Pietra

Proud moment for our team! 🌟 Not only are we the best place to launch and grow a Shopify brand, but we have been recognized as one of the best startups to work for in 2024 by Exceptional Startups https://lnkd.in/gaPk6VsV! We're also excited to announce that we're hiring! If you're looking to join a dynamic team and be part of our growth journey, check out our current openings here: https://lnkd.in/d3W9e36v.

A lot of you ask me who was my first connection into the world of talent commerce that helped open doors to build Celebrity Packaged Goods to the point it is at. Well, you’re about to meet her. Sarah Jahnke is one of the most well respected operators in our industry and she’s earned every stripe she’s received. There’s something more special about Homecourt than being co-founded with Courteney Cox. This brand is by all accounts a disruptor in the fragrance market - and it’s been that way since it launched with its original line of home care products to the moment it expanded into body care. How Sarah has carefully navigated 100% year on year growth for 3 straight years without taking on any institutional capital is one of the more impressive stories we are watching unfold. Innovating, award winning products is what they do best and they’ve put the entire industry on watch. The One Where They Create Beauty Products For Homes live on Spotify tomorrow.

🎉 Retail Connect by Pietra: #1 on Product Hunt! 🎉 This Pietra feature hit number one on Product Hunt and will help you get your brand into retail stores! We’re thrilled to introduce Retail Connect, our latest AI-powered tool designed to help brands instantly connect with retailers worldwide. 🌍 With just a URL, you can get matched with local shops and buyers and take your wholesale business to new heights—no fees, no retainers, just real connections. Why Retail Connect?  ✅ Find Retailers Globally: Access buyers in every major city and get your brand on shelves across the world.  ✅ Personalized Proposals: Our AI creates tailored pitches for every retailer, maximizing your chances to close deals.  ✅ Omnichannel Reach: Reach buyers wherever they are—email, Instagram, or a quick call—all from one platform. We’ve already seen the amazing impact this tool has had for our early users, and we can’t wait to hear your feedback as you grow your brand with us. 🚀 💡 Head over to Product Hunt and check out what Retail Connect can do for your wholesale journey! Product hunt: https://lnkd.in/eUfZFxrV Pietra Retail Connect: https://lnkd.in/eKjP8a8S Book a call to learn more:  https://lnkd.in/eqs8wWhN

📊 Welcome back to Ecomm Metrics Bootcamp! 📊 Today, we’re diving into Product & Inventory Metrics—the numbers you need to keep your brand profitable and your stock on point! 🔹 Stock Levels: Know what’s available and avoid costly stockouts or overflows. 🔹 Sell Through Rate: Track what’s hot and make data-backed buying decisions. 🔹 Top Selling Products: Identify your winners to optimize marketing and stay on trend. Ready to level up your inventory game? 🛒 Join Pietra’s all-in-one platform for all your ecomm essentials. https://lnkd.in/gAfEyYGz

Welcome back to Ecomm Metrics Bootcamp! 🚀 Today, we’re diving into the financial metrics every eCommerce brand needs to track for long-term success: 💰 Gross Profit Margin – What’s left after COGS? This key metric shows how well your pricing strategy is working. 💼 Operating Expenses – From marketing to payroll, staying on top of these costs helps you manage your budget and grow sustainably. 📊 Return on Ad Spend (ROAS) – Are your ads working? This tells you how much revenue your campaigns are generating per dollar spent. Ready to level up your brand? Discover how Pietra’s all-in-one platform can help at the link in bio!  #ecommerce #businessgrowth #metrics #PietraPlatform

🚨 E-commerce owners, welcome to the Ecomm Metrics Bootcamp 🚨 We're Pietra, your all-in-one platform for everything you need to run your eCommerce brand. This week, we're breaking down key metrics you must track to ensure your brand is on the path to profitability. 📊 🔍 Today’s Focus: Customer Acquisition Metrics 1️⃣ Traffic Sources: Know where your visitors are coming from and optimize your channels.  2️⃣ Cart Abandonment Rate: Find out why shoppers aren’t completing purchases and boost sales.  3️⃣ New vs. Returning Customers: Measure loyalty and retention.  4️⃣ Customer Acquisition Cost (CAC): Evaluate your marketing efficiency to fuel growth. Start monitoring these metrics with Pietra’s powerful, easy-to-digest business analytics. 💡 Come back for more eComm metrics over the next week! #EcommerceSuccess #BusinessAnalytics #EcommMetrics #Pietra

I’m having way too much fun with these videos lol I get to tell stories about people I admire in a new format that hopefully allows us to appreciate how accomplished these individuals really are. This is going to be a very good one tomorrow. I really believe if you want to understand the world of talent commerce, there is no single more important topic for you to study than the role PR and media play in shaping our understanding of this world. There was a time when the flow of information was controlled by a handful of publications and everything was about earned impressions. Then one of the most inspiring people I’ve met, Lauren Kleinman, turned that all on its head in 2019 when she launched Dreamday and co-founded The Quality Edit. This topic impacts everything we understand about why consumers fall in love with certain online personalities and brands and you’re not going to want to miss it. See you all tomorrow! Episode 3: The One Where Media & PR Changes Everything live on Spotify tomorrow.

💡CPG brands like Mariani Packing Co., Inc. Apothékary™, and Pressed Juicery are catering to value-conscious consumers by adding bulk options to their merchandising strategies. Here are 4 ways you can do the same to maximize sales and grow your customer base: 1️⃣ Track Customer Demand and Offer Bulk Packaging Apothekary recently rolled out larger sizes for its popular alcohol alternative tinctures based on customer appetites. If you see frequent purchases of smaller sizes, consider introducing a bulk option with more servings and better value. 2️⃣ Implement Competitive Pricing Strategies When introducing bulk sizes, ensure the price per serving is lower than that of smaller versions. This makes the bulk option irresistible to price-conscious shoppers, encouraging subscriptions and repeat purchases. 3️⃣ Target Brick-and-Mortar Retailers for Exclusive Offerings Brands like Pressed Juicery have found success with exclusive bulk products in retailers like Costco, enhancing visibility and reaching value-driven customers. Consider creating bulk products available only in retail stores to expand your reach. 4️⃣ Focus on Trends Like Health and Wellness There’s a growing demand for healthier snacks, and bulk options align well with this trend. Mariani, for example, markets bulk dried fruits as healthy snacks, appealing to trend-conscious consumers. Pick trend-aligned products to sell in bulk to attract these shoppers. If you're in the CPG space, now is the perfect time to explore how bulk offerings can enhance your merchandising strategy! 📈 Dive deeper @modernretail : https://lnkd.in/e4VNskjj #CPG #RetailStrategy #Merchandising #ConsumerTrends #HealthAndWellness #BulkProducts #BrandGrowth #Apothekary #PressedJuicery #Mariani

Join us for an exciting webinar with branding and creative experts from Up North, one of Pietra’s preferred agencies. Learn the essentials of brand creation, including branding strategy, creative direction, packaging design, and web development. Pietra’s sourcing experts will also be on hand to discuss how to bring your vision to life with our global network. Don’t miss this chance to build a standout brand with industry pros!

Online shopping is convenient, but there's nothing like experiencing products in-store! 🛍️ Apparel customers especially love to feel and try on items before they buy. Retail distribution is a smart way to introduce your brand to new customers without paying for expensive ads. Plus, it gives curious shoppers a chance to see and complete their purchase in-store! Ready to expand your sales channels and enter brick & mortar? Check out Pietra Retail Connect today! https://lnkd.in/eKjP8a8S #RetailDistribution #RetailConnect #Pietra