Perpetua

Unlock success this Cyber Week with our Amazon BFCM 2024 Playbook 👇 https://bit.ly/3YFSted Last year’s record-breaking Cyber Week saw over 1 billion items sold on Amazon, and this year’s sales present even bigger opportunities 👀 To get you ahead, our playbook dives into essential strategies for the lead-in, during, and lead-out periods of BFCM. Highlights include ⤵️ ✨ Content & catalog optimization 📊 Data-driven insights for maximum impact 📈 Boosting brand and product awareness 💪 Standing strong against competitors 🔁 Building loyalty with DSP & AMC Audiences #Amazon #AmazonAds #BFCM #Downloadable #DSP #AMC

We’re proud to have been part of Flywheel’s 2024 Global Day of Service! 🌍🤝 #FlywheelServiceDay #Volunteering #Community

That's a wrap on Amazon Accelerate 2024 in Seattle! 🎉 We had an exciting three days as a Principal Sponsor at Amazon’s annual partner event. Let's jump into the highlights. 👇 🗣️ Marcus Gverzdys had a full house for his session exploring how brands must use AI to grow in the future of commerce. 🧠 Gabe Fishbein joined a fireside chat alongside experts from Adbrew and Xmars to dive into the power of using Amazon Marketing Cloud (AMC) to optimize your holistic advertising portfolio. 🤝 We welcomed our customers and partners to our booth and happy hour at Victor Tavern, where we explored current challenges and shared fresh ideas to reinvent eCommerce strategies. A huge shoutout to Amazon Ads Partners our all-star team who hit the ground running. Next stop ➡️ Amazon unBoxed! #AmazonAccelerate #eCommerce #AI #AMC #AmazonAds

Navigating Amazon's global marketplace requires a nuanced understanding of regional shopping behaviors and preferences 🌍 To enhance competitiveness and drive growth, sellers need to tailor their advertising strategies to resonate with regional consumers while remaining compliant with regional regulations. Swipe to see three essential tips for optimizing your strategy by region from Sitruna - Amazon Experts 🍋's Victoria L. 👉 https://lnkd.in/exhMsjxR #Amazon #eCommerce #AdvertisingStrategy #AmazonOptimization

Looking for ways to improve your awareness-driving DSP ads? Investing in custom creative is likely the answer. With the ability for customization with your brand’s messaging, images, and fonts, they’re ideal for advertisers looking to craft a more brand-centric experience. And, they offer more flexibility in where traffic is driven to. We’ve outlined everything you need to know about why investing in custom creatives for your Amazon DSP display ads is worth the effort 👉 https://bit.ly/3MvVFT6 #Display #AmazonAds #DSP #eCommerce

We’re thrilled to announce Perpetua from Flywheel has been recognized as finalists in the Challenger and Creative Effectiveness categories for the 2024 Amazon Ads Partners Awards 🏆 This is a testament to the work our brilliant team and valued clients do together. Thanks for making sure we always stay ahead of the curve. Shout out to Amazon Ads for this honor #AmazonAds #AmazonAdsPartnerAwards

Are you overlooking a key opportunity in your Amazon Ads strategy? 👀 While Top of Search (TOS) offers prime visibility and high conversion potential, its rising cost-per-click (CPC) can make it less viable for all advertisers or products. That’s where Rest of Search (ROS) comes in! Optimizing for ROS placements can offer a strategic advantage with lower CPCs and the ability to capture high-intent shoppers who browse deeper. 🛒 Swipe to explore three effective strategies to maximize your Amazon ads by leveraging ROS 👉 https://bit.ly/3Tc8Tb8 #AmazonAds #ROS #CPCs #AdvertisingStrategy #eCommerce

Expanding globally on Amazon? Don’t overlook regional nuances 🌎 Success on Amazon goes beyond listing products—it’s about understanding and adapting to the diverse regional shopping behaviors and compliance requirements that can make or break your success 📈 Victoria L. from Sitruna - Amazon Experts 🍋 dives deep into how businesses can strategically navigate Amazon’s global marketplace 🧠 Whether it’s aligning with key shopping events, optimizing product listings, or tailoring your advertising strategies, understanding these regional differences is crucial 👉 https://lnkd.in/exhMsjxR #Sitruna #AmazonAds #eCommerce #AdvertisingStrategy

Is your Amazon Brand Store doing enough to drive sales? 👀 Think of your Amazon Brand Store as a “store within a store,” showcasing each product like a top-end retail display. This layout draws attention and encourages multi-item purchases, raising your average order value (AOV). 📈 But layout alone isn’t enough. High-quality images, detailed descriptions, and clear call-to-actions create a shopping experience that keeps customers engaged. The longer they stay, the more likely they are to convert. 💰 Boost traffic and sales on your Amazon Brand Store with these 4 key strategies from Daniel Waite at Brand Monkey 👉 https://bit.ly/4dLEXut #AmazonBrandStore #AmazonStrategy #BrandMonkey #Advertising

Is your advertising strategy solely focused on ROAS? 👀 You might be missing out on the full potential of full-funnel advertising... With the diverse range of ad formats available, both on and off Amazon via Amazon DSP, it can be challenging to know what to measure to gauge the success of your upper-funnel efforts 🎯 Discover the key metrics that matter. Whether you’re targeting new audiences or boosting the long-term value of your current customers. Download now 👉 https://bit.ly/4cxpHRL #Advertising #Infographic #AmazonDSP #ROAS #eCommerce