time to lighten your dev load. H/t National Park Service team who makes this look so easy. 📖 The Art of Newsjacking: https://lnkd.in/e5xhfcK3 #brand #marketing #storytelling 

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  • View organization page for parapen partners, llc, graphic

    19 followers

    In the world of promotion, where dreams take flight, Lived a wise marketer, with ideas so bright. "Stand out," he urged with a wink and a grin, In the vast sea of content, let uniqueness begin.   Connect strange dots, like a buzzing bee, Mix and match, let your boat glide free. A cat selling hats, a dog with a blog, In marketing's realm, hop like a frog.   Whimsical words, a quirky campaign, Turn heads, cause a marketing gain. In Seuss style, with rhyme and appeal, Think outside the box, let your ideas wheel.   H/t ChatGPT 🤖 😉 #brandbuilding #keepitcreative #eyesandminds

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    19 followers

    💡 Great things are done by a series of small things brought together. - Vincent van Gogh Brand building is tough. It requires a drumbeat of clear and cohesive stories at the right time and place. Sounds daunting, I know. But it’s doable if you embrace the KISS approach. Keep it small and simple and execute fast. Learn and adjust to stay on track. Rome wasn’t built in a day. But it did require sound and constant bricklaying. #BrandPositioning #AgileMarketing #EmpowerAction 

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    19 followers

    👀 The Art of “Newsjacking” Relevancy is the key to the attention kingdom. You must be clever to win the eyes and minds of a world swarming with news, information, and short attention spans. If #newsjacking isn’t part of your brand marketing toolbox, add it. ➡ Watch for major news themes. Find your product/service fit with that theme. Publish your related and useful content to hitch a ride on that publicity wave. Heineken did a masterful job of this when “Barbie” took the summer news by storm. Perfect brand alignment to catch that wave. 👇 (And add some relationship-building to the mix. Note the news writers, reach out and show why you matter. Pitch a backgrounder. Or better yet, a relevant news story that might break the next 🌊.) #brandbuilding #relevance #creativecontent #publicrelations #digitalmarketing

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    19 followers

    👚 A heap of clothes on the floor. Most see a mess. Some see a palette. Stimulating #storytelling is an art. Inspiration can strike in unlikely places. The key is to maintain a curious and playful mind. ➡ Look at your organization’s ‘wardrobe’. See the palette. Ask, “What if?” Try, play, experiment. Curiosity and cleverness can uncover real treasures to elevate your brand. 🎨 Gianpaolo Rosa #brand #parapen

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