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🚨 JUST RELEASED 🚨 From Moment to Mainstream: What International Consumers Really Think About Women's Sports Report 🌎📈️ Done in partnership with SurveyMonkey, this report is the largest global study on women’s sports fans. Here's just a glimpse at the insights from 14,000+ people across 7 countries: 👀 77% watch women's sports (only 8% less than men's sports) 🎥 64% believe there's not enough media coverage of pro women's sports 🦸♀️ 88% think pro women athletes are impactful role models Download the full report here 🔗 https://lnkd.in/eYCRDQGi And learn more about our partnership with SurveyMonkey and research here 🔗 https://lnkd.in/e9uJpzqX #MomentToMainstream #SurveyMonkeyxParity

Closing the gender income and opportunity gap in sports is what we do! Thank you Caroline Fitzgerald of GOALS | Women’s #SportsBiz and Forbes for the preview of this year’s Parity Week! 📆🎾 https://lnkd.in/eucyt3fw Gainbridge Women's Sports Foundation #ParityWeek

Kendall Ellis is proving that being a top athlete means more than just hours on the track. 🏃♀️👩💻✨ As a 2x Olympian and world record holder, Kendall’s career demands intense focus and discipline. But she’s learned that balancing life beyond athletics is just as important. For Kendall, enjoying time with loved ones, exploring museums, and indulging her love for YouTube are all part of her formula for success. Using Microsoft Copilot, she’s been tracking her well-being, discovering how time spent away from the sport fuels her performance. 📈 The data? Clear proof that life beyond the track isn’t a distraction — it’s a necessity for some athletes striving for their best. Kendall’s message to other athletes is simple: Embrace your own unique path to success and never feel guilty for having interests outside your sport. 💓 🔗 to the full story: https://lnkd.in/etqF76GT #ParityAthletePOV #Olympian #TrackAndField #Microsoft #MicrosoftCopilot #DataTracking #DataDriven

ICYMI: 📈 WNBA Finals Game 5 draws highest viewership in 25 years, and more top stories.

Karen Chimal from IPSY discusses how beauty brands are partnering with women athletes to promote self-expression through small but impactful products. Learn how beauty and sports marketing come together to inspire individuality and expand brand reach! 🌟 #BeautyMarketing #SportsMarketing #WomensSports #AthletePartnerships #BeautyBrands #BrandStrategy

Curious how top brands leveraged women's sports partnerships to create impactful campaigns during the Paris Games? Get a sneak peek into expert insights, athlete stories, and behind-the-scenes moments that show you how to build authentic, winning strategies. You'll hear from Caroline Fitzgerald at GOALS | Women’s #SportsBiz, Karen Chimal at IPSY, Nina Lussi at On, and Nate Harvey at AdventHealth. Looking for the full webinar? Check it out here 🔗 https://lnkd.in/eBaWy7Wi 📲 #SportsMarketing #AthleteMarketing #SportsPartnerships #ParisGames #OlympicMarketing #ParalympicMarketing

Elizabeth Montavon isn’t just dominating the waterskiing world; she’s determined to reshape its culture. 🌊🎿 A 9x National Champion and fearless competitor, Elizabeth knows the pressure athletes face. After seeing how SafeSport heightened USA Gymnastics' performance, Elizabeth believes that waterskiing must follow a similar path — one that empowers, supports, and values athletes beyond their results. As a strong voice in the waterski community, she’s calling for changes that prioritize athlete mental health and safety. For any niche sport looking to grow, culture is paramount — a balanced and transparent approach proves that building a healthier sport environment isn't just possible, it's essential. 🎯 🔗 in to read our latest Athlete Spotlight by Skyler Samuelson Espinoza: https://lnkd.in/grUuQqTy #ParityAthletePOV #Waterskiing #2024OlympicGames #USAGymnastics #SafeSport

ICYMI: 🏀 Parity athlete Chiney Ogwumike signs multi-year extension with ESPN to remain as basketball analyst and host, and more top stories.

It was truly a remarkable time last night at the Women's Sports Foundation’s annual salute gala celebrating the organization’s 50 years of impact. So many highlights throughout the evening! Some of my favorite moments include: - Hearing Julie Foudy talk so passionately about the significance of Billie Jean King’s support and influence throughout her career - Seeing the one and only Mary Carillo impersonate Ferris Bueller (it made full sense at the time, I promise!) - Chatting with inspirational marathon pioneer Kathrine Switzer who basically convinced me to think about running another marathon (and reminded me to stretch my quads) - Meeting 1999 USWNT member Saskia Weber and hearing how much she loves her second career of commentating - Hearing the outpouring of love for the incomparable Ilana Kloss who was recognized for everything she’s done for WSF over the years, including shepherding it through the 2008-2009 financial crisis - Running into all kinds of people whom I’d only met over video calls before, as well as multiple people I’ve seen multiple times in the last month (hello, conference season) My only regret: I underestimated the sheer scale of this event and didn’t have enough time to track down all the Parity athletes who were in attendance! But it was super cool to see many of you elevated throughout the evening. Huge congrats to Olga Harvey, Sarah Axelson and everyone at WSF and Billie Jean King Enterprises for a memorable evening.

Sports Business Journal Game Changers has become one of my favorite events each year. It is so inspiring to be in a room filled with motivated and powerful women in sports. The highlight of this year's trip was celebrating our fearless leader, Leela Srinivasan, as she was recognized as a 2024 Game Changer. Leela's commitment to the advancement of women's sports is unparalleled, and it was great to see her join the list of remarkable women! Other highlights included hearing from Nicole Lynn and her journey to becoming a dominant sports agent (while balancing being a wife & mom), meeting my fellow Ball State Cardinal Brooke Faw, and catching up with my old teammates (& newly added Futures Cohort members!) Laura Diaz and Kristen Condo.