We all know what it feels like—the moment Q4 hits, time is tight, and the pressure is on. Could brand marketing be the secret to giving your campaigns sustainable performance? Maybe it’s time to update the old performance playbook in this crowded market, where everyone’s scrambling to succeed. Our CEO Bryan Karas at Playbook Media explains why incorporating brand traction isn’t just smart for Q4—it’s necessary if you want to stand out. In his latest article for MediaVillage.org, he shares everything from actionable steps for building long-term engagement to strategies that establish trust. It’s a must-read for anyone feeling the pressure and looking to make a real impact. Take a look—you might just find the answer to sustainable, impactful growth for your campaigns this season. #performancebranding
Playbook Media
Advertising Services
Los Angeles, CA 743 followers
Trusted growth architects for ambitious brands.
About us
Playbook Media is a growth consultancy that empowers and executes best-in-class media campaigns. We service ambitious businesses in financial services, B2C lead gen, ecommerce, healthcare, and SAAS. For each of our clients, we conduct an in-depth analysis of the target customers, brand value propositions, ideal media mix, attribution, and data infrastructure supporting marketing and sales activities. Based on our analysis, we help clients build the foundation needed to maximize incremental marketing revenue, and we build high-performing media campaigns to capture all available growth. We are a proud partner of Meta, Google, and HubSpot.
- Website
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http://www.playbook.media
External link for Playbook Media
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Los Angeles, CA
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Digital Marketing, Marketing, Advertising, Conversion Rate Optimization, Facebook Advertising, Online Advertising, CTV, and HubSpot
Locations
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Primary
Get directions
444 S. Flower St.
13th Floor
Los Angeles, CA 90017, US
Employees at Playbook Media
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Joyce Lam
Search Arbitrage, Lead Gen, Performance Marketing
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Bryan Karas
On a mission to save businesses $100M in wasted marketing spend by 2026. CEO at Playbook Media/ GrowTal, Angel Investor, Startup Advisor
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Chris Henrotin
Business Development at Playbook Media | ex-Google
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Michael D'Elicio
CEO & Founder, Dweeso Digital Marketing
Updates
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Three-time founder Omer Menashe shares some top-notch life advice with our founder Bryan Karas in the latest Catching Fire.
On a mission to save businesses $100M in wasted marketing spend by 2026. CEO at Playbook Media/ GrowTal, Angel Investor, Startup Advisor
If there’s any life skill that’s sure to pay off—entrepreneur or not—it’s this one. Three-time founder Omer Menashe reveals the answer in the latest Catching Fire episode. 🎙 Listen in now. Spotify -> https://bit.ly/3YHdAgd YouTube -> https://lnkd.in/gypx6hd4
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⏰ Last Call! ⏰ Don’t miss tomorrow’s webinar with TikTok, Oddacity, and Playbook Media! Whether you’re looking to maximize your brand's reach during the holiday season or want to build a solid foundation for 2024, this session is for YOU. 🗣️ Plus, a live Q&A with a TikTok insider means you’ll get answers to your burning questions. This is your last chance to register—grab your spot now! https://lnkd.in/eNbtdhW6 #HolidaySeasonPrep #DigitalMarketing #TikTokTips
Capture Q5: Go full-funnel with TikTok, Oddacity, and Playbook - Playbook Media
playbookmedia.com
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We’re excited to have insiders from TikTok and Oddacity share exclusive insights in our upcoming webinar! Here’s why you should attend: TikTok’s Julianna Wanner will break down how to capture the attention of holiday shoppers. Oddacity’s Chad Bertrand will teach you how to sustain that momentum into 2024 with a strong organic presence. Bryan Karas, CEO at Playbook Media will share proven strategies to align brand storytelling with performance goals, driving both short-term sales and lasting loyalty. It’s not just a webinar—it’s your roadmap to a successful Q5 and beyond. Save your spot here: https://lnkd.in/eNbtdhW6 #TikTokMarketing #Q5Success #BrandGrowth
Capture Q5: Go full-funnel with TikTok, Oddacity, and Playbook - Playbook Media
playbookmedia.com
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Don’t miss the latest Catching Fire with our founder Bryan Karas and climate tech entrepreneur Felix Remennik!
On a mission to save businesses $100M in wasted marketing spend by 2026. CEO at Playbook Media/ GrowTal, Angel Investor, Startup Advisor
Being an entrepreneur is hard enough without sweating the small stuff. In the latest Catching Fire, Felix Remennik shares one simple question to ask yourself when short-term stressors bubble up. 🎙 Listen in now. Spotify -> https://bit.ly/3NBhQYw YouTube -> https://lnkd.in/gX8dPh4K
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Today's most effective performance marketers are integrating one common initiative into their campaigns: ⚡ Brand marketing. ⚡ Learn why that's become such a differentiator - and how to get immediate traction that will pay off in 2025 and beyond, thanks to CEO Bryan Karas's new byline for Chief Marketer.
Why Performance Marketers Should Lean Into Brand Marketing - Chief Marketer
chiefmarketer.com
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Did you know that last year's Q5 spending hit record highs? Capturing that surge requires the right strategy. Our CEO, Bryan Karas, is hosting a webinar to help you tackle this untapped opportunity. Experts Julianna Wanner at TikTok and Chad Bertrand with Oddacity will also be a part of the conversation, giving their insights and strategies on how to prepare for Q5. Join us in our upcoming webinar to discover how to: - Tap into #tiktoksearch ads! - Measure the impact of marketing activity along the full funnel - Craft strategies to find the right users for budget-friendly engagement costs - Develop effective messaging to tap into users’ Q5 aspirations 🎟️ Limited spots available—don’t miss your chance to dominate this Q5 season! #HolidayCampaigns #DigitalMarketing #Q5Ready #TikTokTips #PlaybookMedia #Oddacity #HolidayMarketing #PerformanceBrandMarketing #fitness #wellness #B2C #retail #ecommerce
Capture Q5: Go full-funnel with TikTok, Oddacity, and Playbook - Playbook Media
playbookmedia.com
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Don’t miss the latest Catching Fire episode with our founder Bryan Karas, featuring self-funded, sustainable business founder Natalie Kaminski!
On a mission to save businesses $100M in wasted marketing spend by 2026. CEO at Playbook Media/ GrowTal, Angel Investor, Startup Advisor
Starting a billion-dollar company sounds glamorous. But as JetRockets founder Natalie Kaminski reminds us, there are so many other ways to define success as a founder. In the latest Catching Fire, Natalie shares the inspiring story of how she built a self-funded, sustainable business from the ground up, and how she’s kept it going for 15 years and counting. 🎙 Listen in now. Spotify -> https://bit.ly/3zYzzpy YouTube -> https://lnkd.in/eujvvzHv
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🚀 Get Ready for Q5! 🚀 The holiday season is here, and consumer brands can't afford to miss out on the biggest shopping event of the year. That’s why Playbook Media, Oddacity, and TikTok are teaming up for an exclusive webinar to help you navigate the opportunities of Q5 and beyond! Save the date: Oct. 29, 2pm ET/11am PT What to expect: • TikTok insider, Julianna Wanner, shares the latest platform updates and trends to help your brand capture demand. TikTok insider, Julianna Wanner, shares the latest updates such as TikTok Search Ad Campaigns to help your brand capture demand. • Chad Bertrand at Oddacity reveals secrets to maintaining momentum beyond the holidays. • Playbook Media’s CEO, Bryan Karas, discusses the approach to blending brand & performance marketing for long-term growth. Secure your spot and start planning for your most successful Q5 yet! RSVP here: https://lnkd.in/eNbtdhW6 #Q5Strategies #HolidayMarketing #TikTokAds #paidsocial #PlaybookMedia #Oddacity
Capture Q5: Go full-funnel with TikTok, Oddacity, and Playbook - Playbook Media
playbookmedia.com
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#tiktok is a discovery monster for smart brands. So where do the new TikTok search ads fit in the customer journey? Learn the trends and insights from TikTok's own Julianna Wanner, along with full-funnel integration and the opportunity awaiting in Q5, in our Oct. 29 webinar. #tiktoksearch #q5marketing
Capture Q5: Go full-funnel with TikTok, Oddacity, and Playbook - Playbook Media
playbookmedia.com