Placer.ai

Placer.ai

Software Development

Santa Cruz, California 34,566 followers

The most advanced foot traffic analytics platform for anyone with a stake in the physical world.

About us

Placer.ai is the most advanced foot traffic analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property for a deeper understanding of the factors that drive success. Placer.ai is the first platform that fully empowers professionals in retail, commercial real estate, hospitality, economic development, and more to truly understand and maximize their offline activities.

Website
https://www.placer.ai/
Industry
Software Development
Company size
501-1,000 employees
Headquarters
Santa Cruz, California
Type
Privately Held
Founded
2018

Products

Locations

Employees at Placer.ai

Updates

  • View organization page for Placer.ai, graphic

    34,566 followers

    This summer, malls were back in the spotlight, drawing crowds and redefining their role in the retail landscape. 🛍️ Here’s what we found: 👇 → Summer Surge: Malls experienced larger visit boosts this summer compared to 2019 and 2023, with indoor malls seeing a 3.7% YoY increase and open-air shopping centers at 2.8%. → The Power of Entertainment: Malls with movie theaters saw an even greater boost, as visits during the summer months increased significantly, showcasing the impact of blockbuster releases on foot traffic. → Wider Reach: Both indoor malls and open-air shopping centers attracted more visitors from over 30 miles away, with indoor malls drawing 18.2% of visitors from this distance—a notable increase from earlier in the year. → Event Attraction: Mega-malls like Mall of America saw a 13.8% YoY increase in visits, demonstrating how attractions – like the mall's Olympic-themed events – can transform them into must-visit destinations. For a deeper dive into the trends shaping mall visitation this summer, check out our latest placer research report linked in the comments below! #RetailTrends #ConsumerBehavior #MallVisitation

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    34,566 followers

    We're thrilled to announce that Placer.ai has made LinkedIn's 2024 Top Startups list in both Chicago and Los Angeles! 🎉 A huge thank you to LinkedIn for recognizing us among the top innovators shaping the future of our industry. We're proud to be part of a community that attracts exceptional talent and drives meaningful change. Kudos to all the incredible startups on the list! Check out the full lists linked in the comments below! #LinkedInTopStartups

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  • View organization page for Placer.ai, graphic

    34,566 followers

    🌟 Exciting updates to Map Studio are here! ✓ Share Your Map: Make your beautiful maps visible to your colleagues for improved teamwork. ✓ Map Layers: Utilize new layers that expand your demographic and psychographic insights - such as population density and daytime population. ✓ Map templates: Leverage new templates to create compelling visuals that accommodate diverse business needs, with just a few clicks - such as market growth analysis and crime risk. Leverage these new tools to create insightful maps in minutes!

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  • View organization page for Placer.ai, graphic

    34,566 followers

    In this weekly brief, we dive into the surprising resurgence of movie theaters with blockbusters like "Inside Out 2," "Deadpool and Wolverine," and more. 🎬 It’s clear that predictions of the industry's decline may have missed the mark and that there’s huge potential for a new era of theaters that thrive in the future.

  • View organization page for Placer.ai, graphic

    34,566 followers

    As we step into the fall season, we're excited to announce the latest updates to enhance your Placer.ai experience! Discover our newest features: 👇 📍Map Studio - Share your map, use map layers that expand your insights, and leverage map templates to create compelling visuals 📍Chain Visits Forecast - Receive projected foot traffic estimates for retail chains, helping you optimize operations, improve planning, and mitigate risks. 📍Visitor Spend - Assess the economic impact of short-term travel in your region Swipe through to explore the latest updates and see how they can transform your data strategy!

  • View organization page for Placer.ai, graphic

    34,566 followers

    October is action-packed with exciting opportunities to connect, collaborate, and innovate! We’re thrilled to announce our lineup of events this month. Join us as we hit the road and look forward to seeing you at these key gatherings: ✈ The NACS Show 2024 Las Vegas, NV Oct 7-10 ✈ Groceryshop 2024 Las Vegas, NV Oct 7-9 ✈ Global Gaming Expo 2024 Las Vegas, NV Oct 8-10 ✈ TMRE 2024 Informa Connect Orlando, FL Oct 8-10 ✈ National Recreation and Park Association Annual Conference Atlanta, GA Oct 8-10 ✈ Eagle Alpha UNBOUND Alternative Data Conference 2024 New York, NY Oct 9 ✈ Fast Casual Executive Summit 2024 Denver, CO Oct 13-15 ✈ Society for Health Care Strategy & Market Development (SHSMD) Connections Annual Conference Denver, CO Oct 13-15 ✈ SIOR Global Fall Event 2024 Los Angeles, CA Oct 15-18 ✈ DPAA Global Summit New York, NY Oct 15 ✈ Franchise Leadership & Development Conference 2024 (FLDC) Atlanta, GA Oct 16-18 ✈ Shoptalk Fall Chicago, IL Oct 16-18 ✈ ICSC @ Southeast Atlanta, GA Oct 16-17 ✈ HLTH Inc. 2024 Las Vegas, NV Oct 20-23 ✈ National Multifamily Housing Council OPTECH 2024 Fort Washington, MD Oct 21-23 #Networking #Events #Innovation #OctoberEvents

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  • View organization page for Placer.ai, graphic

    34,566 followers

    🍂 As we head into the fall season, its all about embracing change and uncovering the trends that are shaping retail and entertainment! This month’s TL;DR is packed with insights you don’t want to miss: 🎃 Starbucks kicks off fall with the Pumpkin Spice Latte 🏈 College Football excitement on the rise 🏬 Retail expansion challenges for major brands 🍪 Crumbl Cookies keeps customers coming back 📊 The K-shaped economy impacts consumer behavior 🌆 Insights from the International Downtown Association conference 🌟 The power of a Michelin Star for restaurants 🤖 AI is changing the retail landscape as brands strategize for the season 🌍 Travel trends show affluent consumers on the move Dive deeper into these September highlights below! ⤵

    Pumpkin Spice, Mini Mondays, and Michelin Stars

    Pumpkin Spice, Mini Mondays, and Michelin Stars

    Placer.ai on LinkedIn

  • View organization page for Placer.ai, graphic

    34,566 followers

    Happy National Coffee Day! ☕ In honor of this special day we've brewed up some top stats about your favorite coffee spots! 👇 1️⃣ Who's sipping what at their favorite coffee shops? ☕ Starbucks is a favorite for 'Ultra Wealthy Families,' accounting for 10.1% of their captured market so far this year. Meanwhile, 13.3% of those visiting Dutch Bros Coffee are coming from areas of 'Young Urban Singles'. 2️⃣ When are people enjoying their coffee? 🕑 Dunkin' drinkers drink their coffee until the late hours of the morning, with 42.8% of visits occurring between 7 a.m.-11 a.m. In contrast, BIGGBY COFFEE attracts a greater share of visitors during the midday hours, with 31.7% of visits taking place between 11 a.m. and 3 p.m. 3️⃣ What are commuters grabbing on their way to work? 🚗 Dunkin' takes the lead as the top coffee spot for those heading to work, capturing 26.7% of visits. Following closely are: Biggby’s at 23.7%, Starbucks at 20.5%, and Dutch Bros at 17.3%.

  • View organization page for Placer.ai, graphic

    34,566 followers

    Can Starbucks' new CEO Brian Niccol transform the coffee giant’s future? ☕️ With a track record of revitalizing brands, Niccol faces the challenge of balancing Starbucks' traditional coffeehouse appeal with modern digital efficiency. Our Head of Analytical Research, R. J. Hottovy, CFA shares valuable insights on this pivotal moment for Starbucks. A big thank you to Aneurin Canham-Clyne from Restaurant Dive for featuring R.J.'s expertise. Dive into the full article to learn more: https://lnkd.in/d_495rKR Jesse Kent Derring-Do Inc.

    Brian Niccol was hired to transform Starbucks. Is that possible?

    Brian Niccol was hired to transform Starbucks. Is that possible?

    restaurantdive.com

  • View organization page for Placer.ai, graphic

    34,566 followers

    As the dining landscape evolves, restaurants are innovating their strategies to thrive amidst rising prices and changing consumer preferences in 2024. Here’s what we uncovered: → Dining Resilience: Despite challenges, restaurant visits are up YoY for most months, with fast-casual dining leading the charge with a 3.3% increase. → Price and Performance: Chains like Shake Shack have successfully raised prices while boosting visits by 22.8%, thanks to their affluent customer base. → Early Bird Specials: Texas Roadhouse thrives with early dining specials, seeing a 9.7% YoY increase in visits, especially during off-peak hours. → LTO Success: Quick-service restaurants are leveraging Limited-Time Offers to attract diners, with McDonald’s seeing notable boosts in targeted markets. → Michelin Magic: A Michelin star not only enhances a restaurant's appeal but also attracts more affluent diners willing to pay premium prices, making these establishments more resilient to inflation compared to their price-sensitive counterparts. For deeper insights into these trends and strategies shaping the restaurant industry, check out our full report linked in the comments below! #RestaurantIndustry #MarketTrends #ConsumerBehavior

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Funding

Placer.ai 10 total rounds

Last Round

Series unknown

US$ 75.0M

See more info on crunchbase