Doing brand innovation and strategic planning workshops and need a place to start? Here are two activities to get you going that I've used... reach out if you want more info. 1. Four Truths - this (and similar exercises) are good as starters to help teams think broader about the world in which they operate. It's especially great when you break into small groups and have each group work on a different quadrant (and even rotate groups), in order to get different perspectives. 2. Ways to Grow - i've found this useful when thinking about where and how companies and teams invest in near, medium and long term products & services. It can also help in understanding whether you're investing too heavily in one area or if one feels underserved. #strategy #innovationdesign #innovation #roadmapping #innovationstrategy #design #brandstrategy #consulting
About us
PersonifyHX is not a company or consultancy - it's more of an idea created me (Chaz Mee), which is about the intersection of technology, AI and design to "enhance the human experience". I have been an interactive producer, (digital) creative director and an experience strategist.
- Website
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https://www.chazmee.digital/
External link for PersonifyHX
- Industry
- Business Consulting and Services
- Company size
- 1 employee
- Type
- Privately Held
- Founded
- 2023
Employees at PersonifyHX
Updates
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Personify is both my consulting company and an idea - an idea about "Enhancing the Human Experience" through design and technology. To this end, I design and teach new ways for teams to think, work and innovate - and much of it involves Miro. So it's nice to be recognized by Miro for my contributions to the Miroverse... more to come. And if any clients need me to run a workshop get in touch. #product #consulting #ux #miroverse #miro #templatedesign #innovation #Creativity #entrepreneur #Consultants #Coaching #design
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Check out our Miroverse product innovation templates... more to come... including updates as well as an upcoming full virtual lesson on Jobs Creation... https://lnkd.in/e5ydrknF #jobstobedone #designstrategy #innovationdesign #experiencedesign
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Dull work in the end costs more…
I don’t really work in advertising anymore but a good listen for really anyone… there’s always a cost for doing dull work in general. https://lnkd.in/eg_P7Njc
Adam Morgan on the cost of dull advertising — On Strategy Showcase
onstrategyshowcase.com
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Re-posting about my "Experience Loop" concept... #innovationdesign #innovationstudio #innovationstrategy #productstrategy #cxstrategy #experiencedesign #productdesign https://lnkd.in/e2KhzZ4m
A little more on my Experience Loop framework to explain the 3 accelerants that contribute the most to successful product & brand experiences. Success Momentum is something that changed the way I thought of how people perceive or "feel" whether they are / are not successful (not just "satisfied"). From what I've seen over my career, it's success, and not merely satisfaction, that is a better indicator of engagement and retention than anything else. The Experience Loop concept to me is about that momentum - it's a strategic framework that uses the concept of Success Momentum to design products and brands focused on the realization, maximization and amplification of customer value and success. I've noticed great products and brands create this momentum by doing these three things really well: 1. Realization: Help customers get to first value (the "aha" moment) as quickly as possible so they can realize and extract its value to them. 2. Adoption: Drive Success Momentum to begin to accelerate / drive people deeper into the experience so they begin to adopt it and maximize its benefits. 3. Amplification: Provide increasing value over time so that the more customers use the product, the more value (and benefit) they and others derive from it. --- Even though I haven't explicitly designed experiences based on this it's something that I have started to formalize into how I approach this type of work. And while I still do journey work I always have this in mind that the experiences people have are not (always) linear. #productinnovation #experienceloop #cxstrategy #productstrategy #innovationthinking #innovationdesign
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2k views and 271 copies made so far... if you need something to help you and your clients do strategic roadmapping and planning and don't know where to start - try my Strategic Planning Playbook now available on the Miroverse which utilizes the Now / Next / Later framework. Includes: - Workshops to understand the business and customer - A guide for how to organize work into Now / Next / Later buckets - A guide for developing experience pillars (useful for roadmapping and organizing work on the roadmap) - A roadmapping template - An OKRs workbook to help you align your OKRs to your pillars and roadmap As always if you need advice or have questions let me know. https://lnkd.in/eyupG2SD #strategicplanning #roadmapping #nownextlater #cx #miro
Personify: Strategic Planning Playbook Template | Miroverse
miro.com
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Personify - Jobs Creation Workbook A workbook and set of exercises I developed as part of a seminar I ran in partnership with Miro to teach teams how to use Jobs Theory to define key moments in the journey, map jobs-to-be-done to those moments and create of Agile Job Stories. Check it out here - https://lnkd.in/emHq-5Rq #jobstobedone #jobsstories #jtbd #innovation #experience
Jobs Creation Workbook Template | Miroverse
miro.com
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My #innovation toolkit... clients hire me because I've productized alot of the how so we can focus on the what. https://lnkd.in/ejJ3Mibd
Toolkit — Chaz Mee
chazmee.digital
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Someone asked me why I use job stories and jobs mapping vs. simply user stories. Here's an example of why context is important - from my Jobs Creation Playbook... One thing I like to think about is - what's the impact of something NOT happening or a job NOT being fulfilled as a way to think about value not delivered or missed opportunity cost. I like working "impact" in as an exercise so that teams can really think about and articulate those impacts, and what can happen if that context is missing. For example, without the jobs context, in the second slide the real time announcements story might have been completely missed. #jobstobedone #jobsstories #jobsmapping #agilejobsstories #jtbd
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Our mission is to "Enhance the Human Experience" - who's on board?
About a month ago I created a cx workshop specifically to study behaviors for clinical trials (with my good friend Gina Soloperto) - and along with it a model which I've applied to other similar projects in the health space. In the end it's all about Enhancing the Human Experience... we're here if you need us PersonifyHX #customerexperience #experiencedesign #opentoopportunities
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