Pareto Legal

Joseph Garrison, founder of Garrison Law, finds that a targeted approach is essential for attracting and retaining clients in employment law. One effective tactic: client questionnaires to screen potential clients. Over the years, he has encountered many individuals seeking legal assistance, but he can’t serve everyone. By having potential clients complete a questionnaire, he can gauge their commitment and suitability from the outset. Here’s what he learned: • Engagement Indicator: If someone isn’t willing to complete the questionnaire, they’re likely not a good fit for the firm. • Insightful Information: The questionnaire provides valuable insights into how potential clients present their cases and themselves. In employment law, client selection is crucial. A well-crafted questionnaire not only helps you understand the needs of potential clients but also ensures we’re working with those who align with the firm’s values and expertise. Listen to the full episode of The Pareto Legal Podcast: https://lnkd.in/eSnT8WFC #EmploymentLaw #ClientEngagement #LawFirmStrategy #ClientSelection #LegalMarketing #LawyerLife

Is your law firm continuously testing its messaging? When it comes to digital advertising, especially Google Ads, adopting a test-and-learn mentality is crucial. One of the easiest and most effective ways to do this is through A/B testing. If you’re unsure which service features or value propositions resonate best with your audience, start testing! For example, if you want to highlight that you have the most reviews of any personal injury lawyer in your market, create an ad and test it against your current messaging. Even small tweaks to your ad copy or landing page can unlock more qualified leads and ultimately more cases for your firm. Keep refining, keep learning, and don’t settle for a “set it and forget it” approach. The right messaging could be the key to driving better results. #DigitalMarketing #LegalMarketing #GoogleAds #ABTesting #LawFirmGrowth #PPC #LeadGeneration

For any law firm just starting out, it’s essential to put in the legwork and establish your name. Whether through a solid advertising budget or consistent networking efforts. But here’s the thing: lawyers often aren’t marketing experts, and that’s okay. Hiring a marketing expert can make all the difference. Joseph Garrison, founder of Garrison, Levin-Epstein, Fitzgerald & Pirrotti, P.C., relies on a marketing team, and that's been a huge help in driving growth. For solo practitioners especially, having someone skilled in marketing to guide and assist you can significantly accelerate the process of building a successful practice. Don’t underestimate the power of bringing in the right marketing support. Listen to the full episode of The Pareto Legal Podcast: https://lnkd.in/eSnT8WFC #LegalMarketing #LawFirmGrowth #SoloPractitioner #Advertising #Lawyers #MarketingStrategy

We tripled a personal injury law firm’s case volume in 6 months - here's how: 1️⃣ Audit & Targeting Adjustments: Following our initial assessment of their ad accounts, we discovered that 40% of their Google Ads budget was being spent outside their target market (Baltimore). Additionally, they were spending on irrelevant searches outside of motor vehicle accidents, medical malpractice, and catastrophic injury cases. We refined their geographic and keyword targeting, ensuring every dollar was focused on the right locations and relevant case types. 2️⃣ Budget Reallocation: We shifted a significant % of their traditional ad budget (TV and billboards) to direct response tactics like Pay-Per-Click, Local Services Ads, and retargeting. Within weeks, the firm saw a noticeable and consistent increase in phone calls, form submissions, and live chat leads. 3️⃣ Creative Overhaul: We revamped their ad creative to highlight their value propositions and client success stories. This involved: • Brainstorming fresh ideas • Rewriting ad copy • Partnering with top designers and video production teams Through extensive testing, we identified the right combination of creative and messaging that drove the highest engagement and conversions. Want to dive deeper into the full case study? Click here 👇 https://lnkd.in/eDJWrdBQ #DigitalMarketing #LegalMarketing #PPC #LawFirmGrowth #CaseStudy #GoogleAds

Is your firm tracking qualified leads effectively? A qualified lead is one that meets your firm’s criteria for accepting a case. To ensure you’re getting the right leads, it’s essential to measure your qualified lead rate—the number of qualified leads divided by total leads. For example, if your firm’s average qualified lead rate is 20%, but you run a Google Ads campaign and experience a 5% qualified lead rate from that campaign, something’s off. It could be an issue with targeting, landing pages, or messaging. The key to tracking this accurately? Use your CRM, whether it’s Clio - Cloud-Based Legal Technology, Litify, or another platform. Make sure you categorize and track leads properly so your marketing and intake teams can quickly identify which leads are worth pursuing. Effective tracking helps your firm avoid wasting resources on bad leads and ensures you’re optimizing your advertising efforts. TLDR: Know your numbers before launching campaigns so you can spot discrepancies early on and make data-driven adjustments. #LegalMarketing #QualifiedLeads #CRM #LawFirmGrowth #GoogleAds #LeadTracking

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Ron Latz of LegalFenix and I recently discussed the importance of analytics in lead generation for law firms. https://lnkd.in/eaQFbuFG #lawyer #legal #marketing #ppc

Ron Latz of LegalFenix joined me on The Pareto Legal podcast and discussed the importance of an analytics infrastructure for your advertising efforts. https://lnkd.in/eaQFbuFG #lawyer #legal #marketing #ppc

One of the best parts about the webinar I did with Bo Royal were the questions that got thrown at us by the live audience. We discussed how to calculate your client acquisition costs (CAC), some of the components you should consider including in the formula, and how often your firm should run those numbers. Each firm has slight differences in the costs they include to figure out how much it costs them to acquire a client. Is your firm catching all of these? 🎣

In this episode of The Pareto Legal Podcast, I was joined by Adriana Alcalde to discuss the role of media in her professional strategy. https://lnkd.in/eaQFbuFG #lawyer #legal #marketing #ppc