Product Marketing Hive

🪐🪐Is your 𝗯𝗿𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 on 𝗠𝗮𝗿𝘀 and 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 on 𝗩𝗲𝗻𝘂𝘀? Many companies feel the pain of this disconnect. I sat down with Jon Itkin to discuss how to bridge the gap between product marketing and brand marketing efforts. His answer in short? 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴. 💥 In product-centric B2B tech companies, Jon thinks product positioning is the best foundation for brand work. And, product marketers can and should be participants in and facilitators of brand efforts. 👉Check out his article for more insights: Bridging Brand and Product Positioning (link in the comment) Tell me your thoughts on this! #productmarketing #pmm #positioning #b2bmarketers #brandmarketing #saas

🔋⚡️ Taking your product global? 👇 Proven Best Practices to Turbocharge Global Product Growth by Bianca G. A couple of decades ago, expanding products internationally was a cumbersome process. However, with everything being digital, companies can execute faster and more agile launches with reduced risks. Bianca G. is a product marketer at AdTheorent. In this article, Bianca shares her professional experience in launching products internationally, as well as key best practices that product marketers can employ to avoid a cookie-cutter approach. 👉 Link in the comment #pmm #productmarketing #b2c #productlaunches #pmmhive

💼 Riding Solo in Product Marketing? Here’s your guide! 🚀 From Road Bike to Product Marketing: Lessons for Solo Riders | by Dario Dallefrate, MBA Being a solo Product Marketing Manager can feel like a solitary journey. But, this is a common scenario in startups and early-stage companies. You’re the sole driver of product awareness and adoption, without a dedicated team to back you up. While it might seem daunting, there’s more to thriving in this role than you might think. Dario Dallefrate, MBA is a Senior Product Marketing Manager at Guardsquare. His own experience as an avid cyclist has revealed surprising parallels between conquering mountain passes and navigating the product marketing world. Dario shares 5 key takeaways from the open road that can empower you as a solo PMM. 👉Link in the comment* #pmm #productmarketing #b2bmarketers #soloproductmarketers #pmmhive

🔥October 2024 PMM Hive Digest: Lessons from Solo Product Marketers🔥 In this issue of our monthly newsletter, we will focus on how to excel at being a solo product marketer. We will share resources and tips from industry experts to elevate your product marketing efforts. Take advantage of our articles and templates to unlock the full potential of product marketing! *Link in the comment* #pmm #productmarketing #newsletter #soloproductmarkters #b2bmarketers

✨New episode of This is Product Marketing✨ Episode 55: Maria Ross - The Five Pillars of Effective Empathetic Leadership In this episode, Maria Ross, author of The Empathy Dilemma, joins Louise Liu to discuss how leaders can balance performance, people and personal boundaries to achieve empathetic leadership. Maria also shares her thoughts on why leaders are in the empathy dilemma and how to effectively develop healthy empathetic leadership at work. *Link in the comment* #productmarketing #pmm #b2bmarketing #empathy #leadership #podcast

✨New episode of This is Product Marketing✨ Episode 54: Jon Itkin - Connecting Product Marketing and Brand Marketing In this episode, Jon Itkin, Principal at In The Kitchen, joins Louise Liu to discuss the often-overlooked relationship between brand marketing and product marketing, particularly in B2B tech companies. He also shares hisbthoughts on how product marketers can effectively lead and bridge the gap between product marketing and brand marketing efforts. For more information, please check out Jon’s article: Bridging Brand and Product Positioning. *Link in the comment* #productmarketing #pmm #b2bmarketers #brandmarketing

🍃September 2024 PMM Hive Digest: Product Marketing Leadership🍃 In this issue of our monthly newsletter, we will focus on building product marketing leadership. We will share resources and tips from industry experts to elevate your product marketing efforts. Take advantage of our articles and templates to unlock the full potential of product marketing! * Link in the comment #productmarketing #b2bmarketers #leadership #pmm #newsletter

✨New episode of This is Product Marketing✨ Episode 53: Peace Attah - The First 90 Days Blueprint for Product Marketers In this episode, Peace Attah, a Product Marketing Manager at Rayda, joins Louise Liu to share her best practices for navigating the first 90 days as a product marketer. Peace discusses how to build strong relationships, gain a deep understanding of your product, and create a plan that balances quick wins with long-term growth. For more a complete step-by-step guide, please check out Peace's article "How to Succeed in Your First 90 Days As a SOLO Product Marketing Manager" *Link in the comment* #productmarketing #soloproductmarkter #90dayplan #b2bmarketers #podcast

✨New episode of This is Product Marketing✨ Episode 52: Bianca G. - Inside an International B2C Product Launch In this episode, Bianca G., a product marketer at AdTheorent, joins Louise Liu to share her experience of launching products internationally. Bianca discusses the keys to the team's successful product launches and the specific challenges they had to overcome. For more information, please check out Bianca's article "Proven Best Practices to Turbocharge Global Product Growth" for more information. *Link in the comment* #productmarketing #b2c #marketing #productlaunch #podcast #gtm

🚀 August 2024 PMM Hive Digest: Actionable Strategies to Unlock Customer Value🚀 In this issue of our monthly newsletter, we will focus on actionable strategies to unlock customer value. We will share resources and tips from industry experts to elevate your product marketing efforts. Take advantage of our articles and templates to unlock the full potential of product marketing! * Link in the comment #productmarketing #b2bmarketers #idealcustomerprofile #customerinsights #customervalue #marketing