pharosIQ

In the IQ Live session with Oana Manolache, founder of Sequel.io we explored some of the most critical trends shaping the future of B2B marketing. From creating deeper brand connectivity to embracing AI with a human touch, one key takeaway was clear: data isn’t just a tool; it’s the backbone of modern marketing. But here's the catch—data is only as powerful as how you use it. That’s why atlasIQ is available as a free tool. Now you can get a view into the data that lets you: 🔹 Zero in on accounts most likely to convert, based on their product and solution research 🔹 Understand these accounts business needs to correctly position and time outreach. 🔹 Gain competitive advantage by identifying which solutions your target accounts are actively researching. It’s not just about knowing who your audience is; it’s about understanding what drives them and how to connect meaningfully. Missed Oana's session? Catch up here https://hubs.li/Q02NHjTQ0 Curious about atlasIQ? Get started in three quick steps https://hubs.li/Q02NHN7q0 #DataDriven #B2BMarketing #GoToMarket #atlasIQ #IQLive #MarketingStrategy

Heading to Forrester's B2B Summit EMEA this week? If so, make sure you stop by booth #26 and say hi to our team! We'll be asking the question "If everyone buys from the same pool of ‘intent,’ where is the competitive advantage?", and sharing how our solutions drive audiences, not just leads. #ForrB2BSummit #B2BSummitEMEA

Unlock the secrets to a killer go-to-market strategy with insights from IQ Live with Oana Manolache, Founder of Sequel.io From the art of fast experimentation to the power of data-driven decisions, Oana dives deep into how to stay ahead in the ever-evolving world of B2B marketing. 🔘 Learn how to connect all marketing channels around a unified message 🔘 Discover why being data-obsessed is the key to informed decisions 🔘 See how AI can elevate your marketing efforts when paired with human insight 👉 Watch the full session here: https://lnkd.in/gSYMzVvA #IQLive #MarketingStrategy #AI #DataDriven #B2BMarketing #GoToMarket

The quality of your data can make or break your marketing efforts - and not all data is created equal. Want to dive into the differences between first-party and third-party data and why first-party data is becoming the gold standard for B2B marketers? We've got you covered. Learn how to improve audience targeting, enhance customer experiences, and build trust with your data strategy. Check out our latest blog to explore how leveraging first-party data can set you up for long-term success. Read the full blog here: https://hubs.li/Q02NB6L80

Our Lighthouse Labs Report explores key engagement trends in the Healthcare Software industry, including IoT, cyber resilience, AI, & data interoperability. This report unlocks engagement trends across products, company, role seniority and more. Inform your GTM strategies and gain a competitive advantage. 👉 Access the Report: https://hubs.li/Q02P9RdY0 #IoT #AI #CyberResilience #MedTech

You were by a lake. Or on a beach. You missed it - we get it. Lucky you - the world's first-ever Webate tear down of #IntentData, #ABMplatforms, and Pilot Programs is available on demand. Join to see Tim Davidson "The Fruit Ninja" and 🔶🔸Mason Cosby🔸🔶 "Always Between the Uprights" go toe-to-toe in a battle of marketing wits on the topics you've likely been debating with your peers as well. Here’s what went down in the barely-gentlemanly battle: 🔹 Intent Data: Game-changing tool or overrated buzz? See how each side made their case. 🔹 ABM Platform: A critical asset or a costly burden? Watch the gloves come off in this fierce debate. 🔹 Budget Strategy: Scrappy vs. Strategic—who had the edge in making the most of their marketing dollars? While the champion has been crowned, the insights are still fresh. Don’t miss out on the strategies and tactics they pitched for that could give your marketing efforts the boost they need. 👉 Watch the replay now - link below #pharosIQWebate #B2BMarketing #OnDemand #ABM #IntentData

Looking for fresh strategies to improve field marketing impact? This 24-minute session has them. Replay our last IQ Live session, featuring Alyson Atwell of PublicRelay. A few takeaways: ➡️ How to use content atomization to stretch your marketing dollars and boost ROI ➡️ Tapping into the power of community-led marketing for more authentic and cost-effective strategies ➡️ Aligning sales and marketing teams to supercharge your go-to-market efforts Ready to dive in? Watch the full session https://hubs.li/Q02QgcG_0 #SalesMarketingAlignment #AIinMarketing #ContentStrategy #B2BMarketing #FieldMarketing #CommunityLedGrowth

Buyer engagement in B2B tech is evolving fast, driven by three key trends that are reshaping how we connect with our audiences. In our latest blog post, we explore these transformative shifts and what they mean for your marketing strategies. Stay ahead of the curve by understanding how to adapt and thrive in this changing landscape. Discover the trends that are making a difference. Read the full article here: https://hubs.li/Q02NHhnX0

Not all data is created equal, and first-party data—collected directly from your audience—stands out as the most reliable. It’s privacy-compliant and allows for more accurate, personalized marketing that can improve your ROI and build trust with your audience. While third-party data can supplement your insights, it’s first-party data that really lets you understand your customers and meet their needs effectively. https://hubs.li/Q02NzXdC0 #B2BMarketing #DataDriven #MarketingStrategy

Missed our IQ Live session with Alyson Atwell yesterday? Not to worry, because it’s on demand now. Alyson packed 6 key frameworks into 24 minutes: 1. AI’s role in marketing – Will AI take marketers' jobs, and if so, what the smartest marketers can do to stop it. 2. Micro-events and interactive formats – How smaller, conversation-driven events can deliver higher engagement and ROI than large-scale conferences. 3. The importance of market insights – Continuously tracking audience behavior, buyer journey stages, and market trends to remain relevant and competitive. 4. Sales and marketing alignment – Ensuring effective collaboration between these teams has been critical for go-to-market success. 5. Community-led marketing – The hidden gem: community guides strategy by authentically and cost-effectively gathering insights from prospects and customers. 6. Modernized content strategies – How to atomize content to maximize long-term value and improve ROI. Dive deeper, and drop comments here after you watch. Link in comments.