PGA TOUR

ReliaQuest, the leader in AI-powered security operations, and the PGA TOUR announced Tuesday a partnership that makes ReliaQuest an official cybersecurity sponsor of the PGA TOUR and PGA TOUR Champions. The partnership continues ReliaQuest’s ongoing efforts to raise awareness of cybersecurity and the opportunities within the cybersecurity industry to a wider global audience. The PGA TOUR partnership will showcase ReliaQuest through televised content, player relationships and onsite activations at tournaments nationwide, introducing professional golf fans to the cybersecurity industry. As one example, a new ReliaQuest Better Outcomes segment will feature the top 10 toughest holes on the PGA TOUR with strategies of past champions and top players – exemplifying ReliaQuest’s commitment to embracing challenges and getting a little bit better. This partnership complements ReliaQuest’s presence at the Valspar Championship which kicks off this week in Palm Harbor. The tournament will feature the ReliaQuest Make It Possible Youth Golf Clinic in partnership with First Tee – Tampa Bay, where young golfers learn life skills such as focus, adaptability and perseverance through the game of golf. https://lnkd.in/efspBDWd

For Wounded Warrior Dan Nevins, golf isn’t just a game – it’s a passion that has helped fuel his recovery.  In an inspiring caddy swap, he joined Rory McIlroy on No. 17 for a moment that showcases strength and determination. Supporting organizations like Wounded Warrior Project, Optum is committed to helping everyone achieve milestones in health and well-being.

The second Creator Classic presented by YouTube took place yesterday bringing 10 golf content creators together for eight holes of stroke play on Nos. 10-17 at THE PLAYERS Stadium Course. Grant Horvat took home the win but there were plenty of fireworks along the way! The series will continue with two events later in 2025: the Creator Classic at Philly Cricket contested on Wednesday, May 7, prior to the Truist Championship, and the Creator Classic at East Lake set for Wednesday, Aug. 20, ahead of the season-ending TOUR Championship. The Creator Classic series is sponsored by YouTube and broadcast on the PGA TOUR’s YouTube channel and several other media platforms.

A new era begins for golf fans around the globe. The PGA TOUR World Feed launches today with the 2025 THE PLAYERS Championship. This enhanced broadcast will allow the TOUR and its international media partners to provide fans with more customized coverage and storytelling of the TOUR’s international players, complemented by a customized graphics package and a dedicated international commentary team.

THE PLAYERS Championship showcases the best players in the world competing on a course that was built to showcase their skills in a unique and challenging way. To add to the excitement around THE PLAYERS, and to allow players’ incredible shots to also have a positive impact outside of their scorecard, Morgan Stanley's Eagles for Impact program is returning to THE PLAYERS for a ninth year. Through the program, Morgan Stanley donates $5,000 for every eagle or double eagle made at THE PLAYERS Championship. Eagles for Impact has donated nearly $2 million to charities nationwide, including the youth development organization First Tee. These efforts demonstrate Morgan Stanley’s deep commitment to nurturing the next generation of athletes and leaders, as well as its belief in the positive impact sports have have on young people. #EaglesForImpact

Compete against friends and earn prizes. Join the all-new PGA TOUR Fantasy Golf game presented by PGA TOUR Superstore with an updated design and enhanced features. 📝 Sign up: https://lnkd.in/eFJzHmRP

As the PGA TOUR and Anheuser-Busch celebrate more than 30 years of partnership in 2025, the two organizations announced Monday an extension of their longstanding marketing relationship, adding a global rights category along with Presidents Cup enhancements to Michelob ULTRA’s longtime designation as the “Official Beer Sponsor of the PGA TOUR and PGA TOUR Champions.” As part of the six-year extension through 2030, Anheuser-Busch brands Michelob ULTRA, Michelob ULTRA Zero and NUTRL will be tapped as the “Official Beer Sponsor,” “Official Non-Alcohol Beer Sponsor” and “Official Hard Seltzer,” respectively, of the Presidents Cup, the biennial competition between the United States and International teams. https://lnkd.in/eeEe85_r

With the aid of the new AI Course Setup tool presented by Morgan Stanley, Chief Referee Stephen Cox discusses advancements in technology that allow the rules staff to make architectural and competitive changes to courses with near pin-point accuracy.

The PGA TOUR and Delta Air Lines announced a multi-year partnership that designates Delta as the Official Global Airline of the PGA TOUR and PGA TOUR Champions. Through Delta’s SkyMiles Experiences platform, golf fans and Delta’s most loyal customers can look forward to unlocking access to PGA TOUR experiences, bringing the best of the PGA TOUR to Delta’s SkyMiles Members in a unique and experiential way. Additionally, Delta customers will also be able to enjoy PGA TOUR content from the sky with the airline’s industry-leading inflight entertainment, keeping fans connected to the PGA TOUR and its players, even at 30,000 feet. https://lnkd.in/efYBW7b3

The PGA TOUR announced today a multi-year partnership with the iconic Stanley 1913 brand, naming their sustainable hydration products as the Official Insulated Drinkware of the PGA TOUR and PGA TOUR Champions. The partnership highlights the brand across the PGA TOUR landscape through player relationships and on-site sales and activations at tournaments nationwide, spotlighting the iconic brand among the professional golf community. Mirroring the growing interest in golf and the desire for authentic, high-quality experiences, the Stanley 1913 brand resonates with today's active and environmentally conscious consumer, making the partnership a perfect alignment with the PGA TOUR's commitment to engaging a new generation of fan. https://lnkd.in/eHug8p3M