ADWEEK's Saleah Blancaflor takes a look into our newest campaign with Terry Minogue, EVP, Creative Marketing, Paramount Streaming.
Pluto TV debuted its new "Feel the Free" campaign today. It shows how the platform is more than just free TV — it’s a space where viewers can experience real emotions. The campaign's 30-second spots feature people going about routines in their everyday lives; however, the shows they’ve been watching start to blur their realities. More spots will debut over the next few months, exploring other genres like comedy and promoting some of Pluto TV’s movie offerings. “We talk a lot about moods and consumer behavior and people wanting to experience a feeling when they tune into a certain movie or show,” Terry Minogue, evp, creative marketing, Paramount Streaming, told ADWEEK. “So we have these two ideas of ‘what’s the feeling that you get,’ but we also know people watch based on their mood.”