Perelel

Oops—we did it again. 20,000 of us have joined together to make our voices heard: Funding women’s health shouldn’t be up for debate. We’re proud to highlight our nonpartisan coalition (featuring YOU) in yesterday's Sunday edition of The New York Times—as we continue to urge Congress to allocate more federal funding to women’s health research. If you haven't signed our petition yet, simply tap the link below: https://lnkd.in/gFMyeShs

The Perelel team is growing. We're looking for a Social Coordinator to join us at our LA HQ.

What a full circle moment! I’ll be doing a panel at Google for their Women in Startups Summit on Monday, October 28th. The panel will be focused on how women-owned startups are driving innovation for a brighter future. We’ll also discuss early days, lessons learned as well as the unique challenges & opportunities for female founders. If you’re an early-stage founder in Los Angeles and interested in attending, you can RSVP here: https://lnkd.in/eraaPbyh

On Monday morning, Perelel Co-Founder & Co-CEO Alex Taylor will take the stage at HLTH Inc.'s annual conference in Las Vegas to discuss how Perelel is setting a new standard for safety, trust, and doctor-backed efficacy in the supplement category. Attending HLTH? Be sure to stop by her panel on the Evergreen Stage at 10:40AM.

Attending the American Society for Reproductive Medicine - ASRM Expo in Denver this weekend? Come say hi! Stop by Perelel's booth to learn more about our Practitioner Program and our doctor-backed, stage-specific approach to nutrition.

Today we are thrilled to announce the acquisition of LOOM, an educational community platform empowering women through reproductive health, sexual wellness, and parenting education, founded by Erica Chidi. The acquisition reinforces our mutual commitment to democratizing access to women’s health information—a tentpole of our founding mission—while empowering women to better advocate for their health. Read more in our WWD exclusive: https://lnkd.in/exYVXtZB

Here's why EVERYONE should be talking about THIS campaign ✋ It's 2024 and women's health is still not taken seriously. Considering women's bodies are incredibly complex, women's health remains under-funded, under-researched and health solutions often take a one-size-fits-all approach. Don't take my word for it. In a recent report, only 10.8% of National Institutes of Health (NIH) funding goes on women's health research. But Perelel - a female founded and medically-backed vitamin company - have decided, enough is enough. Their new campaign 'Perelel Universe' encourages us to create a world where women's health is treated and funded equitably. Notice I said 'create' and not 'imagine.' What I love about this campaign is that it doesn't just highlight an issue. It takes the first step to solving it. With support from actress and reproductive rights advocate, Mandy Moore, the campaign pledges to provide best-in-class products as well as a solid call-to-action. 🖤 You can sign a petition to close the research gap 🖤 You can buy merchandise with 100% of net proceeds going to the Magee-Womens Research Institute 🖤 And of course, you can reshare the campaign to raise awareness The more I read about Perelel, the more I realise that brands who have true purpose are winning brands. Sure, you can live for performance marketing, clickbait and jumping on social media trends. But ask yourself: Do you want your brand to be known as a cheap gossip column, or a New York Times Bestseller? P.S I adore the art direction, Alena King

EXCLUSIVE: When Mandy Moore first decided to pursue motherhood, she assumed she knew enough about the path ahead—until it took an unexpected detour. “I went into the whole experience pretty blind; pretty unfamiliar with how my body functions,” she says. When she eventually learned that she might have a condition that would make it impossible to conceive without surgery, Mandy found herself grappling with a reality that so many women face, yet find themselves unprepared for—simply because we’re never taught to entertain the possibility. “It’s just such an afterthought until you’re there,” she says. Two kids later (and as she prepares or the arrival of her third, a baby girl), we sat down with Mandy as she recounted the fertility journey that would ultimately lead her to women’s health advocacy—and the idea that it’s up to us to demand a better future for our daughters, where body literacy is the rule, not the exception. “I love being part of a company that engenders this sort of conversation, and [is] making it more the norm,” she says. “Making women more comfortable to talk about their bodies, talk about their journeys, and how similar we all are… and yet how different we all are.” Read the full story at the link.

A note from Perelel co-Founders Dr. Bayati, Alex Taylor and Victoria Thain Gioia: From day one, our mission has been clear: to create a world with more healthy, supported women. Despite every obstacle, we launched Perelel in September 2020, investing every cent into developing best-in-class products while funding ourselves with the help of family and friends. Today, exactly four years since launching, we're celebrating an unimaginable milestone —a full-page ad in The New York Times—because of what we’ve achieved together, with *you.* Together, we’ve shown that women want and deserve targeted, doctor-backed support. Together, we’ve demonstrated that understanding our bodies might just be the most powerful form of empowerment. Together, we’ve proven that women’s health matters. And together, we’ve created a movement. Thank you for standing with us and turning our vision into reality. Your support has been the driving force behind our progress, and together, we will continue to redefine women’s health. The future is bright, and we're just getting started. https://lnkd.in/gTxDkpEi

On the heels of our $10 million Pledge to close the gender research gap and improve access to maternal care, our newest campaign invites women to Live in a Perelel Universe: where women's health is treated and funded equitably. With the help of actress and women’s health advocate Mandy Moore, we’re bringing sharp visibility to just how much women’s bodies have been under-researched and overlooked for decades—and we hope you’ll join us in advocating for meaningful change. And we have our work cut out for us: -The National Institutes of Health (NIH) currently allocates just 10.8% of its annual funding to the study of women’s health. -From 1977 to 1993, women of “childbearing potential” were omitted from clinical studies. It would take years for inclusion to start to improve. -Even now, common conditions like endometriosis and fibroids have significantly less funding behind them than less common, male-centered conditions. Through this campaign, we’re calling on Congress to allocate more NIH funding to women’s health ahead of the 2025 budget deadline on 9/30. From the very beginning, creating a world with more healthy, supported women has been absolutely core to Perelel's brand mission—and the fight for equitable care is something we can all agree on. Ready to sign our petition? Click the link to get started.