Pickleball Pop-Ups™️

Fake it till ya make it right? (Kidding, kinda 😎) Jakob Eliason Pickleball Pop-Ups™️

Hey guys! I am in Las Vegas with Jakob Eliason to speak about Pickleball Pop-Ups™️ on stage at the #WorldPickleballConvention tomorrow at 1:15 local time. We will be sharing the stage with the Chicken N Pickle executive team. Anyone else in town?

It's been a long time coming, but our lightly kept secret about our next innovation in the pickleball industry is finally going to happen. Last night I presented to the mayor and board of aldermen in our hometown and was approved for the permit to launch the very first Pickleball Pop-Ups™️ CLUB. Over the last year we have shaken up to Pickleball industry with our capability of delivering temporary, world class Pickleball experiences to virtually any space in the country. We have delivered them from coast to coast, and to say it has been a wild success would be an understatement. We simply call them Pickleball pop-ups, and they have been exclusively corporate and marketing events. Until now. We began developing a concept of bringing this same capability (temporary, world-class Pickleball experiences ) into empty retail space several months ago. The concept is simple. We will transform empty retail spaces into temporary Pickleball clubs, which will look and feel just like permanent clubs. Will be using premium courts and professional nets, premium finishes and furniture, A/V, and enterprise software. But there will be no construction, no tenant improvement, and the commercial terms will be favorable for that of a specialty lease. And the players will only pay a low entry fee to play. We think of it being similar to a bowling alley concept, not a membership or large commitment business model we see elsewhere. Other companies have tried doing similar things, but in our observation, they have made key mistakes that made it unscalable. We will talk more about that very soon soon. In the meantime, we believe we may have cracked the formula. We believe this will scale nationwide. We have partnerships in progress with the biggest commercial real estate companies on the planet. But first we're going to prove it. Right here in our hometown of Memphis, Tennessee. It's not often that the people of Memphis get to be on the cutting edge of anything. We are so proud to bring our community along with us on this wild ride. There will be much more to come about this concept and our plans. But we have been building this plane while we fly it, and we plan to open eminently. Meanwhile, here's a picture of me talking to the press after the approval was signed last night. Stay tuned for the official press release coming in a few days. Let's go!!

Hey Memphis folks, our Pickleball 901 summer series shirts are in - last year we sold them at events. But I think we’re just gonna give em all away this year!! Starting today at Tom Lee Park, the first 100 people who share a picture/video of our event on social media will get a free shirt! Let your people know! #pickleball901 #pickleballpopups

Some fun highlights from today at the Pickleball Pop-Ups™️ activation at Licensing Expo!

We played so much pickleball today. Back in Vegas at the Licensing Expo

As we scale the Pickleball Pop-Ups™️ business, we have been approached with hundreds of opportunities to partner. There are so many good ones on the table! Today we announce our first major step toward multi-event, nationwide concepts backed by major sponsors. Partnering with CelebExperts will unlock the potential to bring the biggest, baddest, most exciting pickleball experiences to life at a huge scale (and almost always free to the public)! We like to think we are zagging while the rest of the industry zigs. Why be basic? Let's get wild! Crazily enough, the game of Pickleball is open to unlimited creativity when it comes to bringing value and joy to the public. This partnership will allow us to sprint. Read more here: https://lnkd.in/evuK-BPz

Let us know you are coming Saturday, link in the comments! https://lnkd.in/gg4fYGTT