Parketing Collective

Last week, TPC members Jordan Weiss (Umojo), Katie Goebel (SpotHero), & Katelyn Perman (Parker Technology) shared their experiences with collaborative, consultative, and coordinated sales enablement. Our experts defined sales enablement as... ... a strategic marketing discipline designed to accelerate sales results and productivity through collaboration across all functions within the buyer journey! They shared insights on: 👥 Focusing on collaboration, not deliverables ✍ Crafting sales messaging & brand storytelling 💸 Improving lead qualification & conversion rates 🌐 Building the right sales enablement tech stack ❗The growing emphasis on/importance of this function We're making these presentations available for anyone interested in learning more from our parketing community. Grab it now: https://lnkd.in/e6WWX9XW Our next meeting is next month, before Thanksgiving – date TBA! Join TPC today: https://lnkd.in/ecqCd-_z Send us an email: hello@parketingcollective.org #unparalleledparketing #parketing #parking #parkingindustry #marketingleaders #salesenablement #salesenablementstrategy

Announcing our featured experts for the next monthly TPC meeting! Drum roll please... 🥁 ✨ Jordan Weiss, VP, Head of Marketing, Umojo ✨ Katelyn Perman, Content Marketing Manager, Parker Technology ✨ Katie Goebel, Senior Sales Enablement Manager, SpotHero We’re very excited to have three unparalleled parketers take the lead in this exciting discussion on Sales Enablement.  Here are the event details: Date: Wednesday, October 22 Time: 3:00pm ET / 12:00pm PT For an invite: hello@parketingcollective.org *open to members and non-members It's not too late to join us! Reach out today.   #unparalleledparketing #parketing #parking #parkingindustry #parkingleadership #marketingleadership #salesenablement #marketingstrategy

Congrats to TPC member Melissa Rysak on her recent promotion to VP of Communications @ International Parking & Mobility Institute (IPMI)! 🎉

The topic for our meeting on Wed, October 23 @ 3:00–4:00pm ET is Sales Enablement! Sales enablement is the iterative process of providing your business's sales team with the resources they need to close more deals CALL TO ACTION: MEMBERS TAKE THE MIC! 🎤 Want to share what you know about Sales Enablement with the collective? Projects, opinions, research, ideas, and questions all welcome! Some topics to consider: ➡ How to measure the impact of Sales Enablement on the funnel ➡ How to determine which resources to create for Sales ➡ How to avoid the pitfall of being purely reactive to Sales requests ➡ Technologies or tactics for centralizing, socializing, & iterating on Sales Enablement resources for maximum utilization Orrrrr... 🌟 Highlight a Sales Enablement project you've accomplished 🌟 Guide the group with an open-ended question 🌟 Share resources you've created 🌟 Invent your own thing! Reply to this email or ping Jordan Weiss to get on deck. Happy parketing! - Your TPC Envoys #unparalleledparketing #parketing #parkingexperts #parking #parkingindustry #marketingexperts #marketingleaders

The TPC meetup at #NPA2024 was a success! Check out this video of our members sharing what they think of when they think of "parketing". Share yours in the comments! P.S. Huge thanks to our video content guru, Sofia Kuhn, for creating this!

Collaborative, curious, & caffeinated... The TPC meetup at NPA was the perfect start to a wonderful Wednesday at National Parking Association Expo 2024! Here are some of the words that our collective used to describe the art & science of parketing today over coffee: – Resourceful – Essential – Creative – Collaborative – Constantly Evolving – Data-Driven Q for the community: in a word (or two!), how would you describe parketing? Sound off in the comments! #unparalleledparketing #parketing #parkingleaders #marketingleaders #parkingindustry #parking

Hey, #NPA2024 attendees! Tomorrow we have our lil caffeinated shindig in Las Vegas! ☕ Here are the deets: Where: Café Lola Located in: The Forum Shops at Caesars Address: 3500 S Las Vegas Blvd Date: Wednesday, 9/18 Time: 8:00 AM–9:30 AM PT Bring anyone you'd like – you don't have to be a parketer to attend. Lots of folks in the industry outside of our discipline are interested in learning more about what we do, so this is an awesome opportunity to share your expertise and spread the gospel. If you have q’s, reach out to TPC coordinators RJ Juliano, Sarah Becherer, Heidi Barber, or Jordan Weiss who are all on site. See you tomorrow! 🚀 #unparalleledparketing #parketing #parkingmarketing #marketingleaders #parkingindustry #parking

Fuel up for another big day at the National Parking Association Expo with The Parketing Collective! This month's meetup is in person at #NPA2024. Where: Café Lola Located in: The Forum Shops at Caesars Address: 3500 S Las Vegas Blvd, Las Vegas, NV 89109 Date: Wednesday, 9/18 Time: 8:00 AM–9:30 AM PT Both members *and* non-members invited! Whether you're interested in joining or you just want to mix 'n' mingle with a group of unparalleled parketing pros, we'd love to see you there. For more info: hello@parketingcollective.org #unparalleledparketing #parketing #parking #parkingindustry #parkingleaders #parkingevents #marketingleaders

Happy Thursday, TPC Community! 🎉 We're asking our members questions that marketers *like you* want answers to. Meet Jamison Moore, Director of Demand Generation at ParkHub, AND an official TPC member! Check out his response below to the following question: "What marketing channels are you focusing on the most for the second half of the year?" #parketingcollective #unparalleledparketing #parking

Shelly Carrick is Parking Base's new Marketing Manager! 👏 Let's all welcome her to the wonderful world of parketing 🚗 📈 Shelly brings a super relevant, interesting, & diverse growth perspective to the table, and we all look forward to learning from her at future TPC events. #marketingleadership #marketing #parketing #unparalleledparketing #parking #parkingindustry #parkingtechnology https://lnkd.in/ec5AKrTR