Imagine if every creator could have their own growth team...
That’s what I thought when I joined Patreon. Creators wear many hats – video editor, podcast producer, social media marketer, community manager, etc. They deserve to work a little less and earn a lot more.
Last year, we introduced a new era of Patreon, where we made it possible for creators to welcome their fans without a paid membership and enabled commerce as a new revenue stream. During that process, we also redesigned every single part of the funnel — creator pages, checkout, registration, and more – testing and learning to see what would accelerate creators’ earnings. What would “give creators a raise”, as we say here :)
Today, I'm proud to share our latest series of products for creators, that have demonstrated a clear impact on their growth.
💸 Sell Posts & Collections: Creators can now earn more from their work letting fans purchase individual posts and collections without committing to a recurring membership.
🚀 Automated Promotions: Creators can now send automated discounts offers to their free members to encourage more upgrades to paid subscriptions.
🗣 Creator Recommendations: Now, all creators can give a shoutout to their favorite creators and get recommended back, helping each other’s communities grow.
🔎 Explore Tab: We redesigned the Search page so that anyone can discover creators based on their interests.
📊 Free Membership Insights: Creators now have clearer insights into free membership growth, particularly the number of free members upgrading to paid.
Read more about how we’re helping creators grow their communities and their earnings here: https://lnkd.in/g8Dd7p9w
A huge thank you to Meekal Bajaj, Michelle Y., Nikhil Teckchandani, Norma O Mahony and their respective teams for building the products above. I’ve witnessed their dedication and rigor, and appreciate how they have always put creators first. A special shout out to vivian chen for leading this GTM strategy and crafting our growth story. I’m so excited to continue building products that help creators achieve their wildest goals. [PS: we're hiring!]