Pearpop

🚀 Huge news from SiriusXM this morning signing global podcast powerhouse Alex Cooper. 🎙️ For those who haven’t been keeping up, Alex Cooper is the dynamic force behind “Call Her Daddy,” a show that has dominated the podcast space and captivated millions. With her new partnership, she’s not just expanding her reach but also setting a new standard for what creators can achieve. Much like Howard Stern revolutionized radio, Alex Cooper is emerging as the new voice of a generation. Her bold, unapologetic style and deep connection with her audience echo the kind of game-changing influence that has historically reshaped media. This isn’t just a win for Alex—it’s a win for creators everywhere, highlighting the rising value of creators and setting a precedent for future deals to come. #Podcasting #MediaInnovation #AlexCooper #SiriusXM #ContentCreation #GameChanger #CreatorEconomy

Last week, I talked about how the summer kicks off the holiday planning season for most B2C brands. Today, I want to share with you an example of what we did with Microsoft for Surface last year during the holidays. We partnered with content creators who each created a unique holiday gift idea for someone special using the Surface. These creators highlighted the Surface's versatility and performance by showcasing its features through personalized and creative gift concepts. From designing custom art pieces to putting together great holiday recipes, the content demonstrated how Surface could be the perfect holiday gift for a variety of audiences. The result? Not only did we see a significant increase in engagement and product interest, but we also drove a substantial uplift in holiday sales. #InfluencerMarketing #HolidayPlanning #Surface #Microsoft #B2CMarketing #ContentCreators

In today's rapidly evolving digitial landscape, it's easy to see why brands are choosing influencers over celebrities more and more these days - and it's great to see fresh data supporting this shift. Consumers have the right to be selective in who they trust, and authenticity is key to being trustworthy. Curious to hear what others feel about this shift, and what brand-influencer collaborations stand out as most authentic in your mind. #CelebVsInfluencer #ContentCreation #InfluencerMarketing #DigitalMarketing #Authenticity https://lnkd.in/eq_D_Gyg

With all eyes on Paris tomorrow, we're proud to announce our latest work for Progressive Insurance featuring the one and only Dr. Rick. “Un-Becoming Your Parents in Paris” includes several firsts for the brand, including partnering with an incredible cast of creators to spread Dr. Rick's influence across TikTok and Instagram to reach diverse millennial audiences. And if you feel yourself becoming your parents in Paris, fear not. Dr. Rick is here to help.

“Holiday in July” is a crucial time for brands across industries to begin their holiday campaign planning, particularly in dynamic sectors like the video game industry. As you strategize for the upcoming season, consider how we approached last year’s launch of Call of Duty's Modern Warfare III with Activision We focused on authenticity and engaged non-endemic, yet passionate, Call of Duty fans—those “gamers you'd never know are gamers.” How are you planning to integrate authenticity into your holiday campaigns and Q4 product releases? Let’s share insights and elevate our strategies together. #BrandMarketing #HolidayCampaigns #GamingCommunity

The first week back from a long holiday always feels like a whirlwind, especially with such thrilling news to share. As we gear up for an electrifying Q3, Pearpop is accelerating its growth, and we need talented individuals to join our dynamic team NOW! 🚀 We're on the lookout to fill these critical roles ASAP: 🔹 Senior Creative Strategist 🔹 Creative Strategist 🔹 Sales / Business Development Director 🔹 Sales / Business Development Manager 🔹 Influencer Talent Manager 🔹 Director of Finance 🔹 Director of Social Media 🔹 Executive Assistant If you’re passionate, driven, and ready to join THE CREATOR COLLABORATION COMPANY, Pearpop is the place for you. Be part of our innovative and collaborative environment where your skills and creativity can truly shine. 📩 Interested candidates, visit our Careers Page or reach out directly to learn more about these opportunities. We can’t wait to meet you! https://shorturl.at/rHBtU #Hiring #JobOpenings #CareerOpportunity #JoinOurTeam #Pearpop #CreativeStrategist #SalesDirector #TalentManager #FinanceDirector #SocialMediaDirector #BackendDeveloper #ExecutiveAssistant

CAN YOU MAKE THIS POST GO VIRAL? 🤦♀️ This is the most ridiculous question in creator marketing. So, let’s be solution-oriented and find real ways to deliver creator work that truly works. In new research, The Creator Rosetta Stone, https://lnkd.in/gnhtcjU8, conducted with The Harris Poll, featuring insights from Pearpop, we asked creators to share their expertise on THE critical success factors, from how to brief to getting eCommerce right. Here are some highlights from recent research, And FYI the research used data to identify and prioritize key campaign dimensions that creators see as critical to success. The content: 1. Shows the brand SEES and UNDERSTANDS the community (right language, tone, cultural context). 2. Makes the viewer FEEL SOMETHING in a meaningful way. 3. REFLECTS WELL on the creator, making them proud to share with their community. 4. Motivates the community to TAKE ACTION (click a link, make a purchase, download). 5. Encourages ENGAGEMENT with the brand (share, comment). 6. Informs, teaches, or EXPLAINS. 7. Entertains! And thank you, Tubefilter for sharing our study (see below). #creatoreconomy

FEATURED WORK: THE CHIPOTLE "KEITHADILLA" You might be wondering... How did Chipotle partner with top TikTok creators to co-create its biggest new menu item of 2023? You know, the one that lit the internet on fire and led to record sales? The one starring Keith Lee, Alexis Frost, and 20+ incredible creators to spread the good word? Well, wonder no more.... with our latest case study film.

Ad Age's Number of the Week: 85% Our new data from The Creator Rosetta Stone research with Creator Vision and The Harris Poll uncovered the staggering stat that 85 percent of creators have never heard feedback from marketers about how they evaluate their content (metrics and strategy) or what they think of their work. Meanwhile, 89% of Creators say they have audience insights that brands fail to access. Together, our research urges marketers to go past 'transactional relationships' and bring Creators early into your strategic development; share your goals and strategies. Proud to partner with John Gerzema Jennifer Musil and Jamie Gutfreund to help brands unlock a better, smarter way to work with creators and extract stronger ROI. https://lnkd.in/eaauV7Fb

Today's the day! As Cannes 2024 enters its home stretch, we say it's time to re-charge, refresh and get our creative juices flowing again. Join us for a Poolside Lunch & Spa Day not to be missed: massage therapists, renowned mindfulness expert Ashley Wray, and inspiring sessions from Creator Vision Founder Jamie Gutfreund, Harris Poll CEO John Gerzema, and the one and only Alexis Ohanian Sr. It's all happening this morning at the 776 Villa. See you there!