Performance Executive Coaching, LLC

A true story to open your mind: Years ago, we were treating a teacher for neck pain. We ended the session with some moist heat and EStim (yes, it was that long ago!) She said, 'This feels so good, I would pay you just for that and let me sit in a room and take a 15-minute nap after school!' We all laughed. Then we created a 'nap-atorium' program, where we offered just that (for $15!) That silly idea is now a nearly $900k business. Are you ready to take a 'nap'?! 😉 By opening up your mind to what your customer wants, and giving it to them, you can change your world! #businesscoach #cashPT #physicaltherapy #physicaltherapist

How important is it to you that as leader and visionary for your Physical Therapy Practice, you must and should always have the answer for every question and problem that arises? Do you revel in the joy and satisfaction from answering a question or receiving accolades from others regarding how you rushed in and saved the day? If so, I regret to inform you that you are on very shaky ground. The very notion of functioning that way is laden with micromanagement which stifles the growth of those potential leaders in your practice who would ultimately make your life so much easier and create so much more profit with ease. Your job as leader of your practice is to NOT KNOW HOW TO SOLVE EVERY PROBLEM! It is to invest all you have from your experience and knowledge into those who can do those jobs better than you can! Only then, will you be able to relax and enjoy the fruits of your labors in developing those staff who will take you to even greater heights. Ask me how I know!!! #physicaltherapy #privatepractice #leadership #profit

Should a PT owner add 'other services' to their business? Just read this blog post excerpt: 'stretching-focused studios are popping up everywhere. Xponential Fitness, for example, just celebrated the opening of its 300th StretchLab, with plans for 800 more (!) around the world. Not far behind, Stretch Zone, another recovery-focused chain, recently surpassed 300 locations and received new funding to fuel further expansion. Other companies like Myodetox are combining corrective exercise, physiotherapy, and massage, growing their reach in both Canada and California. The appeal of recovery services has moved beyond niche studios. Major health clubs like Life Time and GYMGUYZ now offer assisted stretching as part of their services. They promote it as essential for injury prevention and stress relief, and they’re not alone. barre3’s acquisition of The Barre Code is another sign that recovery-focused programs are becoming central. Holistic recovery Recovery is about more than just loosening tight muscles. Many gyms now promote personalized prehab programs, one-on-one therapy, and group mobility training. These services help members maintain flexibility and prevent injury, but they also tap into a deeper need: emotional recovery. Traditional physical therapy often overlooks the emotional side of healing, but new research shows that recovery begins when the body feels safe.' Please reach out to me! We have done it, and I can show you how! 💥

Bravo!

Before you start adding cash based services, get REAL with yourself, and ask these 2 questions: 1. Who is going to run this program? (hint: NOT you!) 👈 2. Have I optimized my skill set as an executive? (hint: you have not!) 👈 I can tell you from experience, you can be fooled by your past successes in your PT biz that adding cash based add on services will be a piece of cake. I will also tell you that you will be introduced to every one of your areas that needs improvement as an executive. Knowing how to sidestep some of the potholes will save you YEARS of pain and frustration. #getacoach

Honored to speak on Leadership in PT.....

Decide. That is the most important action you can take to succeed. Just decide. A few years ago, a fellow PT owner contacted me to 'pick my brain'. She was concerned about the profitability of her PT business and wanted to add cash-based, assisted stretching services. She had heard a podcast where I was a guest and wanted to know more. I talked to her at length regarding what we were doing at Stretchplex (www.stretchplexnow.com), and she thought she could do something like it as well. Fast forward a year later. I reached out to her to check in with her and ask how things were going with adding the service. She told me that she was 'still thinking about it'. She told me 5 reasons why she hadn't moved forward during that year. She really only needed 1 reason. She didn't decide. We all get scared. We all have doubts. We all crave comfort. However, nothing happens until you do ONE THING. Decide.

Are you a PT owner considering adding cash based services to your existing business? Here is an uncomfortable truth: You should NOT be the one running it! You should concern yourself with making yourself the best executive you can be (coaching creates accelerated progress here!) Your first thought should be 'Who'? By that, I mean who will be your 'operator', the person who will bring your vision to reality? 👨⚕️ #physicaltherapy #physicaltherapist I have ideas............

Everything you want is on the other side of a 'crucial conversation'... #physicaltherapy #physicaltherapist