ParkerWhite

The ParkerWhite team is proud to announce the recent launch of the new Lucid Diagnostics website for its game-changing early detection DNA test to help prevent esophageal cancer before it develops. Explore the new website and discover the future of esophageal cancer prevention: LucidDx.com #WebsiteLaunch #Redesign #HealthcareInnovation #MedTech #ParkerWhite #LucidDiagnostics #WebDesign

Are you looking to enhance your direct-to-patient marketing strategies? At ParkerWhite, we connect MedTech innovations with patients through our highly effective direct-to-patient campaigns! We specialize in crafting personalized, impactful campaigns that resonate with patients' needs and reach them through HIPPA-compliant data targeting. Learn more at https://lnkd.in/gA8ktf83 #DirectToPatient #PatientEngagement #HealthcareMarketing #MedTech #ParkerWhite #HealthcareInnovation #PatientCentered

ParkerWhite partnered with Mimic Surgical to rebrand the company and product as it entered into the US market. See our case study on how the new Momentis brand was developed. https://lnkd.in/gHa4rjKz #branding #brandnaming #brandmessaging #wegivebrandslife

In MedTech, reaching HCP stakeholders is key. At ParkerWhite, we create impactful campaigns that connect our clients with decision-makers. Learn more about our approach on our website: https://lnkd.in/gQ2isfDm #PatientCentered #HealthcareMarketing #ParkerWhite

We are thrilled to announce our latest partnership with The T. Denny Sanford Institute for Empathy and Compassion at UC San Diego! Together, we'll promote their unique programs that explore the neurobiology of compassion, inform medical education, and directly address the epidemic of physician burnout. Stay tuned for updates on this exciting journey! 🌟 #MedTech #HealthcareMarketing #Innovation #ParkerWhite

As brands shift from in-person experiences to a digital-only presence, oftentimes times the vision for the customer experience can be lost along the way. However, your brand's success hinges on how you navigate the evolving landscape of customer experience (CX). But what exactly is CX, and why is it crucial in today's digital realm? CX is the sum of interactions customers have with your brand throughout their journey. It goes beyond brand strategy and identity, encompassing every touchpoint where your brand connects emotionally with customers. Big branding changes take time, but improved CX can start with a shift in focus. Read more about enhancing your brand's CX at https://lnkd.in/gtY49PUG #ParkerWhite #BrandingAgency #Medtech #MarketingAgency #Meddevice #DigitalAgency #MedicalMarketing #Agencylife #MeddeviceMarketing #customerexperience #cx

In the ever-evolving world of healthcare, med tech, and med device, your brand's success lies in the hands of the innovators. That's where we come in! We're not just your average branding and digital marketing agency. We're health enthusiasts, medtech mavens, and lifestyle aficionados. Our passion lies in improving lives, and we partner with companies that share our values. Whether you're defining your brand's position, launching a groundbreaking product, or giving your online presence a facelift with a lead-gen powerhouse, we've got the innovation and expertise you need. It's not just a business; it's a passion for us. Ready to take your medical brand to the next level? Let's chat. #ParkerWhite #BrandingAgency #Medtech #MarketingAgency #Meddevice #DigitalAgency #MedicalMarketing #Agencylife #MeddeviceMarketing

In the realm of healthcare, making meaningful connections is paramount. The Leukemia & Lymphoma Society (LLS) recognized this and partnered with ParkerWhite to enhance awareness for their Clinical Trial Support Center, bridging the gap between patients, caregivers, and oncology nurses. LLS sought to educate patients and caregivers, inspiring them to reach out to the Clinical Trial Support Center for guidance in navigating the complex world of clinical trials for blood cancers. In order to tackle this challenge, we approached this project with five distinct tactics, including: - Strategic messaging inspired by conversations with real patients and caregivers - Heartfelt video storytelling that documented the first meeting between a patient and their dedicated LLS oncology nurse - Dynamic landing page for messaging and content to live, with embedded CTA's and comprehensive info - A series of engaging videos and poignant audio recordings showcasing the invaluable support LLS offers to cancer patients - Interactive banner ads and videos that precisely targeted audiences using third-party anonymized patient data and lookalike models At ParkerWhite, we believe in the power of understanding our client's goals and crafting practical solutions that yield long-term success. This case study with LLS exemplifies our commitment to making a meaningful impact in healthcare marketing. Visit us at www.parkerwhite.com to learn more and see additional case studies from previous clients. #ParkerWhite #BrandingAgency #Medtech #MarketingAgency #Meddevice #DigitalAgency #MedicalMarketing #Agencylife #MeddeviceMarketing

"ParkerWhite Brand Interactive delivered a responsive website with a manageable backend and an intuitive frontend that generated praise from internal stakeholders." Whether you're igniting your #meddevice brand's identity, launching a groundbreaking #medtech product, or revamping the online presence of your #lifestyle company, our team offers fresh, out-of-the-box strategies that thrive in today's digital landscape. Discover ParkerWhite at www.parkerwhite.com #ParkerWhite #BrandingAgency #MarketingAgency #DigitalAgency #MedicalMarketing #Agencylife #MeddeviceMarketing

Content has been essential for a long time and was further rocketed by brands needing to shift to a digital presence. It comes as no surprise that building connections with real content was one of Forbes magazine's marketing trends for 2023. - which is paramount for driving leads and bringing new prospects into the funnel. But how do marketers establish content connections with target audiences? The healthcare, med tech, med device, and lifestyle sectors are all uniquely positioned to do so through patient storytelling. Patient testimonials can be exceptionally powerful content. They often include a strong emotional component that evokes empathy within audiences as they project their own experiences and struggles into the content. At ParkerWhite, we've understood the dynamic impact of building connections with real content for years. In 2022, we leveraged this storytelling technique for our client MicroAire, where we featured real people who suffered from carpal tunnel share the impact of the condition on their daily life and how MicroAire's SmartRelease procedure got them back to enjoying daily living quickly. If you're a brand in the #healthcare, #medtech, #meddevice, or lifestyle sectors and looking to develop new content or revamp existing content, visit us at www.parkerwhite.com and see how we can bring your brand to life. #ParkerWhite #BrandingAgency #Medtech #MarketingAgency #Meddevice #DigitalAgency #MedicalMarketing #Agencylife #MeddeviceMarketing