Parrot Analytics

Love might be unpredictable, but #streaming success doesn’t have to be. ❤️📺 We helped a leading platform transform their romance and dating reality show strategy by analyzing hundreds of reality TV shows and uncovering untapped sub-genres for innovation. Read the full case study: https://hubs.ly/Q03bRwhX0

Classic rom-coms aren’t just fan favorites—they’re financial powerhouses in #streaming. According to Parrot Analytics’ Streaming Economics data, "Love Actually" has generated over $41M in global subscriber revenue since 2020, solidifying its status as both a holiday staple and a romantic classic. ’90s & early 2000s rom-coms continue to deliver value, with "Clueless" and "10 Things I Hate About You" each bringing in $29M. Meanwhile, Netflix's "The Kissing Booth" and "You People" have driven strong initial returns, but will these newer movies have the same staying power as these timeless hits? Streaming Economics insights like these are shaping smarter content investment decisions. Let’s talk about how Parrot Analytics can help you maximize ROI: https://hubs.ly/Q039WtKP0

📺 Procedural Dramas: The New Streaming Favorite? The streaming industry continues to evolve, taking cues from traditional TV models. Our latest data shows procedural series are a prime example: On platforms like Paramount+ procedurals account for over 10% of streaming subscriber revenue despite being only 4% of the catalog. Netflix lags in procedural content on platform but shows high returns when it does invest in the genre. Max is looking to catch up, recently premiering a new medical procedural series, "The Pitt". This trend highlights how streaming is blending traditional and digital models to optimize content strategies and monetization. As bundling, ad-tiers, and themed channels gain traction, procedurals could play an even bigger role going forward. 🔗 Read more here: https://hubs.ly/Q039WhpN0

How much are sports docs like "Full Swing" and "Drive to Survive" worth to Netflix? According to Parrot Analytics' Streaming Economics data, sports docs generated $260 million in subscriber revenue globally for Netflix in the first three quarters of 2024. 🔗 Read the full article here: https://hubs.ly/Q039RR0P0

💡 “Not all hits drive value the same way.” At Parrot Analytics, we measure the $ value each title adds to a streaming platform: ▶️ Acquisition Titans: Some shows pull in new subscribers but may lose them post-binge. ▶️ Retention Heroes: Other titles keep viewers loyal (even with lower buzz). ▶️ Platform Context: A show may be a retention anchor for one streamer but a sign-up driver for another. Key takeaway: Success isn’t just viewership - it’s knowing if a title fuels growth or locks in loyalty. Does your catalog balance both? Learn how we quantify revenue impact with our streaming economics suite → https://hubs.ly/Q0395NYN0

Best Picture nominees don’t just compete for awards—they have brought in $1.2B in global streaming subscriber revenue so far this decade. Our Streaming Economics data shows: 📌 2022’s nominees lead in per quarter streaming revenue, rivaling 2020 despite its two-year head start 📌 2021 lags behind, impacted by COVID-era disruptions 📌 2025's crop of nominees may be even more financially successful on streaming as platforms more effectively monetize content. Tracking the financial impact of award-nominated films is critical in today’s evolving streaming landscape. See the full breakdown here: https://hubs.ly/Q0395LNb0 #StreamingEconomics #Oscars

Who reigns supreme in the world of period romance? 👑 Bridgerton and Outlander have been locked in a fierce battle, generating a combined $1.4B in global streaming revenue since 2020, according to Parrot Analytics’ Streaming Economics data. Outlander excels at retaining subscribers while Bridgerton is an acquisition driver. 🔗 Dive into the analysis here: https://lnkd.in/gqAZBDzD #StreamingEconomics

Apple TV+'s sci-fi thriller "Severance" has become a major revenue driver since its Q1 2022 premiere, generating over $200 million globally, according to Parrot Analytics' Streaming Economics. Unlike typical binge-released hits, "Severance" has maintained strong engagement through organic discovery and word-of-mouth, proving that a slow-burn success can be just as valuable as immediate blockbusters. Over the past three years, it has ranked among Apple TV+’s top five titles for subscriber acquisition impact, solidifying its status as a cornerstone of the platform’s original content strategy. As Apple continues to build its streaming portfolio, "Severance" showcases the power of premium storytelling to drive long-term revenue and subscriber growth. Learn more about streaming economics 👉 https://hubs.ly/Q038J7Wh0

How K-Dramas Became Netflix's $3.4B Secret Weapon Parrot Analytics' streaming economics data reveals the remarkable rise of Korean dramas as a revenue driver for Netflix globally: Since "Squid Game" premiered, K-dramas have generated an estimated $3.4B in subscriber revenue for Netflix. At their peak in Q1 2022, K-dramas accounted for over 5% of Netflix's global subscriber revenue. While impact has cooled from the initial surge, this genre now maintains over 3% of Netflix's quarterly revenue on average. 📊 Dive into the analysis here: https://hubs.ly/Q037KMq20

The Star Trek franchise continues to prove its immense global value across multiple streaming platforms. According to Parrot Analytics' Streaming Economics, Star Trek titles have delivered substantial revenue contributions, with notable shifts in their streaming valuations over time. 🔍 As platforms like Paramount+, Netflix, and Prime Video & Amazon MGM Studios compete for high-value franchises, the Star Trek library showcases how strategic licensing and exclusivity impact subscriber acquisition and retention. Understanding content valuation is key to maximizing IP potential in today’s streaming wars. 📊 Check out the chart below for a detailed breakdown of Star Trek’s quarterly global streaming value. Explore the full insights here: https://hubs.ly/Q037KKh80