PBJ Marketing

We're #hiring a new Paid Media Manager in United States. Apply today or share this post with your network.

We're #hiring a new Sr. Paid Media Manager in United States. Apply today or share this post with your network.

We're #hiring a new Paid Media Manager in United States. Apply today or share this post with your network.

We're #hiring a new Paid Media Manager in Washington DC-Baltimore Area. Apply today or share this post with your network.

We're #hiring a new Paid Media Specialist in Washington DC-Baltimore Area. Apply today or share this post with your network.

We're #hiring a new Sr. Paid Media Specialist in Washington DC-Baltimore Area. Apply today or share this post with your network.

For this week’s 🧠 Wisdom Wednesday 👩🏫 our Senior Paid Media Manager Ian Dincuff, reviewed Sophie Logan’s piece: Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value. Check out Ian’s thoughts on this and the full article below! This insightful article by Stephanie Logan explores the expansion of Microsoft's Audience Network, shedding light on the nuanced implications for advertisers. Despite the network's growth, advertisers have reported challenges such as increased costs per click (CPCs) and lower click-through rates (CTRs), prompting a critical examination of the platform's added value. Most advertisers appear to share the sentiment that they find this change frustrating, particularly due to the loss of control over determining the placement and presentation of their ads. The article explores alternative workarounds to the Microsoft Audience Network and how to remove it from your current campaigns and accounts. Logan also implores the importance of examining your current Microsoft Advertising accounts as the move to make this a default setting, and the highly concealed nature of its solutions has understandably not gone over well with advertisers. https://lnkd.in/dCztXDsk

We are proud to be a 2023 Fall #ClutchChampion! This award recognizes PBJ as a top-rated leader in the digital marketing space based on clients' satisfaction and high-quality service ratings.

For this week’s 🧠 Wisdom Wednesday 👩🏫 our Account Manager, Carol M. Wong, read Andrea Belk Olson’s piece in HBR: “Project Managers, Focus on Outcomes - Not Deliverables”. As an Account Manager, I could not agree more with this article. We often get bogged down by various tasks, but we shouldn’t just check off tasks. 🚀 Let’s aim for meaningful outcomes! This article reminds us to prioritize goals over deliverables in project management. For account managers in the digital marketing industry, we should focus on achieving real impact - like boosting website traffic or enhancing conversion rates. Let's steer our efforts towards what truly matters! 💡 https://lnkd.in/gyuGpKtX

Are you struggling to get started advertising on Meta's advertising platform? Check out the first installment of our Mastering Meta series, A Comprehensive Guide to Best Practices in Advertising for Beginners written by our very own Melody Pickens to learn how you can start becoming a pro today! https://lnkd.in/giTcUJhR