Pendulum

The tale of your reputation’s past can be haunting when you are not monitoring what consumers say about your brand across all social platforms 👻 YouTube, TikTok, Instagram, Podcasts…Your organization’s story doesn’t stop at text sources. As social media grows, influencers have more power than ever. ➡ 500 hours of content uploaded every minute to YouTube ➡ Over 4.3 million podcast channels in the world ➡ 95 million photos and videos are shared on Instagram every day ➡ Users view over 1 billion videos on TikTok every day Most of your audience is engaging with video content, yet you’re missing out on 70% of data if you’re solely relying on text sources such as X. Whether it’s analyzing influencers across multiple platforms, gaining a share of voice, or accelerating your decision-making, Pendulum gives you the most accurate insights that you need. Want to see the unique insights we can provide for your brand? Request a demo here: https://lnkd.in/eSEFFmbR #BrandManagement #Reputation #ReputationManagement

🔥 Excited to see leaders like Paige Walker, Supervisor of Social Media Intelligence at The Hershey Company, leveraging Pendulum to gather insights on campaigns like the Wendy's and the SpongeBob Krabby Patty! It's inspiring to see how social listening helps brands monitor and track campaigns, deriving insights into their performance to better understand and optimize future strategies. Check out the campaign recap below! 👇

Please help us welcome our new Senior Enterprise Account Executive, Tyler Savoie 🎉 Tyler brings experience working with enterprise accounts on strategic communications, public relations, and marketing. With many years of dedication to client success, he is passionate about leveraging technology to deliver valuable insights and help corporate communications teams achieve their objectives. Tyler uses his strategic problem-solving skills to think outside the box and navigate the complexities of social media. His commitment to delivering impactful results and fostering long-term client success makes him the perfect fit for our team. When he’s not working, Tyler enjoys traveling and seeking new adventures. We can't wait to see everything you'll accomplish, Tyler! #EmployeeSpotlight #EmployeeAppreciation

🚨 Breaking News Alert: McDonald’s found itself at the center of a not-so-happy meal situation 🍔🦠 On October 22, McDonald's faced a surge in negative sentiment after an E. coli outbreak, and even Donald Trump got dragged in due to his recent visit. The internet can be brutal... and highly efficient. 😬 Chipotle Mexican Grill wasn’t spared either, with old outbreaks resurfacing in the conversation. 🌯💭 What stands out here? News outlets' coverage of the event on TikTok gathered millions of views, highlighting how social platforms have become brand battlegrounds. 11% of the conversation was even detected through advanced image captioning—meaning that old content can still haunt you when the narrative shifts. 🔍 How are you preparing for your next viral moment? Pendulum can help. Let’s talk. #BrandManagement #CrisisCommunication #SocialMedia #McDonalds #Chipotle #Viral

🚀 Don’t miss out on our upcoming talk at the Mid-Atlantic MarCom Summit in Arlington, Virginia! Our CEO, Mark Listes, is giving a talk on Harnessing AI for Brand Reputation Management: What Every CMO Needs to Know on Wednesday, October 30! Join us to learn how AI empowers CMOs to not only protect their brand but actively grow their reputation by identifying and acting on early signals—whether it’s seizing viral moments, navigating threats like boycotts, and ensuring alignment with core brand values. This is a must-attend for marketing and communication leaders looking to stay ahead in the ever-evolving landscape. 🤝 If you're attending the event and want to connect with our team, send us a message! Sean Mulqueen Tyler Savoie Kyle Marie Gomes Diane Vo #MarComSummitDC #AI #BrandReputation #CorporateCommunications #MarketingLeadership

Corporate communications teams when they missed mentions of their organization on TikTok 🫨

🎥 Is Your Brand's Reputation Being Shaped by Content on Video Platforms? Here's Why it Matters! Social media platforms like TikTok and YouTube aren't just for fun—they're where your brand's reputation is being built, tested, and sometimes completely transformed. Whether it's short-form or long-form video, these platforms are defining how the world sees your brand. Did you know that over 500 hours of video are uploaded to YouTube every minute? And that TikTok pumps out a staggering 34 million new videos daily? 😲 Video content is shaping public opinion about your brand, often outside of your control. That's why staying on top of video content is critical for managing your brand's reputation. Dive into our latest blog post here: 👉 https://lnkd.in/g3ANygdM #BrandReputation #CorporateCommunications #SocialListening #MonitoringYouTube #MonitoringTikTok

🔒 We're very excited for Silicon Valley Security Group's P3 event next Friday in San Jose, CA! Looking forward to connecting with like-minded professionals, exploring new partnerships, and driving innovation in community safety. Attending? Let’s chat—stop by and meet us at the event! 👋 Sean Mulqueen Diane Vo #SVSG #SanJose

Conversations about your brand are happening outside of text 💯 Locating crucial content within video and audio platforms is time-consuming and it is impossible to analyze every single one manually. Especially when 500 hours of content is uploaded every minute to YouTube. With Pendulum, your team can sit back and relax knowing that we: ✅ Find the exact location of relevant content ✅ Provide an LLM/AI-generated summary of the content ✅ Identify the content creator and easily add them to a Watchlist There's a reason why corporate communications teams say we're their secret weapon 😉

🏃♀️ Heading to Public Relations Society of America (PRSA) ICON next week in Anaheim? We would love to meet you! Stop by Pendulum's booth #300 to get a live demo of our cutting-edge technology that helps brands protect and grow their reputation. Curious to see how we uniquely track and monitor brands across video and audio platforms like Instagram, TikTok and 23 other channels? We've got you covered! ✨ Bonus: While you're there, enter for a chance to win a $100 Amazon gift card—raffled off every day at the event! Come say hi, meet the team, and discover how Pendulum's insights can power smarter decision making for your brand! Tyler Savoie Nathalie Freysinger Sean Mulqueen Kelsy Goldsmith Diane Vo #PRSAICON #ICON2024 #BrandManagement #BrandReputation #PublicRelations