Phoenix Innovate

Immediate results are great, but they’re often only temporary. Creating lasting solutions for clients requires long-term plans, so it’s important for sales and marketing teams to be on the same track in order to lay down the paths toward success. This is one of only several concepts about marketing, data and collaboration that EVP of Sales and Business Development Christopher DuBach and EVP of Marketing and Research Strategies Mark Gaskill discuss during this eye-opening Bullhorns and Bullseyes podcast. 🎙 Listen to the rest here: https://bit.ly/3APsAiJ #MarketingData #MarketingStrategies #BullhornsAndBullseyes Tom Nixon Curtis Hays

This Labor Day, we’re celebrating the incredible dedication and talent of our Phoenix Innovate team members, who continuously drive innovation and excellence. Your hard work and passion are the heartbeat of our success, and we couldn’t be prouder of the amazing contributions each of you makes. Thank you for your commitment to pushing boundaries and delivering exceptional results for our clients. Enjoy this well-deserved day of rest—your efforts are what make our future brighter! ✨ #LaborDay #TeamPI #Community

“𝘈𝘥𝘷𝘢𝘯𝘤𝘦𝘴 𝘪𝘯 𝘭𝘰𝘨𝘪𝘴𝘵𝘪𝘤𝘴 𝘢𝘯𝘥 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘴𝘩𝘪𝘱𝘱𝘪𝘯𝘨 𝘩𝘢𝘷𝘦 𝘮𝘢𝘥𝘦 𝘪𝘵 𝘦𝘢𝘴𝘪𝘦𝘳 𝘧𝘰𝘳 𝘗𝘖𝘋 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘵𝘰 𝘳𝘦𝘢𝘤𝘩 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘸𝘰𝘳𝘭𝘥𝘸𝘪𝘥𝘦. 𝘛𝘩𝘪𝘴 𝘵𝘳𝘦𝘯𝘥 𝘪𝘴 𝘥𝘳𝘪𝘷𝘦𝘯 𝘣𝘺 𝘵𝘩𝘦 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘪𝘯𝘨 𝘥𝘦𝘮𝘢𝘯𝘥 𝘧𝘰𝘳 𝘶𝘯𝘪𝘲𝘶𝘦, 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘪𝘻𝘦𝘥 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘢𝘤𝘳𝘰𝘴𝘴 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘳𝘦𝘨𝘪𝘰𝘯𝘴.” - 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘛𝘰𝘥𝘢𝘺 📦 As a print-on-demand and fulfillment provider, Phoenix Innovate has been at the forefront of these trends for decades, and the resource is definitely growing in popularity.  Customized mugs and T-shirts are still great options — but print-on-demand products and solutions have expanded greatly. Today, items that can be customized range from baby toys and décor to speaker systems and coolers — allowing you to provide your team members, customers, partners and prospects with items that reflect your brand. Print-on-demand also allows you to print a wide range of documents, brochures, banners, table covers and much more. Our highly customizable Through Channel Marketing Automation platform, CenterPoint, streamlines and optimizes print-on-demand processes. Contact us to learn more about our comprehensive distributed marketing, warehousing and fulfillment capabilities! #DistributedMarketing #PrintOnDemand #CenterPoint #MarketingAutomation

Times have changed in the digital marketing arena, reinforcing the power of direct marketing for healthcare practices. Given the state of technology-driven marketing techniques, HIPAA now includes stronger standards to prevent the release of patients’ protected health information. 🔐 In turn limiting the data available which marketers have relied on for years to reach prospective audiences. But there are still many possibilities. 📪 By leveraging the power of direct response marketing, healthcare organizations can still reach individuals and families within their target audiences — and possibly experience a greater return on investment when compared with past efforts. Learn more in our post: https://bit.ly/4dmdL5v #HealthcareMarketing #DirectResponseMarketing #DirectMailMarketing #DigitalMarketing

Revenue increased by 𝗻𝗲𝗮𝗿𝗹𝘆 𝟰𝟰 𝗽𝗲𝗿𝗰𝗲𝗻𝘁 for a series of Personal and Professional Learning Courses at Schoolcraft College after our social media-led marketing campaign! We used insights from our past redevelopment of the college’s online catalog and combined them with our strategic digital marketing techniques to create an omnichannel campaign that helped the college meet its goals of increasing enrollment. See how we can help boost your enrollment. ⤵ https://bit.ly/46ASFOq #SocialMediaMarketing #EducationMarketing #OmnichannelMarketing

Search engine algorithms, website coding and navigation, and content strategies are highly complex tasks involving lots of specialized knowledge. Search engine optimization includes many elements. However, as the Search Engine Journal states, it all culminates in three pillars: 👉 Authority Authority refers to the importance or weight given to a page relative to other pages that are potential results for a given search query. Search engines determine authority based on several factors, including the longevity of your site, how much trust you have built with your audience, the quality of your content and the activity on your website, among many others.  👉 Relevance This is based on how helpful your site is overall. Does it provide the best answers to search queries? If so, you may rank higher on the search engine results page than other websites that are deemed to be of a “higher authority.” This reinforces the importance of regularly posting helpful content on your website. 👉 Experience Experience refers to your visitors’ experience using your website. The website should be easy to navigate, its functions should work properly and it should load quickly. It should be pleasing to the eye, while at the same time providing users with the information they need without requiring them to move from one page to another more than necessary. User interface/user experience (UI/UX) are essential components for search engine optimization. SEO remains a pivotal aspect of successful organic and search engine marketing techniques. At Phoenix Innovate, we can bring all these elements together to create a higher ROI for you. Learn more here ⤵️ #SearchEngineOptimization #OrganicMarketing #SearchEngineMarketing

We are thrilled to announce that Phoenix Innovate has merged with The Lukens Company! This strategic union combines our dynamic growth and innovative prowess with TLC’s rich legacy and expertise, creating unparalleled marketing solutions for nonprofits and beyond. Together, we will redefine the marketing landscape with innovation and excellence. Learn more about this exciting development ⤵ https://bit.ly/4da5gdY

With increased technology use and remote communications, schools have experienced a dramatic rise in cyberattacks. At the same time, schools must follow FERPA regulations to ensure private data remains private – leaving administrators in an especially challenging predicament. Fortunately, many safety protocols and cybersecurity frameworks can help schools comply with FERPA regulations, which have been updated to address modern-day concerns. See our post to learn more about what has changed and how you can help reinforce safety measures. ⤵ https://bit.ly/3W5cLLV #FERPA #Cybersecurity #SchoolSafety

🇺🇸🎆 Happy 4th of July! 🎆🇺🇸 This 4th of July, we celebrate the birth of our nation – the land of the free and the home of the brave. Let's honor the courage and sacrifice of those who fought for our independence and those who continue to protect our freedoms. As we enjoy BBQs, parades and fireworks, let's remember the values that unite us and the diversity that makes us strong. Here's to freedom, liberty and the American spirit! Have a safe and joyous Independence Day! 🎇🎉 #IndependenceDay #FourthOfJuly #CelebrateAmerica

Emergency restoration company Hays + Sons experienced an estimated $2.8 𝙢𝙞𝙡𝙡𝙞𝙤𝙣 in new sales due to our SEO/SEM efforts! As a result of geo-targeted pages and a more responsive user interface, customers can find Hays + Sons online faster, which is fundamental to the company’s success. Learn more about this successful endeavor. ⤵ https://bit.ly/3VLr0oH #Geotargeting #SearchEngineOptimization #SearchEngineMarketing #ResponsiveDesign #UXStrategy